People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted by Bright Local, 83% of the survey respondents thought businesses with user-generated reviews on their website were more trustworthy than businesses that do not display reviews on their website. What’s more, 90% of consumers read online reviews before visiting a business.
The proof is in the purchase, and it’s clear purchases happen more often when consumers read positive feedback left by previous customers. But, how do enterprise brands easily add customer reviews to their local landing pages? Enter Rio Local Ratings, a powerful tool that enables you to promote transparency and control your online presence.
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With Rio Local Ratings, multi-location brands can provide a seamless shopping experience for their customers by building trust through credible, on-page customer reviews.
Other ways enterprise brands benefit from leveraging Local Ratings include:
Enhance Online Presence
Businesses are better represented online with a greater volume of customer feedback, helping guide consumer buying decisions with more accurate and recent reviews. Local Ratings empower your business to showcase your customer’s feedback in a transparent, easily digestible format for future potential customers to see.
Gain Consumer Trust
Build significant trust and credibility with your customers by showcasing a steady stream of verified reviews on your local pages. Local Ratings enable you to show your most recent feedback received, which is especially important knowing that 85% of consumers think that local reviews older than 3 months aren’t relevant.
Improve SEO
Automatically wrap review content with JSON-LD structured data. This ensures Google has better comprehension of your user-generated content and improves your chance of achieving coveted rich results.
Screen for Defamatory Language
Customers unfortunately may leave feedback that does not adhere to your brand’s reviews policy. Just as Google Reviews has put a strict policy in place, which specifically disallows advertising, off-topic reviews, obscene or offensive language, a conflict of interest by a reviewer, copyrighted content, material, and hate speech, and more, your brand can too monitor your feedback you receive. Our publishing filters flag testimonials containing libel or profanity to ensure the utmost quality of reviews published to your directory pages.
Improve Transparency
Growth often happens in times of adversity. However, if your local managers aren’t privy to feedback their store is receiving, it can be difficult to pinpoint areas for improvement. Customize reports with our reporting tool to analyze trends and distribute ratings and comments to easily distribute to your internal stakeholders.
Fully Customizable Widgets
Take control of the appearance of your reviews with the ability to customize your widgets, such as by altering the color scheme to match your brand’s style guidelines and the ability to determine exactly which questions you want to ask your reviewers.
Ease of Use
The ability to monitor, collect and manage multiple reviews has never been a more seamless process. Bulk approve reviews, apply sorting filters, and get a granular look into what people are saying about your brand, all within a centralized dashboard.
See how Rio Local Ratings can boost your social proof.
Request a demo or reach out to your Account Director today to learn more about the power of Rio Local Ratings, which go hand-in-hand with our Local Reviews solution, and how they can benefit your brand.