Home Blog Search engine journal – Google Business Profile optimization for the financial vertical

Search engine journal – Google Business Profile optimization for the financial vertical

Search Engine Journal | Google Business Profile Optimization For The Financial Vertical

The financial vertical is a dynamic, challenging, and highly regulated space.

As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant.

This means that Local listings in this vertical are not “one size fits all” but rather vary based on function and fall into one of several listing types, including branches, loan officers, financial advisors, and ATMS (which may be inclusive of walk-up ATMs, drive-through ATMs, and “smart ATMs”).

The goal of this article is to dive deeper into why having a unique optimization strategy matters for businesses in the financial vertical and share financial brand-specific best practices for listing optimization strategy.


2024 local consumer search behavior breakdown 

2024 local consumer search behavior breakdown 

2024 Local search consumer behavior study

2024 Local search consumer behavior study

Financial services business

Financial services business

Newsletter

Get industry insights that matter, delivered direct to your inbox

We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.

Interested in our solutions? Get in touch, and we can bring you up to speed.