Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within
With each local search opportunity comes unique challenges, and the finance industry is no exception. Such is the case for financial institutions that have a branch listing and agents (with their own listings) associated with the branch. There has historically been a tendency to treat all entities in finance the same. Mortgage brokers and agents,
More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key
Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in
Two unique banking brands conquer common local listings challenges and tackle their own unique opportunities, achieving higher rankings, improved search visibility and enhanced user experience in search for all of their locations.