Google Shopping is part of the Google Merchant Center, which allows retailers to sell products via Google Search and other platforms. It accounts for over $1 billion dollars in annual revenue and has become one of the most effective platforms for retailers to promote their brands. The platform is popular among consumers because they can
Rio SEO and Forsta recently analyzed Google Business Profile Insights across 64,000 U.S. retailer’s locations to gain a holistic understanding of the macroeconomic, health, and other external factors that may have impacted retailer’s local marketing performance the first half of 2022. Through exploring these findings, retail businesses will have more transparency into how their performance
We’ve talked quite a bit lately about how Google is positioning itself as the transactional layer of the web. Travelers can book flights and hotels, order food, and even book appointments with service businesses such as barbershops right from the search results page by clicking business URLs. Aside from your primary website link, other types
As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet
It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will
Demand fluctuations, supply challenges and rapidly shifting customer needs and expectations are all a part of the new, COVID-affected reality for retail brands. It’s become clear that these changes are here to stay, if not forever then at least over an extended period of time. The in-store shopping experience has become fraught with health and
The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to
A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack