Local search 2024: Insights into consumer behavior

Tune in to discover crucial insights from our 2024 Local Consumer Search Behavior study.

Discover how the Local Experience (LX) is reshaping consumer interactions and purchasing behaviors in the digital age. We’ll investigate how online search habits are changing, the crucial role of reviews in decision-making, and the ever-growing importance of hybrid shopping experiences.

-Find out how you can maximize your chances of being found when customers are searching – 90% of consumers now engage in daily online searches

-Understand why 64% of local customers call out a consistent experience across all channels as the top CX element that impacts your brand rep.

-Learn how you can tap the 48% of consumers who embrace blended shopping that includes on and offline experiences