The state of retail: What we learned analyzing GBP Insights across 64,000 U.S. businesses

Join us as we share the most impactful findings from our Retail H1 Google Business Profile Search Insights whitepaper. Together, Rio SEO and Forsta analyzed local search data for over 64,000 U.S. business locations of 66 different U.S. enterprise retailers throughout the first half of 2022, tracking Google Business profile search, views, and conversion trends.

87% Of consumers turn to digital channels to start their shopping journey. What’s more, more than half of shoppers (59%) use Google to research products, even when they intend to buy in-store. To align with consumers shopping preferences, it’s more important than ever that retailers are showing up in relevant search results.

Knowing that most retail customers leverage Google to facilitate their initial shopping journey with retail brands, how can you drive more potential customers from an online search to an in-store sale? Understanding how local consumer search behavior is trending and the factors fueling these trends is an essential piece of the puzzle.

Grab your seat and join us as we share the most impactful findings from our Retail H1 Google Business Profile Search Insights whitepaper. Together, Rio SEO and Forsta analyzed local search data for over 64,000 U.S. business locations of 66 different U.S. enterprise retailers throughout the first half of 2022, tracking Google Business profile search, views, and conversion trends.

Through these findings, your retail brand can see:

• How your performance compares to other national retailers throughout the first half of 2022
• Explore some of the macroeconomic factors that impacted retailer performance
• Discover proven tips for improving the local experience for searchers on the hunt for products and stores like yours
• Forecast what search trends to anticipate for the end of the year

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