Advances in martech, ongoing competitor campaigns and ever-changing consumer expectations combined make the local search ecosystem a constantly shifting space for enterprise brands. Keeping track of the latest trends, tools and proven tactics across hundreds or thousands of local markets is a Herculean task. This is where local search marketing events come into play.
You don’t have to stay on top of every single update to Google My Business or change in Yelp guidelines, but enterprise marketers need to know how the constantly shifting local ecosystem affects their strategy. Each year, thought leaders and local marketing practitioners come together in cities around the world to share their insights and advice. In some cases, you don’t even have to leave the office—quality webinars and virtual marketing conferences are enabling local search experts to share their best tips and tricks with brand marketers worldwide, online.
For enterprise marketers, these local search marketing events are critical educational and networking opportunities. But which ones are most beneficial for multi-location brands and their local marketing teams?
We’ve compiled a list of some of the best and most reputable local search events you’ll want to put on your calendar for 2020! Bookmark this page and check back in—we’ll update it as next events are announced throughout the year.
The Rise of Zero Clicks: Expert Panel Webinar
Thursday, January 30th, 2020
10am PT/1 pm ET
Local search marketing experts Mike Blumenthal (GatherUp! And LocalU), Kurt Krake (MetricsEdge), and Lauren Abramson (Rio SEO) join moderator Krystal Taing in a deep dive into what Google’s push to a zero-click search world means for your brand or agency.
Thursday, February 6, Austin TX
The long-standing King of Internet Marketing Conferences, Pubcon is coming to Austin with keynote speaker Gay Illyes from Google. Enterprise brands won’t want to miss these sessions: SEO Whales: Inside Some of America’s Largest Companies, Cross-Channel Seamless Campaigns, and Local Search and Google My Business.
SMX San Jose
February 19 & 20, San Jose CA
SMX has long been known as a top-quality conference series where proven practitioners generously share actionable advice and the latest and most effective strategies. Multi-location businesses will be particularly interested in: In-house SEO Strategy with speakers from The Gap and Autozone, What ‘Near Me’ Brand Experience Means to Your Customers, and Optimizing For Voice Search: How Brands And Agencies Deliver Real Results.
February 19-21, Banff AB
Forbes calls this marketing summit featuring disruptors and business leaders from around the globe a must-attend.
Digital Marketing for Financial Services West Summit
February 25 & 26, San Francisco CA
Enterprise marketers in highly regulated industries face unique challenges in local marketing at scale. Digital marketers in finance—this one’s for you.
Modern Data Management Summit
February 26 & 27, San Francisco CA
Working with location data has proven a challenge for 94% of advertisers. At the Modern Data Management Summit, you’ll learn techniques for omni-channel, how business leaders are using data to drive digital transformation, how to improve your customers’ digital experience, and more.
RampUp MarTech Summit
March 2 & 3, New York City NY
Expand your martech knowledge and network with marketing leaders as you explore account-based marketing, third-party data measurement, multitouch attribution and other topics that are top-of-mind for enterprise marketers.
SEMpdx Engage Conference 2020
March 12-13, Portland, OR
Expert speakers from Pinterest, PMG, Walmart, Cisco, Merkle, The Walt Disney Company and more share their experience and advice to help brand marketers improve your search strategy in this Portland event.
March 13-22, Austin TX
This year, the iconic SXSW Conference includes must-attend tracks for multi-location brands including: Advertising & Brand Experience, Experiential Storytelling, and Tech Industry & Enterprise.
March 16-18, San Antonio TX
While you’re in Texas, head over to San Antonio for Localogy 2020, a conference dedicated to exploring the opportunity of a local commerce market expected to reach $10 trillion-plus by 2025.
SMX Munich 2020
March 18 & 19, Munich Germany
Cutting-edge insights and proven strategies are requirements of speakers at SMX Munich, where all sessions are translated for English-language attendees. Sessions of particular interest for enterprise marketers looking to improve their local strategy include: Getting Google’s Recipe Just Right for Local Businesses, and Structured Data: What is Mandatory, What is Optional and How do my Competitors Actually do it?
Enterprise Data World Conference
March 22 to 27, San Diego CA
Over 1,000 data professionals converge on San Diego for six days of thought-provoking, in-depth tutorials, educational sessions, and workshops.
LocalU Advanced Google My Business Masterclass
March 25, Atlanta GA
Learn how to use Google My Business to get more customers in the doors of each of your locations in this one-day advanced GMB masterclass with the experts at LocalU.
March 25 & 26, Miami FL
Head to Florida for spring break and take in sessions relevant to enterprise marketing, including: Monitoring & Optimizing Rich Results with Google Search Console, Looking Beyond Keywords: From Visual Search To Ambient Search, and Featured Snippets and Answer Box – SERP Optimization.
SearchLove San Diego
March 26 & 27, San Diego CA
Cutting-edge strategy and deep, experiential knowledge are par for the course at SearchLove San Diego. You’ll study machine learning and technical SEO, top content marketing strategies, on-page best practices that can actually harm your traffic, how to create data-driven reports to win internal advocacy, and more.
March 29-April 2, Las Vegas NV
Adobe Summit is the place to enhance your knowledge of all things marketing automation, analytics, advertising and commerce in 2020. It’s not only a great place to learn about content and asset management and the latest digital trends, but to network with enterprise marketing elite, as well.
Marketing Analytics & Data Science West
March 31-April 2, San Francisco CA
How can data science and analytics better serve your brand’s local marketing objectives? Join expert speakers from Google, Booz Allen Hamilton, Pinterest and more in this leading multi-day conference in San Francisco.
Digital Marketing Summit Los Angeles
March 31-April 2, Los Angeles CA
Join over 1,000 attendees for 45+ sessions and over 20 hours of expertly-produced content in this 3-day LA event. Great sessions for brand marketers include: Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement with Will Cady from Reddit and How to Build Digital & Strategic Partnerships to Reach New Audiences with Cinematic Music Group’s Mike Epstein.
MDMC Midwest Digital Marketing Conference
April 8-10, St. Louis MO
Digital Summit Seattle
April 14-16, Seattle WA
This year’s Digital Summit in Seattle includes talks and sessions with speakers from Instagram, Spotify, Reddit, CNN, Johnson & Johnson, Nike, Target, LinkedIn and more. Tracks cover topics ranging from data analytics and UX to strategy, content, social and email.
April 15-17, San Jose CA
The MarTech West 2020 agenda is packed full of enterprise and multi-location brand relevant content including Scott Brinker’s keynote Leading The Next Decade of Martech and sessions Bridging Data Analytics & Technical SEO, Building the Data-Driven Customer Journey, and Starting From Scratch: Defining, Implementing, and Managing a Technology Strategy for Large Enterprises.
Advanced Search Summit
April 22-24, Napa Valley CA
Advanced Search Summit has a specific focus for large brands and enterprises, and its 250 attendees get to spend time in Napa. The relatively small event is a great chance to network with other brand marketers.
April 23 & 24, Prague CZ
Part-festival, part-conference, this Prague event is a massive masterclass in modern marketing. Explore the latest and future digital marketing trends, what works and what doesn’t, and how to build brands that people connect with, among other things.
April 27-29, Washington DC
Voice search technology should be on every brand marketer’s radar this year, and SpeechTek 2020 is a great place to up your game. Over 75 speakers share their expertise in speech technology and AI, virtual assistants, voice bots and more.
Predictive Analytics Innovation Summit
April 29 & 30, San Diego CA
Learn how to maximize the value of your data, using it to make key business decisions, reduce costs, and digitally transform your brand.
SiriusDecisions by Forrester
May 3-6, Austin TX
SiriusDecisions Summit is an event for sales, marketing, and product innovation professionals. There is a focus on how brands can use Forrester’s SiriusDecisions product but you’ll also explore technology implementation and have an opportunity to network with like minds, as well.
May 13 & 14, Toronto ON
If your brand does business north of the border, you may want to have a presence at DigiMarCon Canada. Hear from digital marketing thought leaders, explore the latest marketing technologies, and learn best practices to level up your marketing strategy.
Incite Group Brand Marketing Summit
May 14 & 15, San Diego CA
This event promises to be 100% strategy-focused and features speakers from major brands and organizations including StubHub, PBS, Alibaba, Dolby, Unicef, US Bank, Intel, and more.
May 18-20, Charlotte NC
How can your brand better connect with customers to win their loyalty and advocacy? Join speakers from AARP, Lenovo, Bloomin’ Brands Inc., and more in three days of educational sessions, keynotes and roundtable discussions.
May 19-20, Boston MA
Organizers promise you’ll “hear the innovative approaches the world’s leading companies are taking to solve today’s key challenges in data management.” Optional events include the co-located AI and Machine Learning Summit, Data Lake Boot Camp, and Data Ops Boot Camp.
May 23-28, Baltimore MD to Bermuda
It’s the same quality DigiMarCon content taken to the high seas—from Baltimore to Bermuda, to be exact.
Gartner Marketing Symposium
June 1-3, San Diego CA
Gartner bills it “The world’s most important gathering of CMOs and Marketing Executives.” Over 1,600 attendees take part in this three-day intensive on customer experience, market insights, and marketing tech.
Search & Performance Insider Summit
June 7-10, Pinehurst, NC
MediaPost hosts this event with mornings focused on keynotes, case studies and panel discussions and afternoons reserved for networking activities.
June 8-10, Seattle WA
Long regarded as one of the most valuable events in search marketing, SMX Advanced offers fast-paced, expert-level sessions for marketers looking to make serious gains in your search strategy.
International Conference on Multiculturalism and Multicultural Marketing
June 11 & 12, Tokyo JP
International brands won’t want to miss this research conference featuring scholarly, conceptual, constructive, empirical, experimental and theoretical work in all areas of multicultural marketing.
Franchise Marketing Leadership Conference
June 16-18, Atlanta GA
Multi-location brands with franchisees can learn how to better support them at this Atlanta event. Designed for the C-level and brand marketers, it features focused content and a half-day CEO-CMO Summit.
June 17 & 18, Chicago IL
DigiMarCon comes to the Midwest in summer with sessions exploring the latest in digital strategy, usability and design, web experience, sustainable growth strategies, geo-targeting, SEO, and more.
June 22-25, Toronto ON
Billed as “North America’s fastest-growing tech conference,” Collision Conference welcomes over 30,000 attendees to Toronto. Hear from brands including Wells Fargo, Uber, Patagonia, National Geographic, MailChimp, and Cisco.
Future of Branding Week
June 22-26, London UK
Explore uses cases of disruptive technology and innovative brand strategy with creative and design directors, brand managers and strategists, CMOs, graphic and digital designers, and other professionals passionate about branding.
July 6-8, Seattle WA
A must-attend for brand marketers looking to improve your local marketing strategy, MozCon is a three-day single-track intensive on SEO, mobile, local and conversion.
MAICON (Marketing Artificial Intelligence Conference)
July 14-16, Cincinnati OH
Explore the possibilities of AI in marketing and get proactive in developing your own strategy. Attendees learn how to drive revenue growth, increase productivity, enhance efficiency, and generate greater ROI on their marketing spend with the savvy implementation of AI.
August 18-21, Boston MA
HubSpot’s massive marketing conference hits Boston late summer with an all-star speaker lineup boasting Katie Couric, Alexis Ohanian, Janelle Monáe and Sal Khan leading the charge.
Digital Summit DC
September 1 & 2, Washington DC
Choose the most relevant of over 50 actionable sessions over two days to help build your digital marketing strategy. You’ll hear from brands including Amtrak, Facebook, Wall Street Journal, SAP, and more.
Place Conference 20/20
September 14-15, Los Angeles, CA
Localogy’s events are designed to “educate and empower leaders in the Local while simultaneously uniting technology providers, multi-location brands, media and marketing services in moving the industry forward.”
Advanced Search Summit
September 19 & 20, Washington DC
Join over 1,200 attendees in a deep dive on content marketing, email, digital disruption, conversion optimization, SEO and more in this two-day Washington D.C.-based event.
Brand Storytelling & Content Marketing at Disneyland
September 19 & 20, Anaheim CA
Marketing couldn’t get any more magical. Take part in two days of information-packed educational sessions and inspirational keynotes with speakers from The North Face, Microsoft, Hilton, and Disney Parks.
International Search Summit
September 26, Boston MA
Dedicated to solving global search challenges and issues, International Search Summit is a can’t miss for brand marketers with a worldwide presence.
October 5-8, New York City NY
The massive and iconic Advertising Week event hosts close to 100,000 attendees and is comprised of 290+ events in New York City. With over 1,200 speakers, you have your choice of relevant content to take in.
October 5-8, Washington DC
At the world’s largest voice event, you’ll have the opportunity to explore the potential impacts of this disruptive technology on your brand’s relationships with customers and your marketing strategy.
ABA Bank Marketing Conference
October 7-9, Minneapolis MN
Marketers in regulated industries face unique challenges. Network with and learn from peers at the Bank Marketing Conference in Minneapolis.
MarTech Conference East
October 6-8, Boston MA
Multi-location and enterprise brands are right at home at MarTech Conference, with over two days of sessions and workshops, you’ll have the chance to pick apart martech pain points, explore different iterations of the stack, and network with like minds.
Pubcon Pro Las Vegas
October 12-15, Las Vegas, NV
Pubcon hits the strip with an advanced curriculum for search marketers of all stripes. Stay tuned for more information as details and speakers are announced.
Seattle Interactive Conference
October 20-22, Seattle WA
Seattle Interactive is a conference for creators. It’s a celebration of the innovation that happens at the intersection of tech, creativity, and industry.
Forbes Live CMO Summit
November 11-13, Miami FL
Forbes’ theme for their 2020 CMO event is “From Promise To Practice: Moving from talk to action in an era of CMO accountability for authenticity, trust, purpose, cultural dialogue, human connection, technological innovation and business growth.”
November 11-12, New York, NY
SMX is known for its hands-on training and quality of search marketing content. Learn how to improve your search strategy from SEO and SEM to CRO, analytics, attribution and beyond.
DigiMarCon World (Online, Live & On-Demand)
November 19-21, Online
Here’s one you have no excuse to miss, as you can participate online and on demand. This is the DigiMarCon series’ virtual, worldwide event.
Digital Summit Dallas
December 7-9, Dallas TX
Digital Summit attracts over 1,800 attendees to Dallas for three days of talks and sessions on analytics, emerging technologies, digital strategies, and more.