- Local Reviews
- Local Listings
The scary truth of neglecting listing management
The South is synonymous with hospitality, upstanding ideals, and lending a helping hand. This way of life extends beyond just the people residing below the Mason-Dixon; it also finds its way into business culture and operations as well. One of these businesses is a southern-based financial services brand, dedicated to helping southern families make ends meet through short-term lending.
This business operates in four states with dozens of branches which makes manual local listing and reputation a cumbersome task. Managing, updating, and editing local listings across a multitude of locations can lead to a number of issues. These issues might include missing citations, duplicate listings, unclaimed listings, listing ownership conflicts, outdated information, and more–all of which create negative customer experiences any time a searcher discovers the business.
In addition to listing management, the financial services business also sought to improve its online reputation. Google encourages businesses to respond to reviews. This not only provides a better user experience but also shows that the business values its customers and their feedback.
Google also states that high-quality, positive reviews from customers can improve a business’s visibility in search results. Therefore, a reputation management strategy–and solution–can help improve a business’ search rankings and ultimately, its sales.
The financial services business entrusted Rio SEO and Amsive to take on these tasks and improve its overall local experience.
Interested in our solutions? Get in touch, and we can bring you up to speed.