Local consumer search behavior breakdown

An in-depth analysis of Google Business Profile trends by vertical in 2020

COVID-19 shook the global economy, and local search metrics reflect that impact right down to the individual store level. As the pandemic began to affect North America in early 2020, we saw an immediate impact on 400 global enterprise organizations with more than 200,000+ brand locations we monitor.

In this guide, we will share aggregate Google My Business (GMB) performance metrics to help enterprise brands understand the consumer behavior and local search conversion trends that shaped the local business environment throughout the pandemic and into the start of 2021.