Leading international luxury hotel and resort chain

A leading international luxury hotel and resort chain achieved 30% bookings increase & 98.9% listings accuracy lift with full local SEO treatment.

Tools used

Local Listings
Local Reporting

The challenge

Capturing the luxury traveler’s attention

When consumers take to the web to explore their luxury hotel options, it is critical that the information presented to them in search results is accurate and up to date for each hotel location.

Guests need to know the exact location of the hotel, as well as key information such as website URL, phone number, and availability. But moreover, customers want to understand the experience each location offers.

In fact, according to Google, 70% of hotel searches on mobile devices are for specific types of amenities such as “hotel with an indoor pool,” or “hotel with a spa.” When this leading international luxury hotel and resort chain wanted to seize the opportunity to more effectively marketing its spa services, its agency-of-record knew that a holistic effort was necessary to boost the hotel chain’s search presence, entrusting Rio SEO to enhance its overall local experience.

After working with Rio SEO, we got to a whole new level of clarity and achieved some truly great things. We truly
appreciate Rio’s flexibility and willingness to always push further for, and with, us.
Director of Digital, International luxury
hotel and resort chain

The solution

Leveraging Rio SEO’s Local Experience Platform to elevate spa location performance

Deploying Rio SEO’s Local Experience Platform across the
100 international luxury hotel and resort chain spa
locations to power:

Specialty Pages with proper schema markup and hyperlocal content for each hotel with a spa
Local Listings management to quickly resolve NAP issues at the aggregator level and bring all listings information up to date
Integrated Local Reporting to track the
performance of these efforts
Optimizing, cleansing and updating each this leading international luxury hotel and resort chain spa location’s GBP profile, including:
- High-resolution spa and hotel images, with irrelevant images flagged for removal
- Updated links and information
- Corrections and updates to map pins
- Removal of duplicate or erroneous listings

The result

Year-over-year, Rio SEO’s efforts drove the following business results for this leading international luxury hotel and resort chain through enhanced search performance:

Clicks +140%
Driving directions +150%
Phone calls +84%
Website visits +159%
On average, conversions increased 31% and search-assisted revenue and bookings grew by 30%.

Local Listings accuracy, a critical component of both search engine trust and customer experience, improved from a fairly unimpressive 45.4% to over 90% accuracy thanks to cleansing and management at the data aggregator, local listings, and search engine levels, leading to an overall 98.9% improvement in local listings accuracy.

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