2022 Local search consumer behavior study

Rio SEO recently conducted our second annual Local Consumer Search Behavior survey to bring fresh local marketing insights to enterprise and multi-location brands. This survey sheds new light on the Local Experience (LX), the critical intersection of local marketing and customer experience, including how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, which platforms are most frequently used as part of their local shopping journey, and more. In reviewing our results, enterprise marketers will discover important trends to help put their business listing, review, and page performance metrics in context and enhance their customer’s journey. Use this knowledge to help improve local search visibility, stand out and increase conversions from search in competitive markets, control and enhance your online reputation, and shape an unforgettable experience to build loyalty and long-term relationships with your customers.