- Local Pages
- Local Listings
- Local Reporting
The pop-up store industry, once considered little more than a fun trend, has grown to $10 billion in annual sales and may well be the future of a large segment of retail. Brands looking to offer unique shopping experiences are using stores-within-stores, kiosks and even mobile retail units to provide shoppers an exclusive, highly specialized retail experience
The indexing and ranking challenges facing pop-up stores are real; in fact, the Google Business Profile terms of service explicitly bars pop-up stores from inclusion in local search results.
In mid-August 2017, this retailer reached out to Rio SEO with an incredible challenge at hand. They needed to bring 200 new pop-up stores online and update location data for 1,200 others that would reopen in the same location as the previous year. An initial evaluation of the brand’s digital presence showed that their existing Java Script-based locator pages were not well optimized for search and not being indexed properly. Google’s API hard-cap quota meant the brand was unable to stay on top of listings issues.
More customer stories
Interested in our solutions? Get in touch, and we can bring you up to speed.