From outdated location pages to enhanced visibility: How a renowned women’s retailer leveraged Rio SEO’s solutions for strategic wins

Tools used

Local Listings
Local Pages

The challenge

Boosting local visibility to drive in-store traffic

A global retailer in women’s fashion and beauty knew that optimizing its local search strategy was key to standing out in a competitive landscape. With over 800 stores across North America, the brand faced a major challenge—its location pages were underperforming due to technical SEO issues and lack of optimized content.

Without a strong foundation for local search, the retailer struggled with:

Poor organic rankings due to client-side rendering and SEO deficiencies.
Limited discoverability in local search results, leading to missed in-store traffic.
A lack of state- and city-level pages, weakening their visibility for location-based searches.

To ensure that every store had a competitive presence in search, the retailer needed a robust Local Pages solution.

Rio SEO’s team understood our challenges right away and has been incredibly responsive and supportive throughout the entirety of our partnership, ensuring that every update or change was handled efficiently and effectively. They didn’t just give us a solution—they gave us tangible results.
Manager, Organic Search Marketing (SEO)

The solution

A full-scale overhaul with Rio SEO’s Local Pages

Rio SEO implemented a custom Local Pages solution to transform the retailer’s search strategy, ensuring every store could rank competitively.

Key enhancements included:

SEO-Optimized Local Pages – Enriched with high-quality content, meta descriptions, schema markup, and full store details.
Technical Improvements – Replaced client-side rendering with server-side rendering for better indexing and ranking.
Enhanced Store Locator – A customized, branded locator featuring all essential elements for seamless user experience.
Ongoing Support – Rapid resolution of technical issues and continuous SEO optimizations.

The result

Higher rankings, more clicks, and increased foot traffic

By implementing Rio SEO’s Local Pages solution, the retailer saw:

+225% YoY increase in organic impressions
+497% YoY growth in clicks
+80% improvement in click-through rates
55% boost in ranking performance, landing more pages on Page 1 of SERPs
Significant gains in local search for key terms like “bra store” (+30%) and “swimwear near me” (+35%)

With a strategic local search approach, this leading retailer is now driving more store visits, stronger brand engagement, and higher conversions across all locations.