- Local Listings
A popular American steakhouse chain, powered by Rio SEO, has made massive gains in their local search performance and online customer experience
The restaurant chain improved its online visibility and presence across hundreds of restaurant locations, driving 19% more click-to-calls and 47% more clicks-for-directions across the brand YOY for August 2017. The Local Experience Platform and gold standard local marketing service streamlined listings management and boosted Google Search impressions for the brand by 30% year-over-year.
Famous for its hand-cut steaks and fall-off-the-bone ribs, this restaurant chain has grown since its debut to include over 500 locations. From the award-winning restaurant brand’s headquarters, a small marketing team provides exceptional support to managing partners (single-unit operators) across restaurants serving 5,000 guests per week, on average–one of the highest rates in the industry.
The popular steakhouse empowers its managing partners to respond quickly to local business needs, by making changes to store hours or updating menus, for example. However, lacking a cohesive method to update that information online created massive data challenges for the brand, particularly in their local listings accuracy.
Consumers in the restaurant industry expect immediate, factual answers when searching for restaurant hours, directions, and contact information. The reactive process of having store owners report their inaccurate listings information to the brand meant that some of the restaurant’s customers were, at times, receiving inaccurate location information in response to their search queries. Inadvertently presenting incomplete and outdated data to search engines can also erode brand trust and prevent locations from ranking to their full potential.
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