Rio SEO + Forsta

A New Era for Local Marketing & Customer Experience

Rio SEO has combined with Forsta, the global leader in customer experience (CX), employee experience (EX) and market research, to power a seamless customer experience solution, enabling brands to engage consumers throughout the entire customer journey, from discovery to purchase through to brand reputation and advocacy.

The integrated Local Experience (LX) solutions bring together the best of Rio SEO’s Open Local Platform + Forsta’s Human Experience (HX) Platform to create the industry’s only end-to-end local marketing and customer experience solution for enterprise brands.

This combination empowers the world’s leading multi-location businesses with better data and deeper insights at the local level, at scale, pushing business forward by surfacing actions that drive change in the right places.

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Local Customer Experience Solutions
Local Customer Experience Solutions

Leading insight tools to boost your business.

Forsta, recognized as a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer, helps gather and analyze data, and translate the findings into shareable actions to inform decision-making and drive growth.

Rio SEO’s clients now have the option to add core capabilities from Forsta’s HX Platform, including Text Analytics, Digital Feedback, and Forsta Studio to their suite of existing local marketing solutions.

Forsta’s customer experience solutions take you from data, to insight, to action by helping you understand your customer, see who they really are, and better respond to their needs.

Mick Wilson, VP, Customer Success, Rio SEO

Text Analytics

Gather review data from market-leading review sites through Rio SEO’s Local Reviews, with the added benefit of Forsta’s Genius® Text Analytics and action management to build actions in response to feedback in reviews.

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Local Customer Experience Solutions
Local Customer Experience Solutions

Digital Feedback

Enhance Local Pages with Forsta’s Digital Feedback and Software Development Kit (SDK) solutions to build feedback natively into local landing pages, locators, and mobile apps, allowing for behavioral data capture and digital intercept prompts and surveys. These desktop and mobile solutions provide valuable location and user interaction-specific data that can inform action management at both the brand and store levels.

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Forsta Studio

Visualize Local Listings and Local Pages data, including local landing page performance, impressions, clicks, local search ranking data, and more, using Forsta’s powerful data visualization tools. Forsta Studio’s online infographic dashboards breathe color into visual storytelling, allowing you to create a single, holistic view of your local marketing and CX programs.

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Local Customer Experience Solutions

Stop making decisions in black and white.

Learn more about the industry’s only integrated Local Experience (LX) solution for enterprise brands.

  • Text Analytics

  • Digital Feedback

  • Forsta Studio