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Posts Tagged ‘social marketing’

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A few weeks ago, I began seeing troubling bits of news in my Twitter feed about Ferguson, Mo.  After watching an escalation of news in my Twitter and Facebook feeds over a matter of hours, I was baffled by the absence of the news as a trending topic. , and apparent absence from my feed on Facebook. How could everyone I know (and follow) be watching the events in Ferguson, and have it still not surfacing among trends on social networks?

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8.5.14_Rio SEO Blog_FB 1 Mega Trend_185895589 After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space.   Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically:   continue reading
Comment threads, forums, texts and emails account for a growing percentage of social messaging but few marketers incorporate this reality into their online marketing mix. Ben Straley (left) and Thomas Kim from Rio SEO’s software division explain the secrets of ‘dark social.’ The full white paper is here. Marketers today are faced with the challenge of capturing consumers’ attention in an “ad blind” world where most advertising is largely ignored. Instead, consumers now rely mostly on search engines and social networks to get information about brands, products, and services – making it critical to “show up” in organic search results. continue reading
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By Rachel Ullstrom / Account Director at Rio SEO   With the recent buzz generated by Twitter darling and awesomely terrible film “Sharknado,” I want to revisit the brand newsroom concept.   Social media is real time; we are sharing in the moment, with others who are likely to see that content when its relevant and fresh. The focus always needs to be not just on getting followers and buzz, but generating long-term engaged fans who will drive lift for you over time. Flash in the pan trending can helpful in generating reach, but may not be successful long term.   continue reading
The ability for B2B marketers to reach key influencers via social channels can extend their reach dramatically. A RIO SEO and BlueKai integration seeks to expand B2B marketers' options when it comes to getting the word out about their products to those influencers.   continue reading
Marketers can advertise directly to their most influential audience members thanks to an update to Rio SEO’s social remarketing solution.   The SEO automation and social media technology provider has integrated its Rio SEO Social Advertise platform with the BlueKai Data Management Platform (DMP). This integration aims to help marketers obtain deeper audience insights for brand influencers, generate “look-alikes” and reach these important audience members with relevant messages across the ’Net. continue reading
Rio SEO Social Advertise Now Leverages the BlueKai Management Platform to Enable Activation of Social and Influencer Data to Media Targeting, Modeling and More   SAN DIEGO, July 16, 2013 – Rio SEO, the leader in SEO automation and social media marketing technology, today announced a major expansion of its social remarketing solution so online marketers can advertise directly to their influencers and many more like them on the Web.   continue reading
Earned media can deliver great value to marketers and the brands they work for; it expands and extends the impact of paid and owned media and improves marketing results. Up to 70% of the visitors to any campaign site come from Social Sharing. Social visitors, those who come via sharing, convert up to four times higher than conventional visitors. But, until now it has been difficult to approach earned media and social sharing in a measurable, predictable and repeatable way… it has been much more a craft than science, but it doesn’t have to be that way! continue reading

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