As the volume of social information that data companies continue to collect on a daily basis skyrockets well into the petabyte range (Facebook alone records more than 500 Terabytes of data a day!), it's no surprise that issues of ethics and privacy disclosures have become critical and hot topics of discussion, not just within industry, but also in terms of government involvement. continue reading
By Thomas Kim / Product Manager, Rio SEO
Big Data
Following up on a post I did for WOMMA, it's no surprise that I continue to see headlines about big data without much effort. It seems big data is the answer for everything. Big data can predict musical superstars. Big data can help your HR efforts. It can even help you win a presidential election. Here are a couple of recent big data headlines that have a bit more relevance to us folk in the advertising and marketing industries: continue reading
Using social media data to improve the relevancy of Internet search results has been a major goal of search marketing providers since the dawn of user-generated content and social media when Facebook was nothing more than a glimmer in Mark Zuckerberg’s eye.
In its original form, the idea was to take all of the things one’s friends were saying about a particular restaurant, product or brand, and incorporate that content into the results one would see when searching with a related keyword.
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