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About Brian Smith

Brian Smith is Director of Local Search Strategy at Rio SEO, a leading local search marketing software company for enterprise brands. Over more than a decade, clients relied on Brian's local marketing expertise for solutions to their most vexing local visibility challenges. When this Montana native isn’t busy delivering brands exceptional value for their local efforts, you can find him chauffeuring his kids to dance practice and sporting events.

Study: The Impact of Multi-Provider Listings in Local Search

By |2022-09-21T11:58:23-07:00July 2, 2020|Blog Posts, Google Business Profile|

The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings and business profiles. For providers that work in multiple locations on different days and hours of the week, this

5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|Blog Posts, Reputation Management|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and

MyTotalRetail | Best Practices for Improving Search Visibility and Driving Online-to-Offline Retail Traffic

By |2021-05-18T14:11:35-07:00July 31, 2019|In the News, Retail|

A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack

Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing

By |2020-08-18T12:26:19-07:00July 9, 2019|Business Listings, Local SEO, Retail|

Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.

Search Engine Land | Learn how to build an online to offline attribution model for local businesses

By |2021-05-18T14:13:19-07:00January 28, 2019|In the News|

This year, nearly half of holiday shoppers said they would shop online exclusively, if they could. On the other hand, results from the same study showed that 61 percent of shoppers would rather shop with brands that have a physical location than ones that are online only. While these may seem like competing interests, it’s

Google I/O 2018: The AI-Driven Future of Local Marketing is Now

By |2019-07-02T11:45:50-07:00May 10, 2018|Local SEO|

Image credit: Techcrunch Techies, marketers and first-adopter consumers alike await each new Google I/O with bated breath. The first day of the tech giant’s 2018 developer conference at Shoreline Amphitheater in Mountain View didn’t disappoint. From the innovative Duplex to Google Photos enhancements to a new Smart Compose feature for Gmail, a theme in the