The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings. For providers that work in multiple locations on different days and hours of the week, this can become a
Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and
MyTotalRetail | Best Practices for Improving Search Visibility and Driving Online-to-Offline Retail Traffic
A brand’s visibility in local search results is the foundation on which all other marketing efforts are built. After all, consumers can’t convert if brands don't have an online presence. Appearing in organic search results is key, but there’s another important piece of online real estate just as worthy of attention — Google’s Map Pack
Your Summer Retail Checklist: Get Your Multi-Location Brands Ready for Warmer Temps with Consumer Engagement Marketing
Summer is here, and people are gearing up to enjoy the longer days, warmer weather and seasonal activities for as long as the season lasts. If you manage a multi-location retail business, summer can mean many things, such as changes in hours, increases in consumer activity and a shift in demand for certain seasonal items. This summer, use this checklist to better engage your customers and boost your seasonal sales.
With so many locations across different regions, how can larger franchises compete at the local level? Check out our latest blog for tips on how enterprise brands can increase their local presence.
Searches on mobile now account for almost half the world’s web traffic. Optimizing your brand’s local sites for mobile is just the beginning—how do you ensure that your local listings appear in the moments that matter, when local consumers are actively searching for products and services like yours?
This year, nearly half of holiday shoppers said they would shop online exclusively, if they could. On the other hand, results from the same study showed that 61 percent of shoppers would rather shop with brands that have a physical location than ones that are online only. While these may seem like competing interests, it’s
Local Link Building For Multi-Location Businesses Link building can be a painful, time-consuming process and what’s more, you can actually be penalized for trying too hard. Even so, link building is a critical facet of your local marketing strategy. Links have long been a valuable trust signal for Google. They help to build out the
Image credit: Techcrunch Techies, marketers and first-adopter consumers alike await each new Google I/O with bated breath. The first day of the tech giant’s 2018 developer conference at Shoreline Amphitheater in Mountain View didn’t disappoint. From the innovative Duplex to Google Photos enhancements to a new Smart Compose feature for Gmail, a theme in the