calves

About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

New Google Maps Functionality: Improved Navigation and Social-Distancing Features

By |2021-04-06T14:50:26-07:00April 6, 2021|Blog Posts, Google My Business|

Google Maps continues to elevate the user experience and their technology. In their latest announcement, the search giant shared what users can expect to come in 2021. Stating that they are “on track to bring over 100 AI-powered improvements to Google Maps” in the next year in an effort to simplify the Maps experience. In

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

By |2021-03-31T12:30:37-07:00March 31, 2021|Blog Posts, Product Updates|

The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

How Multi-Location Brands Can Prepare for the Google Algorithm Page Experience Update

By |2021-03-12T09:52:26-08:00March 12, 2021|Blog Posts, Local Marketing|

  Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to

Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

By |2021-02-26T10:07:57-08:00February 26, 2021|Blog Posts, Local Marketing|

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the search ecosystem more complex. Due to the pandemic, new and existing local marketing challenges are affecting your customer’s path to purchase. In turn, your business must create

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

By |2020-12-17T10:54:34-08:00December 11, 2020|Blog Posts, Local SEO|

Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this

Rio SEO’s Top Local Marketing Webinars of 2020

By |2020-12-11T14:21:02-08:00December 10, 2020|Blog Posts, Local Marketing|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the