calves

About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

Google’s MUM Update: What This Means For Local Marketers According to the Experts

By |2021-06-03T13:33:57-07:00June 3, 2021|Blog Posts, Google My Business|

Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So

Local Search Discussion: COVID-19’s Impact On Consumer Behavior

By |2021-05-24T16:23:43-07:00May 14, 2021|Blog Posts|

Over the past year, we’ve seen first-hand from our own client data the dramatic and long-lasting effects of the COVID-19 pandemic. Many of these changes are due to drastic shifts in consumer behavior and consumer needs evolving beyond shopping at traditional brick-and-mortar locations.  To more narrowly define the true impact of the pandemic on the

The Future of Zero-Click Search and Local Marketing Strategy [Webinar Recap]

By |2021-04-14T10:09:15-07:00April 14, 2021|Blog Posts, Local Marketing|

Zero click searches have been at the core of numerous marketing debates as of late. Missed opportunity, lost conversions, and search engine monopolization are just a few of the issues arising in these discussions. These fears and anxieties resurfaced in large part due to a second study published by Rand Fishkin, founder of Sparktoro, using

New Google Maps Functionality: Improved Navigation and Social-Distancing Features

By |2021-04-06T14:50:26-07:00April 6, 2021|Blog Posts, Google My Business|

Google Maps continues to elevate the user experience and their technology. In their latest announcement, the search giant shared what users can expect to come in 2021. Stating that they are “on track to bring over 100 AI-powered improvements to Google Maps” in the next year in an effort to simplify the Maps experience. In

The Top 10 Latest Rio SEO Platform Enhancements You Can’t Miss

By |2021-03-31T12:30:37-07:00March 31, 2021|Blog Posts, Product Updates|

The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

How Multi-Location Brands Can Prepare for the Google Algorithm Page Experience Update

By |2021-03-12T09:52:26-08:00March 12, 2021|Blog Posts, Local Marketing|

  Multi-location brands be warned, the latest Google algorithm page experience update will go into effect in a few short months. If your brand isn’t equipped with the tools and knowledge to make the updates necessary, you risk being penalized and worse, missing out on opportunities to be seen by searchers. As Google strives to

Revolutionizing the Hyperlocal Search Experience [Webinar Recap]

By |2021-02-26T10:07:57-08:00February 26, 2021|Blog Posts, Local Marketing|

The past year has caused massive disruptions in your local marketing strategies worldwide due to shifts in consumer shopping behavior, making local marketer’s jobs increasingly difficult and the search ecosystem more complex. Due to the pandemic, new and existing local marketing challenges are affecting your customer’s path to purchase. In turn, your business must create