calves

About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

5 Local Marketing Predictions for 2022

By |2021-12-14T09:08:42-08:00December 14, 2021|Blog Posts, Local Marketing|

As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify

Rio SEO’s 7 Top Webinars of 2021

By |2021-12-10T07:32:52-08:00December 10, 2021|Blog Posts, Local Marketing|

Each month Rio SEO hosts webinars to better inform, educate, and inspire local marketers. We host industry experts, Google Business Profile experts, marketing professionals, agencies, and more to share their insights and experience. Our goal with our webinars is simple: to help multi-location businesses scale their local marketing efforts efficiently and with the right tools.

Rio SEO’s Top 10 Blog Posts of 2021

By |2021-12-06T05:38:29-08:00December 6, 2021|Blog Posts, Local Marketing|

In this blog, we will share the top 10 blog posts of 2021 to revisit timely local marketing updates, what marketers were most concerned about, and how to shift your strategy to continue to succeed in 2022. The past few years have reshaped consumer behavior. The term “unpredictable” doesn’t do justice to the ups and

2021 Consumer Behavior Study: How COVID-19 Shaped Search Discovery, Buying Intent, and Reputation

By |2021-09-23T10:13:58-07:00September 23, 2021|Blog Posts, Local Marketing|

Rio SEO’s 2021 Consumer Behavior Study examined how customer shopping behavior is evolving and aligning with the current climate. Shifts in both in-person and online behavior were noticeable across every vertical, and are proving to be long-lasting as the pandemic continues to disrupt nearly every aspect of our lives. To effectively measure the impact of

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

Apple Maps iOS 15 Updates: What Multi-Location Brands Can Expect

By |2021-06-29T09:04:41-07:00June 29, 2021|Blog Posts, Local Marketing|

Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination more seamlessly.  Not to be outdone by their competitor, Apple Maps similarly made an equally impactful announcement regarding new updates coming to iOS 15. The

Google’s MUM Update: What This Means For Local Marketers According to the Experts

By |2021-06-03T13:33:57-07:00June 3, 2021|Blog Posts, Google My Business|

Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So