About Chelsea Alves

Chelsea Alves is a Content Marketing Specialist at Rio SEO, with expertise in digital marketing, creative writing, and content strategy.

Why Local Reviews Matter in the Restaurant Industry

By |2020-10-26T07:37:05-07:00October 26, 2020|

Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.  How can you ensure

Google My Business Adds Video Appointment Functionality to Platform

By |2020-10-01T13:28:07-07:00September 30, 2020|

The COVID-19 pandemic has catapulted a massive shift to virtual offerings and their popularity only continues to grow as people increasingly favor digital experiences over in-person interaction. As uncertainty and fear continue to linger, businesses across all verticals must be nimble to adopt new ways of operating to accommodate consumers' concerns. Business may not be

Best Practices for Positive and Negative Review Responses

By |2020-09-24T09:21:23-07:00September 24, 2020|

Across Google My Business, Facebook, Yelp, and other vertical-specific review platforms, positive and negative review responses are a key factor in searchers’ decision-making process. Review signals are also a top factor when determining search ranking. Additionally, 90% of consumers go online to find local businesses, and 82% read online reviews as part of their search. 

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

By |2020-09-15T13:02:31-07:00September 15, 2020|

Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard.  While these attributes

Apple Reviews Update: What This Means For Local Businesses

By |2020-09-03T14:03:53-07:00September 3, 2020|

Apple Maps is surfacing a new way for consumers to leave their feedback for local businesses. Consumers can now recommend local businesses by selecting a thumbs up. Alternatively, they may also leave a thumbs down if they have a negative experience with the business.  How Do Apple's Reviews Differ From Other Local Review Sites? The

Google Maps Updates: User Experience Improved for Multi-Location Brands

By |2020-09-02T09:15:38-07:00September 2, 2020|

Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in

Leveraging Local Pages At Scale: Expert Panel Webinar

By |2020-08-31T13:10:16-07:00August 31, 2020|

In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at

Go-To-Guide for Mastering Local Marketing Reporting

By |2020-08-26T08:54:05-07:00August 26, 2020|

Over the last few years, successful multi-location brands have needed to swiftly adapt to changing consumer habits. In 2020, consumers are more likely to begin their local buyer’s journey through an online search than by traveling directly to the nearest store location. In fact, "near me” or “close by” searches have increased by more than

How to Pivot Your Local Marketing Strategy in Times of Crisis

By |2020-08-04T11:06:34-07:00August 4, 2020|

When news of an impending pandemic first began circulating early this year, enterprise local brands began to prepare for what was largely expected to be a temporary business interruption. Outside of epidemiology circles, a wide-ranging lockdown situation wasn’t on the radar until the President declared a national state of emergency. Who could have known that