Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend
To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.
In this post you will learn about the new changes Google has made in its search snippets, why site owners should utilize custom search snippets and how customizable search snippets affect local SEO.
Enterprise local SEO is an area you cannot afford to make missteps. According to Google, 78% of shoppers use search before visiting a store—and 8 out of 10 use Google to search. Check out these frequently asked questions that can help your brand win at the local level in all of your markets.
What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one
In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.
Considering how ubiquitous and useful voice assistants have become, there is no denying that brands should focus on voice optimization. However, this focus might not be as big of a shift as some early analysts predicted. Check out our blog post to learn how your brand can utilize a voice optimization strategy.
Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday. While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page). As you’ll see below, Google displayed a performance box
As a brand marketer, you’re likely familiar with the value of long-tail keywords in your search strategy. Long-tail keywords are typically less competitive and tend to better reflect the natural language people actually use as they search for solutions for different types of needs.
“Content is King” - Bill Gates 1996. It’s a saying almost as old as the world wide web itself. Bill Gates predicted in a 1996 essay that the real money to be made online would be made in content, specifically in supplying information to the masses--and no company would be too small to participate, he