About the author

About Chad Klingensmith

Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

Advanced Schema Strategies for Local SEO

By |2020-01-13T16:20:14-08:00January 10, 2020|

Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend

A Visual Guide to Google’s SERP for Local Business

By |2019-12-18T13:45:59-08:00December 12, 2019|

To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.

10 Local SEO FAQs for Brands with 1000+ Locations

By |2020-02-14T13:36:03-08:00September 9, 2019|

Enterprise local SEO is an area you cannot afford to make missteps. According to Google, 78% of shoppers use search before visiting a store—and 8 out of 10 use Google to search. Check out these frequently asked questions that can help your brand win at the local level in all of your markets.

Local Links Connects You with Better Local Rankings

By |2020-02-11T13:39:55-08:00June 26, 2019|

What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one

How Multi-Location Brands Can Secure Position Zero

By |2020-01-29T16:08:21-08:00June 19, 2019|

In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.

Google Showing Search Console Performance Data in the SERPs

By |2019-07-02T11:37:52-07:00November 9, 2018|

Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday.  While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page).   As you’ll see below, Google displayed a performance box