What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search
What you will learn in this post: What are unbranded customer searches and why are they so prominent? How your enterprise brand can compete with hyperlocal mom & pop business listings Effective strategies to improve local rankings for non-branded local search queries As people search for local products and services, brand loyalty yields to the
Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend
To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.
In this post you will learn about the new changes Google has made in its search snippets, why site owners should utilize custom search snippets and how customizable search snippets affect local SEO.
Enterprise local SEO is an area you cannot afford to make missteps. According to Google, 78% of shoppers use search before visiting a store—and 8 out of 10 use Google to search. Check out these frequently asked questions that can help your brand win at the local level in all of your markets.
What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one
In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.
Considering how ubiquitous and useful voice assistants have become, there is no denying that brands should focus on voice optimization. However, this focus might not be as big of a shift as some early analysts predicted. Check out our blog post to learn how your brand can utilize a voice optimization strategy.
Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday. While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page). As you’ll see below, Google displayed a performance box