This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile Pages (now known simply as AMP) were all the rage. Each of these initiatives can dramatically improve page speed, which has some
As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to
COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and
The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a
Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel
In a matter of weeks, the whole world has had to adapt to a new lifestyle, one in which we are responsibly distancing ourselves from others. With the rise of social isolation and the need to spend the majority of our time indoors, the way businesses once operated has significantly changed. Now, “essential” businesses must
What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search
What you will learn in this post: What are unbranded customer searches and why are they so prominent? How your enterprise brand can compete with hyperlocal mom & pop business listings Effective strategies to improve local rankings for non-branded local search queries As people search for local products and services, brand loyalty yields to the
Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend
To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.