About Chad Klingensmith

Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.

Google Showing Search Console Performance Data in the SERPs

By | 2018-11-09T15:28:20+00:00 November 9th, 2018|Categories: Rio SEO Blog|

Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday.  While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page).   As you’ll see below, Google displayed a performance box

Long-tail Keywords Go a Long Way for Brands in Local Search

By | 2018-11-01T19:20:15+00:00 November 1st, 2018|Categories: Rio SEO Blog|

Long-tail Keywords Go a Long Way for Brands in Local Search As a brand marketer, you’re likely familiar with the value of long-tail keywords in your search strategy. Long-tail keywords are typically less competitive, and tend to better reflect the natural language people actually use as they search for solutions for different types of needs.

Google Sets Deadline for SSL Secure Search Upgrades – Are All Your Locations Ready?

By | 2018-02-22T12:22:59+00:00 February 22nd, 2018|Categories: Rio SEO Blog|

Website security has always been serious business, but will soon become mandatory if you want to appear in search results.   Google just announced that by July 2018, any non-SSL website on Chrome 68 will be flagged as “non-secure” in the search results. This is serious step up from Google’s previous announcement that only websites

5 Local Strategies to Lock Down for 2018

By | 2018-01-10T15:25:26+00:00 January 9th, 2018|Categories: Rio SEO Blog|

  Technology is driving the evolution of consumer expectations at a dizzying pace.  Searchers want the best answers, and they want them NOW, wherever they happen to be and whatever device they happen to be on. Consumer tolerance for lackluster brand experiences is at an all-time low; in fact, Google recently informed us that 53%

Google Local 3-Pack Q&A: Beef Up Your Store Listings

By | 2018-01-08T16:24:11+00:00 November 3rd, 2017|Categories: Rio SEO Blog|

Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information.  The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there

What’s New in Local SEO for 2017

By | 2017-12-15T11:58:27+00:00 May 23rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , |

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By | 2018-01-11T11:25:11+00:00 March 29th, 2017|Categories: Rio SEO Blog|Tags: , , , |

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By | 2017-12-15T11:58:29+00:00 March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to