About the author

About Chad Klingensmith

Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.

How Local Marketing Keywords Are Trending Now by Industry (Part 2)

By |2020-07-29T09:37:41-07:00July 29, 2020|

As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to

4 On-Page SEO Best Practices for the Age of Social Distancing

By |2020-06-19T09:24:01-07:00June 19, 2020|

COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and

How Local Marketing Keywords Are Trending Now by Industry

By |2020-05-12T12:33:03-07:00May 12, 2020|

The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a

Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-04-10T13:35:39-07:00April 10, 2020|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel

Local SEO Tips for Restaurant & Grocery Brands During COVID-19

By |2020-08-18T12:14:55-07:00April 2, 2020|

In a matter of weeks, the whole world has had to adapt to a new lifestyle, one in which we are responsibly distancing ourselves from others. With the rise of social isolation and the need to spend the majority of our time indoors, the way businesses once operated has significantly changed.  Now, “essential” businesses must

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

Advanced Schema Strategies for Local SEO

By |2020-01-13T16:20:14-08:00January 10, 2020|

Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend

A Visual Guide to Google’s SERP for Local Business

By |2019-12-18T13:45:59-08:00December 12, 2019|

To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.