About Chad Klingensmith

Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.

Google Sets Deadline for SSL Secure Search Upgrades – Are All Your Locations Ready?

By | 2018-02-22T12:22:59+00:00 February 22nd, 2018|Categories: Rio SEO Blog|

Website security has always been serious business, but will soon become mandatory if you want to appear in search results.   Google just announced that by July 2018, any non-SSL website on Chrome 68 will be flagged as “non-secure” in the search results. This is serious step up from Google’s previous announcement that only websites

5 Local Strategies to Lock Down for 2018

By | 2018-01-10T15:25:26+00:00 January 9th, 2018|Categories: Rio SEO Blog|

  Technology is driving the evolution of consumer expectations at a dizzying pace.  Searchers want the best answers, and they want them NOW, wherever they happen to be and whatever device they happen to be on. Consumer tolerance for lackluster brand experiences is at an all-time low; in fact, Google recently informed us that 53%

Google Local 3-Pack Q&A: Beef Up Your Store Listings

By | 2018-01-08T16:24:11+00:00 November 3rd, 2017|Categories: Rio SEO Blog|

Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information.  The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there

What’s New in Local SEO for 2017

By | 2017-12-15T11:58:27+00:00 May 23rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , |

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are

Google’s ‘Fred’ Update: What Does It Mean for Local Search?

By | 2018-01-11T11:25:11+00:00 March 29th, 2017|Categories: Rio SEO Blog|Tags: , , , |

There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation (although it has yet to be officially confirmed).  It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected

Searchlove 2017: San Diego – Our Favorite Local Takeaways

By | 2017-12-15T11:58:29+00:00 March 3rd, 2017|Categories: Rio SEO Blog|Tags: , , , , , , , , , , , , , |

  We were lucky to join hundreds of marketers in our own backyard, at beautiful Paradise Point, for San Diego SearchLove. The two-day conference is packed with search strategies, analytics, content creation, and more. While the conference is predominantly search-focused, speakers present on a wealth of online marketing topics, from content marketing and advertising to

Label it! Leverage Structured Data & Get Google Results

By | 2017-12-15T11:58:35+00:00 June 27th, 2016|Categories: Rio SEO Blog|Tags: , , , , , , , , |

Structured data -- it may sound like drab geek speak, but when local marketers learn the extent to which structured data can increase traffic, improve visibility in search, and make websites more attractive to Google, the term suddenly becomes a lot sexier. By definition, structured data refers to any data that resides in a fixed