What you will learn in this post: Why and how to audit your site’s backlink profile How to identify and leverage opportunities for local link building The importance of community outreach for improved link equity and local SEO Your website’s local and organic search rankings depend on a number of factors, but backlinks remain one
In the world of search engine rankings, zero is better than one. These featured snippets show up above all other search results, making them the new most desirable top-ranked spot. Securing position zero allows brands to not only boost their visibility in text and voice queries, but also establish their authority. Learn how your brand can secure the coveted position zero for online searches.
Considering how ubiquitous and useful voice assistants have become, there is no denying that brands should focus on voice optimization. However, this focus might not be as big of a shift as some early analysts predicted. Check out our blog post to learn how your brand can utilize a voice optimization strategy.
Google Showing Search Console Performance Data in the SERPs The Rio team made an interesting discovery yesterday. While doing a simple search query for one of our client brands, we noticed that Google is showing keyword performance directly on the SERP (search engine results page). As you’ll see below, Google displayed a performance box
As a brand marketer, you’re likely familiar with the value of long-tail keywords in your search strategy. Long-tail keywords are typically less competitive and tend to better reflect the natural language people actually use as they search for solutions for different types of needs.
“Content is King” - Bill Gates 1996. It’s a saying almost as old as the world wide web itself. Bill Gates predicted in a 1996 essay that the real money to be made online would be made in content, specifically in supplying information to the masses--and no company would be too small to participate, he
Website security has always been serious, but will soon become mandatory if you want to appear in search results. Google just announced that by July 2018, any non-SSL website on Chrome 68 will be flagged as “non-secure” in the search results. This is serious step up from Google’s previous announcement that only websites collecting
Technology is driving the evolution of consumer expectations at a dizzying pace. Searchers want the best answers, and they want them NOW, wherever they happen to be and whatever device they happen to be on. Consumer tolerance for lackluster brand experiences is at an all-time low; in fact, Google recently informed us that 53%
Google’s Local 3-Pack is a lucrative opportunity for your retail locations to appear prominently in front of motivated shoppers searching for your local store location, hours and contact information. The search giant uses the Local 3-Pack to help searchers make an immediate decision; all of the information they need to do so appears right there
As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO's third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are