About Chad Klingensmith

Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.

How Local Marketing Keywords Are Trending Now by Industry (Part 2)

By |2020-07-29T09:37:41-07:00July 29, 2020|Blog Posts|

As the Coronavirus pandemic continues to prompt store closures and adjustments to business operations, the business world overall has made great strides in understanding its impact on consumer behavior. Google My Business, Yelp, Facebook, and other platforms continue to add new features and attributes to help businesses better communicate key service and operations information to

4 On-Page SEO Best Practices for the Age of Social Distancing

By |2020-06-19T09:24:01-07:00June 19, 2020|Blog Posts, Local SEO|

COVID-19 dramatically impacted consumer behavior, from the widespread fear and anxiety caused to the very real impact of an extensive period of worldwide lockdown and social distancing. Naturally, many consumers utilized Google more extensively to research COVID-19 updates including business closures, hour changes, and reopenings. Customers now have a whole new set of considerations and

How Local Marketing Keywords Are Trending Now by Industry

By |2020-05-12T12:33:03-07:00May 12, 2020|Blog Posts|

The Coronavirus pandemic has caused such a massive shift in consumer behavior that brands are not only rethinking their marketing budget, but in many cases their entire strategy. The local marketing keywords you may already be using to describe your services aren’t necessarily the terms consumers think to use when they need to find a

Structured Data Tips for Highlighting COVID-19 Announcements on Google Search

By |2020-04-10T13:35:39-07:00April 10, 2020|Blog Posts|

Google recently announced that they are providing support for websites to add structured data to COVID-19 announcements. As enterprise brands seek new ways to communicate critical changes to their business operations, we recommend the use of structured data on your local landing pages to better highlight important updates and announcements, such as: Closure notice Travel

Local SEO Tips for Restaurant & Grocery Brands During COVID-19

By |2020-08-18T12:14:55-07:00April 2, 2020|Blog Posts, Local SEO, Restaurants|

In a matter of weeks, the whole world has had to adapt to a new lifestyle, one in which we are responsibly distancing ourselves from others. With the rise of social isolation and the need to spend the majority of our time indoors, the way businesses once operated has significantly changed.  Now, “essential” businesses must

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|Blog Posts, Google My Business, Local SEO|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

How to Maximize Unbranded Customer Searches for Your Multi-Location Business

By |2020-02-04T10:44:38-08:00February 4, 2020|Blog Posts, Business Listings, Local SEO|

What you will learn in this post: What are unbranded customer searches and why are they so prominent? How your enterprise brand can compete with hyperlocal mom & pop business listings Effective strategies to improve local rankings for non-branded local search queries As people search for local products and services, brand loyalty yields to the

Advanced Schema Strategies for Local SEO

By |2020-01-13T16:20:14-08:00January 10, 2020|Blog Posts|

Do you have enough local schema for your local pages? You probably could benefit from using more. What you will learn in this post: How structured data impacts search results The importance of structured data for local Three different structured variations that local marketers should use When conducting a Google search, we do not tend

A Visual Guide to Google’s SERP for Local Business

By |2019-12-18T13:45:59-08:00December 12, 2019|Blog Posts|

To boost your local SEO, pay attention to these related keywords and terms and leverage them for your keyword and content campaigns. Here we will break down the anatomy of the Google Local SERP, going over 21 different SERP features, their functions, and how they might be used to increase your brand’s overall and local visibility.