About John Toth

As Rio SEO's Senior Product Manager, John leverages his problem-solving skills and prior leadership roles as the matrix to sustain and create new product offerings. John is effective in creating equitable solutions from both right and left hemispheres, driven by opportunities where he can tinker with processes and provide efficiencies amongst multiple business categories. John is a trusted resource for enterprise brands across marketing, product management and sales, helping them utilize the most effective channels available today.

Rio Release Notes (May 2021): New GMB and User Interface Improvements

By |2021-05-11T06:04:28-07:00May 11, 2021|Blog Posts, Product Updates|

It’s been a busy year for local marketers, as consumers become more comfortable with in-person shopping and industries across the board begin to see a recovery across all their local metrics. As consumer needs continue to shift given the ongoing COVID-19 pandemic and subsequent vaccine rollout, so too does search technology and user interface improvements. 

Rio Release Notes (February 2021): Enhanced Local Reporting User Experience

By |2021-02-08T13:07:28-08:00February 8, 2021|Blog Posts, Product Updates|

Having accurate insight into your individual locations and in aggregate is crucial for growing your brand. With the ability to discern your strengths and weaknesses, your business can better identify areas for improvement, have the transparency to see where you’re excelling and establish benchmarks for underperforming locations. However, if you don’t have a robust reporting

Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager

By |2020-12-14T12:40:55-08:00December 14, 2020|Blog Posts, Marketing Analytics, Product Updates|

Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great

Rio Release Notes (August 2020): Local Manager Bulk Updates and Improving Listings Health Just Got Easier

By |2020-08-17T09:23:40-07:00August 17, 2020|Blog Posts, Product Updates|

Managing hundreds or thousands of locations may sound like a daunting task for any enterprise brand. At Rio SEO, we are dedicated to making continual improvements and enhancements to our products that take the burden off our customers, simplifying their local marketing efforts when and where possible. Recently, we rolled out a number of new

Rio SEO Introduces More Accurate Rank Reporting for Google Local Search

By |2020-06-11T14:56:17-07:00June 11, 2020|Blog Posts, Product Updates|

Measuring brand performance at the local level is not only critical to your understanding of ROI but also in improving the interactions that drive customers to your doorstep in every location. Rio SEO’s Local Reporting provides a universal dashboard in which brands can track engagement, measure citation accuracy, evaluate performance against competitors, and more.  Now,

Streamlining Local Data Governance for Multi-Location Brands

By |2020-01-28T15:17:48-08:00January 28, 2020|Blog Posts, Product Updates|

Marketers know the importance of engaging franchise owners and local managers— giving local stakeholders the ability to author and control location data. Still, it’s easier said than done. Brands need to maintain the integrity of location information across the organization, whether that means hundreds of locations across the U.S or thousands worldwide. Thus surfaces the