About the author

About Kristi Hedin

Kristi Hedin is a Marketing Manager at Rio SEO with expertise in digital marketing, technology and all things creative.

13 Stats that Show How Online Consumer Engagement Drives Offline Sales

By |2019-08-26T06:42:55-08:00July 15, 2019|

Online shopping still makes up a large portion of consumer activity, but offline shopping does not appear to be going anywhere. Indeed, local searches dominate the consumer landscape, with 93% of consumers shopping at stores less than 20 minutes away from them. See our infographic for more eye-opening stats on local search and sales

Local Marketing Experts Share Insight & Tips for Brands in Live AMA

By |2019-07-02T14:09:35-08:00June 23, 2019|

Your Greatest Local Marketing Questions: Answered If you could ask an SEO expert anything to help solve your brand’s search challenges and improve online performance, what would it be? We recently invited multi-location enterprises and marketers to “Ask Us Anything” in a live webinar and fielded questions on everything from getting multiple locations to rank

Rio SEO and ClickZ Share Local SEO Tool Tips for Multi-Location Marketers

By |2019-08-26T06:49:42-08:00May 28, 2019|

In a recent webinar with Tyler Ludwig, Director of Enterprise Solutions at Rio SEO, and Colin Seymour, Director of Business Development at Rio SEO, participants learned how to do just that. Tyler and Colin explored how technology is dictating the consumer journey, what essentials are needed for a broad local presence, how to add consumer utility on your site (and why it matters), and more.

The Definitive Guide to Managing Online Listings for Restaurant Chains

By |2019-08-26T07:44:53-08:00April 26, 2019|

In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

By |2019-08-26T06:50:21-08:00April 11, 2019|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.

Google My Business Has New Features for Service Area Businesses

By |2019-07-02T11:38:46-08:00February 19, 2019|

Google is making it easier for businesses that service a particular area to get found by consumers searching for services like theirs in Google Maps and Search. Developed by the SMB team, these updates in GMB also offer enterprise and multi-location brands the opportunity to increase the visibility of your service-area locations in local search. Here’s what’s new…

Get to Know the GMB Expert Program with Gold Product Expert Krystal Taing

By |2019-08-26T06:43:52-08:00January 9, 2019|

Looking for unbiased, proven local marketing advice? The Google My Business Community Forum is a great place to connect with vetted experts like Krystal Taing, our Listings Management Product Specialist here at Rio SEO. Krystal is a Gold Product Expert in the GMB Forum, where volunteer users from all backgrounds come to ask questions or look for advice about their local marketing issues.

Global Locator Strategy: How International Brands Succeed in Local Marketing

By |2019-08-26T07:49:12-08:00December 4, 2018|

Multi-location brands face unique challenges in local SEO, particularly global enterprises operating in many smaller pockets of large, diverse markets. Today, over 52% of worldwide online traffic is mobile and according to Google, a third of mobile searches have local context. When language, local customs, geo-political challenges, regional support and other factors are in play, how can large companies drive sales at the local level?