Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small
Reviews and recommendations have always played a role in influencing consumer decisions. But in recent years, the volume, pervasiveness, and importance of online reviews have skyrocketed. Read our latest blog to learn practices for crafting and delivering review responses.