About the author

About Marshall Nyman

Marshall recently joined Rio SEO as an Account Director after spending the last 10 years in digital marketing on both the brand and agency sides. Before joining Rio, Marshall worked at Dine Brands where he led the charge on revamping local search strategies for both Applebee's and IHOP. While at Dine Brands, Marshall became very passionate about local search and online reviews, which lead him to join Rio. Marshall has his Masters in Business Administration and loves to help brands grow by improving their online presence.

4 Industries Where Reviews Have the Biggest Impact on Revenue

By |2020-02-06T12:48:12-08:00February 6, 2020|

Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small