The rise of ghost kitchens took off during the pandemic, as businesses saw a new opportunity to deliver on rapidly changing customer needs. Big brands are getting in on the action — Chili’s, for example, generated an additional $150M per year in revenue with their virtual brand It’s Just Wings, according to CNBC. But, how
Google Posts can give your brand’s local listings an extra shot at visibility and interactivity in search results. They show up in the local panel on Google search and on Google Maps and are prominently displayed – especially on mobile devices. Local business queries grew by more than 200% in 2019, even before the impact
Google has given restaurants the ability to receive pickup and delivery orders directly from Google Search, Maps, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we
Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts
Self-isolation and social distancing measures due to the Coronavirus (COVID-19) pandemic are impacting restaurants worldwide. Depending on the public health recommendations in your region, you may need to close some or all locations immediately or adjust operations to takeout/delivery-only en masse. Additionally, from our own research, we've seen a significant spike in search queries for
Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small
Reviews and recommendations have always played a role in influencing consumer decisions. But in recent years, the volume, pervasiveness, and importance of online reviews have skyrocketed. Read our latest blog to learn practices for crafting and delivering review responses.