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About Marshall Nyman

Marshall recently joined Rio SEO as an Account Director after spending the last 10 years in digital marketing on both the brand and agency sides. Before joining Rio, Marshall worked at Dine Brands where he led the charge on revamping local search strategies for both Applebee's and IHOP. While at Dine Brands, Marshall became very passionate about local search and online reviews, which lead him to join Rio. Marshall has his Masters in Business Administration and loves to help brands grow by improving their online presence.

Ghost Kitchens: How Does a Ghost Kitchen Work and What do Local Marketers Need to Know?

By |2021-06-02T08:04:09-07:00June 2, 2021|Blog Posts, Restaurants|

The rise of ghost kitchens took off during the pandemic, as businesses saw a new opportunity to deliver on rapidly changing customer needs. Big brands are getting in on the action — Chili’s, for example, generated an additional $150M per year in revenue with their virtual brand It’s Just Wings, according to CNBC.  But, how

Best Practices for Maintaining and Removing Google Posts

By |2021-03-18T11:37:37-07:00March 18, 2021|Blog Posts|

Google Posts can give your brand’s local listings an extra shot at visibility and interactivity in search results. They show up in the local panel on Google search and on Google Maps and are prominently displayed – especially on mobile devices. Local business queries grew by more than 200% in 2019, even before the impact

GMB Partner Links and Food Ordering Updates For Restaurant Brands

By |2020-08-18T12:08:47-07:00July 15, 2020|Blog Posts, Local Marketing, Restaurants|

Quick-service restaurants and restaurants alike continue to muddle through the unpredictability of the COVID-19 pandemic. As closures and reopenings for businesses continue to waver at both the county and state levels across the board, the restaurant industry has been particularly hit hard as shut down orders for indoor dining have once again affected many parts

Restaurant Brands: 3 Critical Local Presence Tasks for Coronavirus-related Restaurant Closures

By |2020-08-18T12:19:57-07:00March 25, 2020|Blog Posts, Restaurants|

Self-isolation and social distancing measures due to the Coronavirus (COVID-19) pandemic are impacting restaurants worldwide. Depending on the public health recommendations in your region, you may need to close some or all locations immediately or adjust operations to takeout/delivery-only en masse. Additionally, from our own research, we've seen a significant spike in search queries for