Your customer’s initial experience with your business likely begins long before they land on your website or set foot in your store. Today, 83% of local consumers are searching daily to find information about businesses in their area – and what they find can mean the difference between conversion to an in-store or online visit
Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand
As brands expand their reach into new markets, they face unique challenges. How do you ensure consistency across multiple locations? What should you consider before rolling out a new store or location? How do you create the optimal customer journey at each of your stores? How do you remain a customer-centric organization while overseeing hundreds
While the long-term impact of the COVID-19 pandemic continues to be assessed, two of the largest changes were in how to effectively market your business and understand shifts in consumer shopping behavior. When global shutdowns took place in 2020, consumers turned to online shopping. According to United States census data, online shopping increased by 43%
If your brand experienced declining views in local search listings through October, you’re not alone. Average total listing views and search volume declined from September in nearly all verticals we track in our monthly aggregation and analysis of Google Business Profile (GBP) insights for over 170,000 diverse U.S. enterprise brand locations. The exceptions were in
The old adage "a picture is worth a thousand words" has never held more significance when it comes to your Google Business Profile, or formerly known as Google My Business. When potential customers seek your business, most will be naturally drawn to visuals rather than text. A recent study found 59% of consumers think visual
Managing marketing an abundance of business locations effectively can be burdensome for even the most seasoned marketer. For enterprise multi-location brands, engaging an agency partner can help alleviate the burden of managing your locations' Google Business Profiles at scale. Through detailed and ongoing location management, agencies enable quick updates across all prominent search engines, such
The Google and PatientPop veteran to advance integration of Rio SEO’s Local Experience (LX) solutions within the Forsta HX platform LONDON and CHICAGO, November 9, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the appointment of Joel Headley as its new Vice President