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About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

How to Support Your Local Rankings with Organic SEO

By |2020-07-09T10:11:34-07:00July 9, 2020|

The fact that 97% of consumers use search to find local businesses is old news—that finding from BIA Kelsey dates back to a decade ago now. Yet over the past ten years, the importance of both organic and local search in discovery, engagement, and driving motivated buyers into your locations has only grown. In that

Local Pages Playbook: How Enterprise Brands Win At Local Search

By |2020-06-24T12:10:33-07:00June 24, 2020|

Download our Local Pages Playbook We know accurate, up-to-date local listings are critical for discovery for enterprise brands. But how does your brand appear locally for those valuable, non-branded, and longtail search queries? That's where local pages come into play, another key component of any successful enterprise local marketing strategy. Local pages are helping multi-location

GMB Insights Study: Navigating Local Search in Times of Crisis [Whitepaper]

By |2020-06-18T11:53:56-07:00June 18, 2020|

Download the GMB Insights Study Now Globally, we could have never predicted the wide-ranging business interruptions and impacts that were experienced at the onset of COVID-19. When news of the pandemic first started to circulate in late February, customers felt a vast array of emotions as fear and panic began to set in. On the

Google Becomes the Transaction Layer Between Businesses and Consumers

By |2020-06-29T12:59:40-07:00June 10, 2020|

Remember way back when Google Analytics (or another site analytics tool) gave you a pretty decent look at how customers were interacting with your brand? Long gone are those days when a consumer’s path to purchase started with a search that drove a person to your website to consider the information there and make a

How Local Advertising is Changing (And Where to Focus Now)

By |2020-05-28T11:05:47-07:00May 28, 2020|

Local advertising has been in a state of flux since the Coronavirus pandemic took hold across the United States. The projected impact on advertisers and the brands they serve is huge—in just one example, eMarketer predicted that Twitter’s advertising revenue would plummet by up to 40% in March. That was relatively early in the North

Latent Semantic Indexing (LSI) 101 for Enterprise Local SEO

By |2020-05-27T10:00:59-07:00May 27, 2020|

You may hear the term latent semantic indexing (LSI), sometimes referred to as latent semantic analysis, thrown around in SEO circles. The question then arises, is LSI something you should be using to improve your online visibility? In this post, we take a look at what latent semantic indexing really is, why it matters, and

Supporting Multi-Location Businesses Through COVID-19

By |2020-05-26T16:13:47-07:00May 26, 2020|

Updated May 26, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources

3 Important Local Marketing Tips for Restaurant Brands Reopening Locations

By |2020-05-07T10:36:04-07:00May 7, 2020|

Restaurant brands across the country are eager to get employees back to work and cash registers ringing again. While no industry has been untouched by the devastation of COVID-19, foodservice brands have been dealt a particularly difficult hand. Over 8 million restaurant workers were laid off or furloughed, and the industry had already lost $80