A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a
Local search results are the new storefront, especially now that many shoppers have transitioned from street-level window shopping to online browsing due to the Coronavirus pandemic. If you're not appearing during consumers' time of need, your brand must implement quick fixes for local SEO to show up when and where you're needed. Even before COVID,
People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted
SAN DIEGO (PRWEB) OCTOBER 29, 2020 Rio Local Ratings introduces native first-party review generation and publication tools to Rio SEO’s suite of local marketing and reputation management solutions. Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced its new Local Ratings solution. Local Ratings complement Rio SEO’s existing
The pandemic has taken a toll on marketing budgets and now more than ever, organizations are looking for their SEO strategy to perform its absolute best. In many enterprises, teams are running lean and often remote even as they are faced with dramatic shifts in demand, market, and consumer behavior. It’s important to stop and
Rio SEO was recently earned the#10 spot on "The top 20 local SEO publications". The top SEO publications on the list are based on those who received the highest number of votes from respondents. To determine the blogs who made this list, BrightLocal enrolled the help of the local search community to determine who deserved
Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey. Developed by David Mihm in 2008, this survey is unusual in that it
The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are
Holiday shopping this season promises to be one of the most unusual in recent memory. Businesses can no longer expect door crashers and overnight lineups this year; nearly half of US adults surveyed by Salesforce in May said they are more interested in online shopping for the 2020 holidays than last year. In fact, 71%