Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms. That means that your star ratings, review volume, recency, and sentiment of reviews each
Since October 2020, Rio SEO has been analyzing anonymized Google My Business data for over 200,000 locations across the United States to bring you a monthly trends report to serve as a benchmark for local performance across seven different industries. In this blog post, we will dive deeper into the local consumer search behavior trends
Sometimes, there are elements of the business that exist in the real world but can’t effectively be displayed in your local listings descriptions and attributes. For example, if your department store brand has ATMs in some store locations, this isn’t necessarily information that fits in your business description or that you can indicate in your
You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where
Last year was nothing short of unpredictable. A global pandemic unexpectedly altered every aspect of our lives, protests were more common practice than ever, and long-standing issues became acceptable to debate and discuss. Both good and bad came from a largely tumultuous year, yet as we begin a new year, it’s crucial to continue those
Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this
The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is
If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines. Curbside pickup, in particular, became an attractive option
Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates have been coming out fast and furious as Google has kept pace with rapidly changing local consumer and searcher needs and behavior. Check
We’ve had several reports that older Google My Business (GMB) Posts have been displaying for clients in recent months. These have been coming up for a while—at least since the beginning of 2020—and unless you delete existing Posts, there is a chance that they could be triggered and reappear in Search on your listing at