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About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

4 Industries Where Reviews Have the Biggest Impact on Revenue

By |2023-03-28T09:20:20-07:00March 28, 2023|Blog Posts, Reputation Management|

Reviews and recommendations go a long way in driving decision-making with potential customers. Additionally, they impact each location’s online visibility since Google ranks review signals highly in the Local Pack algorithm. In fact, review signals were among the top three local pack/finder ranking factors in Whitespark’s 2023 Local Search Ranking Factors study for all industries.

2023 Local Consumer Search Behavior Breakdown: Key Findings and Everything You Need to Know

By |2023-03-23T10:41:13-07:00March 23, 2023|Blog Posts, Local Search Data|

Local consumer search behavior is fickle and fleeting. It's largely influenced on a combination of key factors which may include economic conditions, trends, marketing strategies, cultural influences, and personal preferences. For example, economic conditions such as potential lay offs during a recession or fluctuations in prices can greatly impact consumer behavior. During times of economic

Why Your Google Business Profile Website Link Matters for Your Customer’s Experience

By |2023-03-20T09:15:48-07:00March 20, 2023|Blog Posts, Google Business Profile|

Google Business Profile offers a plethora of conversion opportunities for brands. One field that a business can leverage is the website field. This helps guide customers down the sales funnel and click through to your website of choice. However, when a business has multiple different locations a common question we receive is how can a

Boost Your Local SEO with Location Page Schema: A Complete Guide

By |2023-03-14T09:57:33-07:00March 14, 2023|Blog Posts, Local SEO|

Structured data is a standardized way of providing information in addition to the actual content of the page to help search engines, like Google, better understand it. Google says these “explicit clues” about the page’s content, communicated via schema markup, also help make search results more engaging to users via rich results. This is particularly

Google’s Product Reviews Updates: Boost Your Business with Trustworthy Feedback

By |2023-03-13T07:46:35-07:00March 13, 2023|Blog Posts, Local SEO|

On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish,

Transforming Content Creation with Machine Learning: Google’s Official Stance On the AI Revolution

By |2023-03-08T10:18:19-08:00March 8, 2023|Blog Posts, Local Marketing|

Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google's official stance on the AI revolution and content creation with machine learning

Navigating the Top Google Algorithm Updates: Unlocking the Secrets of Search

By |2023-03-01T11:03:23-08:00March 1, 2023|Blog Posts, Local Marketing|

As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how

How to Use Organic SEO to Rank in Google’s Local 3-Pack

By |2023-02-21T10:01:17-08:00February 21, 2023|Blog Posts, Google Business Profile|

Improving local search visibility in the Search Engine Results Pages (SERPs) unequivocally remains a challenge for the majority of businesses. To start, building a robust online presence requires persistence, patience, and continous dedication. The challenge grows ten-fold when managing hundreds or thousands of locations globally, or operating with lean digital marketing teams. We regularly participate