If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to
You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO). Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In
Google has confirmed that its most recent core update began rolling out July 1. These core updates typically take two weeks to complete, and during that time, some sites may see fluctuations in their Search Engine Results Pages (SERPs) rankings. What does this mean for enterprise organizations? In this article, you’ll learn about core updates,
Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business. They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank
COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward. Rio SEO has been tracking changes in local search
G2 has recognized Rio SEO among the top solution providers and awarded it as “Easiest To Do Business With” in its Summer 2021 reports for the Local Marketing category. This recognition speaks directly to Rio SEO's mission to help global brands win local and is a testament to its focus on providing best-in-class customer support
As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find
Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,