With each local search opportunity comes unique challenges, and the finance industry is no exception. Such is the case for financial institutions that have a branch listing and agents (with their own listings) associated with the branch. There has historically been a tendency to treat all entities in finance the same. Mortgage brokers and agents,
It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will
Google My Business (GMB) ‘FoodMenus’ help customers learn more about your restaurant’s menu choices. Now, there’s a more structured way to share the specific attributes your menu selections have to offer by submitting your locations’ menu data to GMB via API. It is important for restaurant brands to keep menu data up to date in
Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs. How do you
Today, nearly 46% of all Google searches are conducted by customers looking for information about products, services, and businesses nearby. More often than not, searchers find the information they need to make a decision without ever visiting a website—in fact, our own research has shown that just 1 in 60 local pack views results in
When hungry consumers are searching for restaurants or quick-service meals nearby, your locations have just seconds to make an impression. Google My Business Attributes give restaurant brands additional tools to help their listings stand out and proactively answer diners’ questions at the very moment they are deciding where to pick up dinner tonight or book
Google is surprisingly open about the most impactful local ranking factors, considering how secretive the search engine has been about its organic algorithm. Many of the most important factors are controlled within the Google My Business dashboard; in fact, Google flat out states that “You can improve your business’s local ranking by using Google My
SAN DIEGO (PRWEB) JULY 14, 2020 Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, announced a partnership with Nextdoor, the neighborhood hub for trusted connections, to improve local visibility for enterprise brands. The partnership helps streamline and further enhance the search experience for Nextdoor members, enabling them to find accurate and up-to-date
Just this week, we noticed Google surfacing the partner links within the GMB dashboard. Previously, you could only see these when looking at your listing on search or maps. Now, when you view your listing in the GMB dashboard, Google will include any links you’ve loaded as well as a count of the number of