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About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

55+ Local Search Marketing Events for Enterprise Brands in 2020

By |2020-01-24T09:47:09-08:00January 24, 2020|

Advances in martech, ongoing competitor campaigns and ever-changing consumer expectations combined make the local search ecosystem a constantly shifting space for enterprise brands. Keeping track of the latest trends, tools and proven tactics across hundreds or thousands of local markets is a Herculean task. This is where local search marketing events come into play. You

GMB Bulk Verification for Enterprise & Multi-Location Brands

By |2020-01-22T12:43:36-08:00January 22, 2020|

Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world

6 Compelling Insights that Prove the Power of Local Search

By |2020-01-16T11:25:13-08:00January 16, 2020|

As searching for information becomes more accessible both on the web and with smartphones, local customers are now more empowered than ever. With local searches on the rise, mobile users can now find nearly everything they need quickly, and the closest place to get it. In fact, according to statistics recently published by Google, 2019

How to Maximize Valentine’s Day Local Search Traffic

By |2020-01-22T12:38:05-08:00January 15, 2020|

The holiday season is behind us, but there’s no time for enterprise local businesses to rest on their laurels. Valentine’s Day is just around the corner. This year, our annual celebration of everything love and romance has some surprising opportunities in store for savvy local businesses and franchises. Last year was record-setting in terms of

Anatomy of the Google Knowledge Panel

By |2020-01-14T09:32:54-08:00January 14, 2020|

In this post, you will learn the following details about the Knowledge Panel: What is Google’s Knowledge Panel How Brands Can Create and Edit Their Knowledge Panel How Can You Fully Optimize Your Knowledge Panel When consumers are seeking goods and services, they will often start with a Google search. They may conduct a broad

Anatomy of a Google Knowledge Panel [Infographic]

By |2019-12-10T13:56:00-08:00December 10, 2019|

All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.” 

Case Study: The Vitamin Shoppe

By |2019-10-02T15:34:37-08:00September 25, 2019|

Rio SEO partnered up with ForwardPMX to develop a customized, technology-driven local marketing strategy in efforts to help their client, Vitamin Shoppe, increase their local engagement and visibility at scale. Through this partnership, Rio was able to help Vitamin Shoppe maintain accurate listings and citations across its 792 retail locations. Additionally, Rio’s Open Local Platform helped boost Vitamin Shoppe’s local pages and gave them a clearer view of the customer journey from search to sale.

Reputation Management: Expert Tips for Franchise Businesses

By |2019-11-18T19:26:01-08:00September 16, 2019|

In this post, our reputation management experts share tips to help franchises enhance local search visibility, provide exceptional online review experiences, and empower local managers for successful reputation management at scale, across all of your locations.