Google is constantly testing and adding new features to help local searchers find the best answer to their questions or need. And, while you don’t need to stay on top of every single update, some can directly impact your business and should be on your radar. New and updated Google Business Profile (GBP) identity attributes
Data from 200,000 Google Business Profiles reinforces increased consumer confidence SAN DIEGO, Calif., November 23, 2021 — A recent Rio SEO analysis reviewing 200,000 Google Business Profiles points to a boost in consumer confidence. Last month’s national search behavior revealed a significant increase in local listing search traffic and conversion metrics among retail and sit-down restaurants, compared to September 2021. According to The
A 2019 study of 45,000 listings across 36 industries revealed that, on average, any individual business shows up in 1,009 searches per month. From those, there's an average conversion rate of 5%. That's an average of 50 opportunities per month to sell travel to a new client. While it is true that searches dipped in
Each month, we analyze the search performance and conversions from over 200,000 enterprise brand locations Google Business Profiles (formerly known as Google My Business and now referred to as GBP for short). These industry-wide trends can help inform not only your local search strategy but your content strategy, ad targeting, SEO campaigns, and more. This
The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in
Google My Business (GMB) has been rebranded as your Google Business Profile. With the announcement of this change came the release of new features and enhancements to Google’s local search profiles for businesses. What does this mean for multi-location and enterprise brands? In this guide, you’ll learn what’s new and find a complete breakdown of
Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on Google’s redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that is the “See more” button, Google is enabling searchers
Analysis of more than 200,000 Google My Business accounts highlights significant recovery in online listing traffic and conversions compared to September 2020 SAN DIEGO, Calif., OCTOBER 28, 2021 — New findings from Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers, reveal a bounce back from pandemic local search behavior with a significant recovery in online listing traffic and engagement when comparing year-over-year metrics. By analyzing
U.S. holiday retail sales are expected to rise 2.7% to $1.093 trillion this year, and it officially kicks off on Black Friday – or does it? A new consumer trends survey recently found that 31% of U.S. consumers say they’ll begin shopping for the holidays before the end of October. How can you get your