Social distancing and other safety measures have severely impacted day-to-day operations for local businesses, and these changes can be jarring for customers caught unaware. During our local search edition of Live with Search Engine Land Friday, members of the local search community and Krystal Taing shared communication strategies and tips agencies and business owners can use
On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.”
Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform
Updated March 27, 2020 As the situation surrounding the coronavirus (COVID-19) pandemic continues to evolve rapidly and new information is emerging constantly, we will be continuously updating this post with the latest information and recommendations. For a current list of platform updates, blogs, resources and other useful links, please visit our COVID-19 Local Marketing Resources
Think of the last time you went to a retail store – let’s call it a hardware store – to purchase something you needed – let’s say a wrench. You likely did a quick online search for hardware stores nearby and determined where to go based on store hours, distance from your location and whether
Industry heavyweights including iProspect, Wolfgang Digital, MediaCom, The SEO Works and more are nominees for The Drum Search Awards. The Drum Search Awards recognize and celebrate the most innovative, creative and effective search campaigns in both the PPC and SEO sectors. Rio SEO is selected as a finalist for Best Search Software. The winners will
The number of mobile-phone search users has grown by more than 50 million over the past five years. Whatever conclusions you may draw from this, one thing is for certain: instant information is no longer a luxury, it’s an expectation. We can also gather that customers are on their phones now more than ever, and
Did you know that most customers prefer to shop locally? According to findings by Digitas, 93% of customers regularly visit stores within 20 minutes of their location. But even though these stores are a short distance away, 88% of customers still do some online research before making a purchase. In other words, consumers frequently use
A massive Apple Maps update has now rolled out across the U.S., with the exception of U.S. territories and Puerto Rico. Apple Maps has transitioned from licensing TomTom data to using its own framework for U.S. navigation data. Apple Maps is now used by “hundreds of millions” of people in over 200 countries, according to
Google Assistant is now used by 500 million people per month and available in 90 countries. Google will release “Read It” commands this year to initiate Assistant reading an entire blog, article or another long-form piece of content out loud. Google is making it easier for searchers to listen to longer content with “new voice