Advances in martech, ongoing competitor campaigns and ever-changing consumer expectations combined make the local search ecosystem a constantly shifting space for enterprise brands. Keeping track of the latest trends, tools and proven tactics across hundreds or thousands of local markets is a Herculean task. This is where local search marketing events come into play. You
Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world
As searching for information becomes more accessible both on the web and with smartphones, local customers are now more empowered than ever. With local searches on the rise, mobile users can now find nearly everything they need quickly, and the closest place to get it. In fact, according to statistics recently published by Google, 2019
The holiday season is behind us, but there’s no time for enterprise local businesses to rest on their laurels. Valentine’s Day is just around the corner. This year, our annual celebration of everything love and romance has some surprising opportunities in store for savvy local businesses and franchises. Last year was record-setting in terms of
In this post, you will learn the following details about the Knowledge Panel: What is Google’s Knowledge Panel How Brands Can Create and Edit Their Knowledge Panel How Can You Fully Optimize Your Knowledge Panel When consumers are seeking goods and services, they will often start with a Google search. They may conduct a broad
January 1 doesn't only ring in a new year in 2020 but it will ring in a new decade. That new decade, according to the experts at Rio SEO may change how brands using even basic digital functions like search to engage consumers. Here are six predictions for 2020. READ ARTICLE
All brands should take the time to understand their Knowledge Panel and use it to attract more customers and boost their online rankings. To learn more about this powerful yet simple local online marketing tool, take a look at our infographic, “Anatomy of the Google Knowledge Panel.”
Gartner's Hype Cycle for Digital Marketing and Advertising 2019 finds that marketing teams that ignore the real-time nature of customer behavior and expectations could see “full-scale media crisis.” Maybe but regardless, real-time marketing is no walk in the park because, as Gartner researchers noted, marketers still “struggle for relevance in core customer engagement moments and
Rio SEO partnered up with ForwardPMX to develop a customized, technology-driven local marketing strategy in efforts to help their client, Vitamin Shoppe, increase their local engagement and visibility at scale. Through this partnership, Rio was able to help Vitamin Shoppe maintain accurate listings and citations across its 792 retail locations. Additionally, Rio’s Open Local Platform helped boost Vitamin Shoppe’s local pages and gave them a clearer view of the customer journey from search to sale.
In this post, our reputation management experts share tips to help franchises enhance local search visibility, provide exceptional online review experiences, and empower local managers for successful reputation management at scale, across all of your locations.