Aggregate local search trends give us valuable insight into how consumer behavior is trending month over month — and now, year over year — in light of a litany of influencing and interruptive factors. Each month, we examine local consumer search behavior across the over 200,000 Google My Business (GMB) accounts we monitor for enterprise
Last September, Apple gave local customers a new way to leave feedback about the stores, restaurants, and other businesses they visited with the launch of the Apple Maps rating system. Local consumers could give a thumbs up or down, as well as share photos to help others understand the type of experience they might expect
According to Rio SEO’s inaugural consumer behavior study revealing search discovery, buying intent, and online reputation insights SAN DIEGO (PRWEB) SEPTEMBER 14, 2021 Throughout the pandemic, a majority of consumers participating in online local searches completed a purchase within a week of their initial search. This insight is just one of the many findings from a
Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a
Google completed rolling out its link spam update on August 24, 2021, according to Google Search Central. Google notes that this particular update was part of its continued efforts to improve the quality of search results for its users, which is the underlying motivation for pretty much every algorithm update, such as the recent Page
G2 has recognized Rio SEO among the top solution providers and awarded it as “Easiest To Do Business With” in its Fall 2021 reports for the Local Listing Management category, marking the fourth consecutive time Rio SEO has claimed the title. This recognition speaks directly to Rio SEO’s mission to help global brands win
Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks
To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all. As we move onwards with reopening in some areas and potential temporary store
Third-party reviews offer invaluable insight from an unbiased perspective on your business. They also instill trust with potential customers, which may help guide their decision to purchase your product or service. In fact, nearly half (42%) of internet users in the U.S. cite reviews from other customers as a feature that would most increase their