About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

Top 4 Google Reviews Updates You Need to Know Now

By |2022-12-01T08:38:27-08:00December 1, 2022|Blog Posts, Reputation Management|

Google Business Profiles (GBPs) are an essential tool for businesses looking to increase their visibility online. Formerly known as Google My Business (GMB), this tool allows businesses to create a free account and manage their information across multiple platforms—including Google Maps and Search. With over 20 million businesses listed on Google Maps, ensuring your brand

What is the Ideal Customer Experience Model for Multi-Location Brands?

By |2022-11-30T06:42:40-08:00November 30, 2022|Blog Posts|

As brands expand their reach into new markets, they face unique challenges. How do you ensure consistency across multiple locations? What should you consider before rolling out a new store or location? How do you create the optimal customer journey at each of your stores? How do you remain a customer-centric organization while overseeing hundreds

Personalized Content Definition: Understanding How to Create Impactful Local Customer Experiences

By |2022-11-29T07:57:50-08:00November 29, 2022|Blog Posts, Customer Experience|

While the long-term impact of the COVID-19 pandemic continues to be assessed, two of the largest changes were in how to effectively market your business and understand shifts in consumer shopping behavior. When global shutdowns took place in 2020, consumers turned to online shopping. According to United States census data, online shopping increased by 43%

Local Consumer Search Behavior Trends October 2022

By |2022-11-28T13:21:28-08:00November 28, 2022|Blog Posts, Local Search Data|

If your brand experienced declining views in local search listings through October, you’re not alone. Average total listing views and search volume declined from September in nearly all verticals we track in our monthly aggregation and analysis of Google Business Profile (GBP) insights for over 170,000 diverse U.S. enterprise brand locations.  The exceptions were in

Google Business Profile Agency Dashboard 101: Tips for Getting Started

By |2022-11-09T12:49:42-08:00November 9, 2022|Agencies, Blog Posts, Google Business Profile|

Managing marketing an abundance of business locations effectively can be burdensome for even the most seasoned marketer. For enterprise multi-location brands, engaging an agency partner can help alleviate the burden of managing your locations' Google Business Profiles at scale. Through detailed and ongoing location management, agencies enable quick updates across all prominent search engines, such

Forsta Names Joel Headley as VP of Product Management, Rio SEO

By |2022-11-08T11:44:36-08:00November 9, 2022|Press Releases|

The Google and PatientPop veteran to advance integration of Rio SEO’s Local Experience (LX) solutions within the Forsta HX platform LONDON and CHICAGO, November 9, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the appointment of Joel Headley as its new Vice President