About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

Post-Vaccine Local Consumer Behavior Trends and Tips for Brands

By |2021-06-23T08:24:15-07:00June 23, 2021|Blog Posts|

COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward.  Rio SEO has been tracking changes in local search

Local Consumer Search Behavior Trends May 2021 Update

By |2021-06-21T14:13:51-07:00June 21, 2021|Blog Posts, Local Search Data|

As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find

5 Best Practices for Boosting Your Reputation Management Post-Pandemic

By |2021-06-18T13:03:16-07:00June 18, 2021|Blog Posts, Reputation Management|

Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and

Google’s June 2021 Core Update: What This Means for Enterprise Brands

By |2021-06-09T07:37:43-07:00June 9, 2021|Blog Posts, Local SEO|

A few times a year, Google rolls out core updates, which are often noticeable to businesses and can impact search rankings. These core updates aim to provide the best search experience possible, and deliver on Google’s “mission to present relevant and authoritative content to searchers”. Each time a large core update is rolled out, Google

Local Search Metrics: What Should I Be Measuring to Determine Performance?

By |2021-05-26T07:19:02-07:00May 26, 2021|Blog Posts, Marketing Analytics|

Your brand’s local search performance is key in converting online searchers to real-world customers. And when it comes to how people discover nearby solutions to their needs, Google dominates with 70% of all desktop queries and commands 93% of mobile.  As we return to in-person shopping experiences, consumers are looking to spend money in their

Local Consumer Search Behavior Trends April 2021 Update

By |2021-05-20T12:11:55-07:00May 20, 2021|Blog Posts, Local Search Data|

April brought with it the promise of spring and this year, also dramatically reduced restrictions across much of North America as vaccines have become more widely available. Continuously evolving pandemic-related conditions have influenced consumer behavior in search since the crisis first struck early in 2020. In this post, we will cover search behavior trends April 2021

Best Practices for Local SEO for Hotel Brands as Travel Restrictions Ease

By |2021-05-19T10:40:37-07:00May 19, 2021|Blog Posts, Google My Business, Hospitality|

As travel advisories are relaxing and some U.S. markets are opening up for the summer tourism season, now is the ideal time to optimize your hotel brand’s local presence. In turn, optimizing local SEO for hotel brands has become crucial as travel restrictions and interest eases. According to a recent Harris Poll, 77% of Americans