About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

Recent Apple Maps Updates and Impacts for Enterprise Local Brands

By |2020-10-12T09:43:53-07:00October 12, 2020|Blog Posts, Local Marketing|

Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.”  Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%

The Rise of Etail & What It Means for Enterprise Local Brands

By |2020-10-08T05:36:56-07:00October 8, 2020|Blog Posts, Retail|

As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet

Optimizing Google My Business Listings for Enterprise Financial Services Brands [E-Book]

By |2020-10-07T13:24:30-07:00October 7, 2020|Blog Posts, Financial Services, Resources|

Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within

The Power of Owning Your Reputation Management [Whitepaper]

By |2020-10-01T09:41:46-07:00October 1, 2020|Reputation Management, Resources|

The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp. Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly

Rio SEO Wins “Best SEO Platform” Award in 2020 MarTech Breakthrough Awards Program

By |2020-09-23T12:24:44-07:00September 23, 2020|Press Releases|

SAN DIEGO (PRWEB) SEPTEMBER 23, 2020 Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, today announced that its Open Local Platform has been selected as the winner of the “Best SEO Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the

7 New Consumer Insights to Drive Enterprise Local Holiday Marketing in 2020

By |2020-09-22T09:48:35-07:00September 22, 2020|Blog Posts, Local Marketing|

Holiday marketing presents a number of additional considerations this year, one of the most impactful and challenging to navigate being COVID-19. This year may also prompt an early start to the shopping season with only 50 days between Prime Day and Cyber Week. Logistical challenges, particularly around the pressure on last-mile capacity as more consumers

Best Practices to Avoid GMB Listing Filtering for Financial Services Brands

By |2020-09-16T09:55:19-07:00September 16, 2020|Blog Posts, Financial Services|

With each local search opportunity comes unique challenges, and the finance industry is no exception. Such is the case for financial institutions that have a branch listing and agents (with their own listings) associated with the branch.  There has historically been a tendency to treat all entities in finance the same. Mortgage brokers and agents,

11 Tips for Enterprise Local Holiday Marketing Success Despite COVID-19

By |2020-09-14T09:07:22-07:00September 14, 2020|Blog Posts, Local Marketing, Retail|

It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will