About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

Google My Business Categories: How to Pick the Best Categories for Your GMB Listing [Guest Post]

By |2021-05-12T11:11:03-07:00May 6, 2021|Blog Posts, Google My Business|

“Google My Business Categories: How to Pick the Best Categories for Your GMB Listing” is a guest post by Sherry Bonelli, and is the first post in a two-blog post series on Google My Business category selection. Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to

Rio SEO Publishes Original Research Revealing COVID-19’s Impact On the Local Search Landscape for Multi-Location Brands

By |2021-05-03T16:09:01-07:00May 3, 2021|Press Releases|

SAN DIEGO (PRWEB) MAY 3, 2021 Rio SEO’s New Whitepaper Analyzes Google My Business Search, Views, and Conversion Trends By Vertical for 200,000+ Enterprise Brand Locations Globally Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers, has published original research which details the impact of COVID-19 on the local search

Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies

The Latest Google My Business Updates Hotel Brands Can’t Miss

By |2021-04-20T07:35:28-07:00April 20, 2021|Blog Posts, Hospitality|

The Coronavirus pandemic brought with it sweeping, wide-ranging, and impactful local marketing disruptions for all brands, with hospitality one of the hardest hit. In November, while tracking local search metrics in GMB for over 200,000 locations each month to better bring to light the impact of the pandemic, we found that hospitality brands’ metrics were

Local Consumer Search Behavior Trends March 2021 Update

By |2021-04-15T13:39:22-07:00April 15, 2021|Blog Posts, Local Search Data|

This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In

Expert Tips for Local Review Building (That Won’t Get You In Trouble)

By |2021-04-12T07:46:37-07:00April 12, 2021|Blog Posts, Reputation Management|

Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms.  That means that your star ratings, review volume, recency, and sentiment of reviews each