“Google My Business Categories: How to Pick the Best Categories for Your GMB Listing” is a guest post by Sherry Bonelli, and is the first post in a two-blog post series on Google My Business category selection. Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to
Chances are, your enterprise brand does one thing really well — but it’s not all you do. Often, brands offer a diverse selection of products and services. And although it may be possible to mention them all on a local landing page, only one set of meta tags, schema, and block copy can optimize these
SAN DIEGO (PRWEB) MAY 3, 2021 Rio SEO’s New Whitepaper Analyzes Google My Business Search, Views, and Conversion Trends By Vertical for 200,000+ Enterprise Brand Locations Globally Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers, has published original research which details the impact of COVID-19 on the local search
With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user
With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies
The Coronavirus pandemic brought with it sweeping, wide-ranging, and impactful local marketing disruptions for all brands, with hospitality one of the hardest hit. In November, while tracking local search metrics in GMB for over 200,000 locations each month to better bring to light the impact of the pandemic, we found that hospitality brands’ metrics were
This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In
Local reviews are powerful endorsements that not only serve as amplified word-of-mouth marketing but also help your locations rank higher in Google Search. In fact, your local reviews profile is a heavily weighted factor in Google’s local and organic search algorithms. That means that your star ratings, review volume, recency, and sentiment of reviews each
G2 has recognized Rio SEO among the top solution providers and awarded it as “Easiest To Do Business With” in its Spring 2021 reports for the Local Marketing and Local Listing Management Categories. This recognition speaks directly to Rio SEO's mission to help global brands win local and is a testament to its focus on