The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are
Holiday shopping this season promises to be one of the most unusual in recent memory. Businesses can no longer expect door crashers and overnight lineups this year; nearly half of US adults surveyed by Salesforce in May said they are more interested in online shopping for the 2020 holidays than last year. In fact, 71%
Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.” Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%
As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet
Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within
The success of your enterprise brand is closely linked to the quality of its online reputation. For multi-location brands, much of that online reputation is built through local reviews across top review platforms such as Google and Yelp. Local reviews affect each locations’ visibility, credibility and conversions—and ultimately your brand’s bottom line. And, with nearly
SAN DIEGO (PRWEB) SEPTEMBER 23, 2020 Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, today announced that its Open Local Platform has been selected as the winner of the “Best SEO Platform” award in the third annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the
Holiday marketing presents a number of additional considerations this year, one of the most impactful and challenging to navigate being COVID-19. This year may also prompt an early start to the shopping season with only 50 days between Prime Day and Cyber Week. Logistical challenges, particularly around the pressure on last-mile capacity as more consumers
With each local search opportunity comes unique challenges, and the finance industry is no exception. Such is the case for financial institutions that have a branch listing and agents (with their own listings) associated with the branch. There has historically been a tendency to treat all entities in finance the same. Mortgage brokers and agents,
It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will