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About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

Streamline Your Restaurant Goals with Reserve with Google: The Ultimate Reservation Solution

By |2023-02-20T06:37:48-08:00February 20, 2023|Blog Posts, Google Business Profile, Restaurants|

Eighty-nine percent of people research restaurants online before visiting the establishment, booking a table, or placing an order. Establishing a solid presence online and utilizing every available feature possible to get leads from Google can make a significant difference in a restaurant's bottom line. Google has developed different tools and features that enable restaurant owners

Top Digital Marketing Conferences to Attend in 2023

By |2023-02-15T07:54:28-08:00February 15, 2023|Blog Posts, Local Marketing|

Bit by bit, digital marketing conferences are evolving from the completely virtual assemblies (reminiscent of pandemic times) to in-person and even hybrid events. Whether you prefer to attend conferences online, face-to-face, or a mixture of both, there are myriad events to attend in 2023. Each are a rich source of industry knowledge, the latest and

Everything We Know About the Google Business Profile Performance Insights Dashboard Update

By |2023-02-28T08:18:49-08:00February 14, 2023|Blog Posts, Google Business Profile, Marketing Analytics|

Google will remove several key Google Business Profile performance insights on February 20, 2023. Here is everything you need to know about its upcoming deprecation schedule. What is Google Business Profile Insights? Google Business Profile performance insights (previously known as Google My Business Insights) display data-driven insights that relate to your local search performance such

How ChatGPT Impacts SEO: A Guide for Enterprise Local Brands

By |2023-02-13T09:45:31-08:00February 13, 2023|Blog Posts, Local SEO|

OpenAI's language model ChatGPT hardly needs an introduction. You're likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It's commonplace to find machine-generated content peppered

The Definitive Guide to Managing Online Listings for Restaurant Chains

By |2023-02-22T09:30:54-08:00February 8, 2023|Business Listings, Resources, Restaurants|

In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.

Top Google Algorithm Updates Brands Need to Know

By |2023-02-08T07:50:50-08:00February 8, 2023|Blog Posts, Local SEO|

Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its

Apple Business Connect Getting Started Guide for Enterprise Brands

By |2023-02-06T14:11:12-08:00February 1, 2023|Blog Posts, Local Marketing|

The news of Apple Business Connect API in early January solidifies Apple's commitment to improving information distribution for multi-location brands. This is now possible through an integration with a few select partners, including Rio SEO. The integration enables easy and quick publishing of accurate, up-to-date business location information to Apple Maps and across all Apple

Local Consumer Search Behavior Trends December 2022

By |2023-01-31T07:07:28-08:00January 31, 2023|Blog Posts, Local Search Data|

How did your brand perform in local search as 2022 came to a close? Each month from late 2020 to today, our team has aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. These insights across eight major

Search Engine Journal | Google Business Profile Optimization For The Financial Vertical

By |2023-01-31T06:40:34-08:00January 31, 2023|In the News|

The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. This means that Local listings in this vertical are not “one size fits all” but rather

Healthcare Online Reputation Management Tips for Providers and Practices

By |2023-01-30T10:02:58-08:00January 30, 2023|Blog Posts, Healthcare|

Online reputation management is complex, particularly in the healthcare field where HIPAA regulations are in play and emotions among patients can be high. Your healthcare brand’s reputation is hard-won and worth protecting. Online reputation management is a long-term strategy and ongoing process that pays dividends over time in terms of increased revenue, new patients, greater