Eighty-nine percent of people research restaurants online before visiting the establishment, booking a table, or placing an order. Establishing a solid presence online and utilizing every available feature possible to get leads from Google can make a significant difference in a restaurant's bottom line. Google has developed different tools and features that enable restaurant owners
Bit by bit, digital marketing conferences are evolving from the completely virtual assemblies (reminiscent of pandemic times) to in-person and even hybrid events. Whether you prefer to attend conferences online, face-to-face, or a mixture of both, there are myriad events to attend in 2023. Each are a rich source of industry knowledge, the latest and
Google will remove several key Google Business Profile performance insights on February 20, 2023. Here is everything you need to know about its upcoming deprecation schedule. What is Google Business Profile Insights? Google Business Profile performance insights (previously known as Google My Business Insights) display data-driven insights that relate to your local search performance such
OpenAI's language model ChatGPT hardly needs an introduction. You're likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It's commonplace to find machine-generated content peppered
In this eBook, we outline the several components of a successful restaurant marketing campaign, primarily focusing on managing online listings and local search success. Here you will also find information on recent technology trends shaping the industry, the most prominent listing platforms, best practices for managing customer reviews, and building consumer trust. By keeping your listings fresh, responding to online reviews, and optimizing your digital presence, restaurants have a better chance at thriving in this highly competitive space.
Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its
The news of Apple Business Connect API in early January solidifies Apple's commitment to improving information distribution for multi-location brands. This is now possible through an integration with a few select partners, including Rio SEO. The integration enables easy and quick publishing of accurate, up-to-date business location information to Apple Maps and across all Apple
How did your brand perform in local search as 2022 came to a close? Each month from late 2020 to today, our team has aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. These insights across eight major
The financial vertical is a dynamic, challenging, and highly regulated space. As such, for businesses in this vertical, optimizing local search presence and, specifically, Google Business Profile listings requires a greater level of sensitivity and specialization than industries like retail or restaurant. This means that Local listings in this vertical are not “one size fits all” but rather
Online reputation management is complex, particularly in the healthcare field where HIPAA regulations are in play and emotions among patients can be high. Your healthcare brand’s reputation is hard-won and worth protecting. Online reputation management is a long-term strategy and ongoing process that pays dividends over time in terms of increased revenue, new patients, greater