“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” - Mr. Rogers It’s great advice in any situation, that jewel of wisdom from beloved children’s television icon Fred Rogers—and perhaps never needed
Trusting your gut, while it may pay off on occasion, leaves decision-makers open to behavioral biases and heuristics that can seriously sabotage our best efforts. Worst, we tend to be more emotionally invested in decisions based on intuitive judgment and therefore less able to recognize impending failure and to respond appropriately. Making data-backed local marketing
Earlier this week we began seeing new notices appear on listings with an alert symbol stating: Hours or services may differ due to COVID-19. We’ve dug in to learn more about how these notices are displayed and how businesses can control their visibility. Read article
Social distancing and other safety measures have severely impacted day-to-day operations for local businesses, and these changes can be jarring for customers caught unaware. During our local search edition of Live with Search Engine Land Friday, members of the local search community and Krystal Taing shared communication strategies and tips agencies and business owners can use
We’re always on the lookout for great tools and with a $5 billion industry, SEO is one market that has a ton of tools to help you. Whether you’re researching you or your competitors’ backlinks, trying to identify keywords and cocurrence terms, or simply trying to monitor how your site is ranking, here are the
On Friday we hosted our second Live with Search Engine Land, with four leading local SEOs discussing how local and multi-location businesses are coping with the coronavirus crisis. Google My Business was a central topic and there were numerous questions about how to handle business hours updates and specifically when and how to use “temporarily closed.”
Last week, Search Engine Land’s Greg Sterling hosted an hour-long discussion with leading local SEOs to talk about how local or multi-location businesses are coping with the economic and human effects of COVID-19. They spoke extensively about Google My Business and offered actionable tips about using new features to update profiles (and navigating the platform
Think of the last time you went to a retail store – let’s call it a hardware store – to purchase something you needed – let’s say a wrench. You likely did a quick online search for hardware stores nearby and determined where to go based on store hours, distance from your location and whether
Industry heavyweights including iProspect, Wolfgang Digital, MediaCom, The SEO Works and more are nominees for The Drum Search Awards. The Drum Search Awards recognize and celebrate the most innovative, creative and effective search campaigns in both the PPC and SEO sectors. Rio SEO is selected as a finalist for Best Search Software. The winners will
The number of mobile-phone search users has grown by more than 50 million over the past five years. Whatever conclusions you may draw from this, one thing is for certain: instant information is no longer a luxury, it’s an expectation. We can also gather that customers are on their phones now more than ever, and