About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

10 Top Takeaways From Google Search On 2022

By |2022-11-07T07:13:49-08:00November 7, 2022|Blog Posts|

Google’s recent Search On 2022 event, its third annual event in this informative series, offered a rare peek into the inner workings of the world’s most popular search engine, particularly how Google is using machine learning to improve the search experience. Google described this event as “going beyond the search box to create multidimensional search

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book]

By |2022-11-01T10:29:55-07:00November 1, 2022|Resources|

Top 10 Google Organic & Google Business Profile Updates of 2022 [E-Book] Google is constantly looking for ways to improve the local search experience and add new Google Business Profile features. When rolling out, Google updates can cause significant uncertainty. Seeing large fluctuations in search views or traffic can strike fear in the hearts

10 Tips to Strengthen Your Local Pages Before Black Friday

By |2022-11-01T12:54:19-07:00November 1, 2022|Blog Posts, Local Marketing, Local SEO|

Black Friday falls on November 25 this year, and while this has traditionally been seen as the kickoff to the holiday season, experts believe seasonal shopping may already be underway. Ongoing supply chain and economic concerns, coupled with last year’s gift shipping woes, have U.S. consumers opening their wallets earlier than ever. Even in 2021,

What is brand awareness – a complete guide

By |2022-10-31T13:56:29-07:00October 31, 2022|Blog Posts, Customer Experience|

Apple versus Android; Nike versus Adidas; Pepsi versus Coca-Cola. No matter which side of the divide you fall on, you most likely stick to it (and defend it) with a commitment bordering on stubbornness. And that’s the power of brand awareness. If you’re team Nike, you won’t think twice about who to buy your next pair of trainers from; if you’re firmly in the Pepsi camp and feeling parched, you already know which

Continuous Scrolling on Google Mobile: What Does it Mean For Brands?

By |2022-10-27T09:41:59-07:00October 27, 2022|Blog Posts, Google Business Profile|

Google recently announced a major change to the mobile search experience by way of the introduction of continuous scrolling. This new functionality builds on This new functionality builds on the search engine marketshare leader's redesign of the mobile search results page, which began rolling out early in 2021. By removing the natural stopping point that

How to Choose Your Next Business Location Using Local SEO

By |2022-10-27T09:18:43-07:00October 27, 2022|Blog Posts, Local SEO|

Location, location, location. As an enterprise brand, you are well-versed in the importance of physical location for each retail store, restaurant, hotel, office, branch, or clinic. Successful businesses bring their products and services to potential customers, placing business locations strategically to maximize visibility and accessibility from both a prospective customer and supply/distribution perspective. How will

Google Ordering: A Guide for Enterprise Restaurant Brands

By |2022-10-26T08:55:37-07:00October 26, 2022|Blog Posts, Restaurants|

Google has given restaurants the ability to receive pickup and delivery orders directly from Google Maps, Search, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we

The State of Retail 2022: Key Local Search Google Business Profile Findings From H1

By |2022-10-25T13:02:05-07:00October 25, 2022|Blog Posts, Retail|

Rio SEO and Forsta recently analyzed Google Business Profile Insights across 64,000 U.S. retailer’s locations to gain a holistic understanding of the macroeconomic, health, and other external factors that may have impacted retailer’s local marketing performance the first half of 2022. Through exploring these findings, retail businesses will have more transparency into how their performance

Local Consumer Search Behavior Trends September 2022

By |2022-10-24T08:26:24-07:00October 24, 2022|Blog Posts, Local Search Data|

September brought the same seasonal local marketing trends we came to expect in a pre-pandemic world across restaurants, retailers, hospitality businesses, and other industries. These are just a few of the segments we focus on in our monthly analysis of enterprise brand local search data. In this post, we will examine the local consumer search