The People Also Ask (PAA) box is a prominent set of results in Google Search that helps searchers understand what questions others ask about any given topic. This search result type appears across a wide swath of searchers; in fact, 43% of search queries now show a PAA box. JR Oakes, senior director of technical
The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've
We’ve talked quite a bit lately about how Google is positioning itself as the transactional layer of the web. Travelers can book flights and hotels, order food, and even book appointments with service businesses such as barbershops right from the search results page. Now, retailers can add a ‘Place an Order’ link to their Google
The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the
In the absence of historic data to help guide your planning through the pandemic recovery period, how can your brand set a solid marketing strategy for 2021? It’s a question raising much debate and discussion in boardrooms across the globe. After all, 2020 has been unprecedented, to say the least, we haven’t yet experienced anything
Google’s much-anticipated Page Experience update is set to roll out in May 2021. Jeffrey Jose, Product Manager on Search at Google, explained in a recent announcement that, “The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.” The good news is that none
We talk often about local listings, your Google My Business profile, and improving search rankings at the local level. But once you’ve won the click in the SERPs and delivered a searcher to their post-click destination, what kind of experience does your brand offer? Without the right local landing page features in place, your brand
Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior. We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve
A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a