About the author

About Rio SEO

Rio SEO simplifies complex local marketing by empowering enterprise brands with solutions that engage customers throughout the search ecosystem. Our Open Local Platform powers the marketing solutions that multi-location brands need to establish a local presence and connect with customers.

4 Brands Show Us How to Help Others During the COVID-19 Pandemic

By |2020-04-15T14:05:46-07:00April 15, 2020|

“When I was a boy and I would see scary things in the news, my mother would say to me, ‘Look for the helpers. You will always find people who are helping.’” - Mr. Rogers It’s great advice in any situation, that jewel of wisdom from beloved children’s television icon Fred Rogers—and perhaps never needed

7 Key Insights for Data-Backed Local Marketing Decisions During COVID-19 Pandemic

By |2020-04-14T08:29:10-07:00April 14, 2020|

Trusting your gut, while it may pay off on occasion, leaves decision-makers open to behavioral biases and heuristics that can seriously sabotage our best efforts. Worst, we tend to be more emotionally invested in decisions based on intuitive judgment and therefore less able to recognize impending failure and to respond appropriately. Making data-backed local marketing