Join Mike & Carrie as they discuss FTC’s findings on companies that limit who can work on their equipment, how keyword stuffing in GMB has real-world implications, and bugs from BrightLocal’s Rank Flux tool and Google’s LSA Bidding SFAFU. Last Week in Local is a look back at the interesting and important articles from the
Given that the vast majority of consumers read online reviews before purchasing goods or services, third-party review sites are an important place for brands to build and maintain a strong local presence. And, when it comes to the places local customers search for the social validation of reviews, Yelp is one of the most trusted and popular.
New research from Rio SEO and published by Search Engine Journal shows dramatic effects on local search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance. Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.
“Google My Business Categories: How to Pick the Best Categories for Your GMB Listing” is a guest post by Sherry Bonelli, and is the first post in a two-blog post series on Google My Business category selection. Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to
Chances are, your enterprise brand does one thing really well — but it’s not all you do. Often, brands offer a diverse selection of products and services. And although it may be possible to mention them all on a local landing page, only one set of meta tags, schema, and block copy can optimize these
Rio SEO Publishes Original Research Revealing COVID-19’s Impact On the Local Search Landscape for Multi-Location Brands
SAN DIEGO (PRWEB) MAY 3, 2021 Rio SEO’s New Whitepaper Analyzes Google My Business Search, Views, and Conversion Trends By Vertical for 200,000+ Enterprise Brand Locations Globally Rio SEO, the leading local marketing platform provider for enterprise brands, agencies, and retailers, has published original research which details the impact of COVID-19 on the local search
With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user
With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies
The Coronavirus pandemic brought with it sweeping, wide-ranging, and impactful local marketing disruptions for all brands, with hospitality one of the hardest hit. In November, while tracking local search metrics in GMB for over 200,000 locations each month to better bring to light the impact of the pandemic, we found that hospitality brands’ metrics were