Tyler Ludwig - Director of Product and Strategy for Rio SEO

5 Local SEO Strategies to Boost Revenue in the Retail Industry

By Tyler Ludwig|2019-03-05T12:50:30-07:00March 4th, 2019|Categories: Rio SEO Blog|Tags: local listings, local marketing, local SEO analytics, local SEO strategy retail, reputation management strategy, retail reputation management|

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

Mastering the New Google My Business API: A Guide for Enterprise Brands

By Tyler Ludwig|2019-02-26T01:04:36-07:00April 15th, 2016|Categories: Rio SEO Blog|Tags: Google My Business API, mobile search, rio seo, SERPs|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API, but also manage special hours, control access at the local level, set

4 Keys for Multi-Location Businesses to Compete in Local Markets

By Tyler Ludwig|2017-12-15T11:58:37-07:00February 3rd, 2016|Categories: Rio SEO Blog|Tags: consumer research, content marketing, local listing management, local search, local seo, rio seo, search engine optimization, small markets|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. Making sure your business is present on Google, Bing and Yelp is critical, yet big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked to paid advertising to ensure

Winning Shoppers in High Intent Micro-moments Across Channels

By Tyler Ludwig|2017-12-15T11:58:37-07:00December 23rd, 2015|Categories: Rio SEO Blog|Tags: Google, local listings, local search, marketing roi, mobile, mobile searches, online and offline, open local platform, search to sale|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By Tyler Ludwig|2017-12-15T11:58:38-07:00October 6th, 2015|Categories: Rio SEO Blog|Tags: beacon, beacon marketing, beacon technology, local search, local seo, open local platform, rio seo, search engine optimization, search to sale, seo|

As search and digital marketing have evolved, increasingly aiding consumers in finding real-world products and locations, it’s become clear that a more sophisticated approach to identifying search-to-in-store-sales is needed. Consumers are more mobile-focused than ever; smartphones dominate, accounting for 60% of our digital media time. Earlier this year, we also learned that more than 50%

Local SEO Impact of Google’s Updated 3-Pack

By Tyler Ludwig|2017-12-15T11:58:38-07:00August 26th, 2015|Categories: Rio SEO Blog|Tags: 3-pack, Google, google local, local search, mobile, rio seo, SERPs|

Earlier this month, Google modified the map results to render three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the

Integrating Hyperlocal Modified Content to Deliver a More Localized User Experience

By Tyler Ludwig|2017-12-15T11:58:39-07:00May 12th, 2015|Categories: Rio SEO Blog|

Given the great commercial intent and physical proximity of local searchers, rankings in local results are a critical consideration for businesses. Yet how accurately can your brand measure rankings for locations within neighborhoods? At our recent Local Search Summit: Spring Into Local event in San Diego, I was honored to be part of a fantastic

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By Tyler Ludwig|2017-12-15T11:58:40-07:00April 22nd, 2015|Categories: Rio SEO Blog|Tags: Google, local listing management, local search, local search summit, LSS, LSS2015, ranking, relevance, rio seo, seo|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation by identifying Google’s goals in local search: to help searchers discover new places and interesting facts; to get

Expert Tips for Cracking Pigeon and Winning Local – Search Engine Watch

By Tyler Ludwig|2017-12-15T11:58:40-07:00March 4th, 2015|Categories: Rio SEO in the News|Tags: analytics, directories, Google, local search, mobile, pigeon, reviews, rio seo, rioseo, schema|

Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile. Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools.

Successful Local Search Strategy for Franchise Networks

By Tyler Ludwig|2017-12-15T11:58:40-07:00February 25th, 2015|Categories: Rio SEO Blog|Tags: franchise marketing, landing pages, local search, local seo, rio seo, rioseo|

This month, thousands of franchise business leaders and entrepreneurs came together in Las Vegas for the International Franchise Association 2015 convention. Rio SEO was there in the expo hall and had a steady stream of franchise executives and owners dropping by, many expressing that they still don't understand local search and how it works. Franchise

About Tyler Ludwig