Tyler Ludwig - Director of Product and Strategy for Rio SEO

5 Ways to Increase Search Engine Visibility for Your Seasonal Pop-Up Shop

By Tyler Ludwig|2020-02-14T13:50:58-08:00October 7, 2019|Blog Posts, Google Business Profile, Local SEO|

As consumer habits shift with seasonal changes, pop-up and specialty stores emerge in malls, town centers and other populated areas. In the summer, ice cream and beach accessory shops reign, while the fall summons a number of spooky costume and party retailers. And, of course, with winter comes holiday-themed pop-ups and kiosks featuring ornaments, wreaths and other jolly decorations. In this post you will learn how to drive visibility to seasonal pop-up shops.

5 Local SEO Retail Industry Strategies to Boost Revenue

By Tyler Ludwig|2020-08-18T12:27:33-07:00March 4, 2019|Google Business Profile, Local SEO, Retail|

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

Mastering the New Google My Business API: A Guide for Enterprise Brands

By Tyler Ludwig|2019-07-02T11:52:44-07:00April 15, 2016|Google Business Profile, Local SEO|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local

4 Keys for Multi-Location Businesses to Compete in Local Markets

By Tyler Ludwig|2019-07-02T11:52:47-07:00February 3, 2016|Local SEO|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

Winning Shoppers in High Intent Micro-moments Across Channels

By Tyler Ludwig|2019-07-02T11:52:53-07:00December 23, 2015|Business Listings, Local SEO|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By Tyler Ludwig|2019-06-11T08:24:22-07:00October 6, 2015|Marketing Analytics|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Local SEO Impact of Google’s Updated 3-Pack

By Tyler Ludwig|2019-06-11T09:34:10-07:00August 26, 2015|Google Business Profile|

Earlier this month, Google modified the map results. It renders three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the

Integrating Hyperlocal Modified Content to Deliver a More Localized User Experience

By Tyler Ludwig|2019-06-12T10:23:12-07:00May 12, 2015|Local SEO|

Rankings in local results are a critical consideration for businesses. This is especially true given the great commercial intent and physical proximity of local searchers. Yet how accurately can your brand measure rankings for locations within neighborhoods? We recently played host to Local Search Summit: Spring Into Local event in San Diego. There, I was

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By Tyler Ludwig|2019-06-12T10:33:10-07:00April 22, 2015|Business Listings|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation at Local Search Summit by identifying Google’s goals in local search: to help searchers discover new places and

Expert Tips for Cracking Pigeon and Winning Local – Search Engine Watch

By Tyler Ludwig|2017-12-15T11:58:40-08:00March 4, 2015|In the News|

Ever since Google rolled out its Pigeon algorithm for local search last year, local businesses have scrambled to keep up with ever-evolving search criteria to claim those coveted top spots on mobile. Pigeon was a game changer for local search, as the update altered local results and changed the way that the search engine interpreted location tools.

About Tyler Ludwig