About the author

About Tyler Ludwig

Tyler Ludwig is the Director of Product and Strategy for Rio SEO with expertise in local search, SEO, online marketing, and technology.

5 Ways to Increase Search Engine Visibility for Your Seasonal Pop-Up Shop

By |2019-11-18T19:52:31-08:00October 7, 2019|

As consumer habits shift with seasonal changes, pop-up and specialty stores emerge in malls, town centers and other populated areas. In the summer, ice cream and beach accessory shops reign, while the fall summons a number of spooky costume and party retailers. And, of course, with winter comes holiday-themed pop-ups and kiosks featuring ornaments, wreaths and other jolly decorations. In this post you will learn how to drive visibility to seasonal pop-up shops.

5 Local SEO Strategies to Boost Revenue in the Retail Industry

By |2019-07-02T11:32:49-08:00March 4, 2019|

In competitive local retail markets, brands must do everything in their power to be seen and located. Consumers are constantly searching for goods and services near them—often even while they’re already in retail stores, looking at products. Multi-location retailers need smart, scalable local SEO strategies to increase online visibility, convert more potential customers and ultimately boost revenue. These five local SEO strategies are critical to get right across the brand.

Mastering the New Google My Business API: A Guide for Enterprise Brands

By |2019-07-02T11:52:44-08:00April 15, 2016|

In mid-December, Google launched its new Google My Business API, allowing brands and developers alike to automate the management of their business listings without the need for bulk files and tedious spreadsheets. Now, local marketers can create and edit locations via the API. But they can also manage special hours, control access at the local

4 Keys for Multi-Location Businesses to Compete in Local Markets

By |2019-07-02T11:52:47-08:00February 3, 2016|

Over the past couple of years, local search marketing has become a necessity for every business, big or small. To compete in local markets, you must make sure your business is present on Google, Bing and Yelp. However, big brands have struggled to make their marketing dollars produce the maximum benefit. Traditionally, brands have looked

Winning Shoppers in High Intent Micro-moments Across Channels

By |2019-07-02T11:52:53-08:00December 23, 2015|

Smartphones have become ubiquitous in the shopping process, from discovery to comparison-shopping to actually completing transactions. The trend to mobile has dramatically and permanently changed the way shoppers look for local business information. People are increasingly searching for local business data while they’re on the go and even while in-store considering a purchase. In fact,

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-08:00October 6, 2015|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Local SEO Impact of Google’s Updated 3-Pack

By |2019-06-11T09:34:10-08:00August 26, 2015|

Earlier this month, Google modified the map results. It renders three local business results rather than the seven that have graced desktop local search for the past several years. The ‘map pack’ terminology used by the search community has been degraded to ‘stack pack,’ ‘snack pack’ for restaurants or for those more upset at the

Integrating Hyperlocal Modified Content to Deliver a More Localized User Experience

By |2019-06-12T10:23:12-08:00May 12, 2015|

Rankings in local results are a critical consideration for businesses. This is especially true given the great commercial intent and physical proximity of local searchers. Yet how accurately can your brand measure rankings for locations within neighborhoods? We recently played host to Local Search Summit: Spring Into Local event in San Diego. There, I was

Going Local with Google at Rio SEO’s Local Search Summit 2015 – #LSS2015

By |2019-06-12T10:33:10-08:00April 22, 2015|

Last week in sunny San Diego, Community Manager for Google My Business Jade Wang opened Rio SEO’s Local Search Summit conference with an information-packed keynote for local and multi-location marketers. Wang launched her Going Local with Google presentation at Local Search Summit by identifying Google’s goals in local search: to help searchers discover new places and