The number of mobile-phone search users has grown by more than 50 million over the past five years. Whatever conclusions you may draw from this, one thing is for certain: instant information is no longer a luxury, it’s an expectation. We can also gather that customers are on their phones now more than ever, and this trend shows no signs of slowing down.
For savvy local businesses, optimizing your GMB listings for mobile searches can be a competitive advantage that makes you stand out from your competitors. With 1 out of every 3 mobile searches related to location—and half of these resulting in-store visits—there’s great incentive to optimize search marketing for busy, on-the-go consumers.
Quite simply, understanding how mobile devices are influencing search and purchase behavior is fundamental for any location-based brand in today’s era of advanced technology and enhanced customer expectations. The following mobile local search statistics demonstrate the frequency with which these customers turn to their smartphones as part of their local retail routines.
Mobile devices are clearly impacting every phase of the buyer journey, from the initial search to the eventual sale, as evidenced by the above mobile local search statistics. What’s more, that impact is growing considerably with each passing year. Local marketers who factor mobile search into their SEO strategies give themselves an edge among consumers increasingly relying on smartphones as part of their shopping experience.
Modern retail is mobile. Make sure you’re easy to find.
For more information on how you can optimize for mobile, watch our on-demand webinar, Optimizing Mobile SEO for Enterprise Businesses.