As consumers aim more of their online searches towards nearby goods and services, multi-location brands must find a way to compete at the local level. Without the right integrated, comprehensive solutions, your enterprise faces an uphill battle in efforts to reach local audiences. Rio SEO was able to help a multi-location health and wellness supplement chain, Vitamin Shoppe, compete at scale on the local level.
The local search solution Rio crafted for Vitamin Shoppe combined the forces of Rio’s Local Pages, Local Listings, Local Reporting and Local Management services. Each of these arms of Rio’s platform gave Vitamin Shoppe an advantage in different key areas of local SEO.
Rio’s Local Listings solution helped the enterprise improve its citation and data accuracy for each location. Vitamin Shoppe also boosted its brand visibility via Rio’s Local Pages, which made its pages more responsive and user-friendly. And with the aid of Rio’s Local Reporting and Local Manager solutions, the multi-location brand had access to all the information it needed to maintain each location’s online presence from a single dashboard.
Ultimately, Rio’s local solutions helped Vitamin Shoppe significantly increase its organic search rankings and local pack visibility. The enterprise saw a 116% increase in non-branded organic search results and a 99.6% local Google citation accuracy rating. These figures led to real results, as Vitamin Shoppe saw a 36.8% increase in revenue (YOY).
There is much more to learn about this local marketing strategy and how it helped Vitamin Shoppe capture more of the local market share. For the full story, complete with further details and hard numbers, download the case study, “Wellness Brand Supplements Quality Product & Service with Local Search Technology to Drive New Revenue” from Rio SEO.