In our latest infographic, we examine how Binary Fountain and Rio SEO partnered up to give Tidewater Physicians MultiSpeciality Group a listings and review management makeover. 

Through Rio SEO’s efforts, we helped TPMG implement new strategies and make operational improvements based on the new initiatives. Here are some of the biggest takeaways from the infographic.

The conversation with customers now begins online—optimizing your website and listings helps to facilitate this conversation

Before getting started with a listings and review management strategy, it’s important to highlight the magnitude of online reviews and how it relates to the consumer journey.

In a study done by Forbes, 90% of respondents said positive online comments influence whether or not they decide to engage with a brand or service

In a study by Bright Local, only 40% of respondents said they were influenced by negative reviews.

This is an important distinction between the weight positive reviews hold in the eyes on the consumer compared to negative reviews.

As a business begins considering a reputation management strategy, it also tells us that negative reviews are not the end of the world. Potential customers are reading these with the understanding that negative experiences are bound to happen and users are more vocal about those compared to mediocre or even positive experiences.

Customer reviews are an unfiltered look into the health of your business operations—utilize reviews for change and growth. 

By getting the full organization committed to change and improvement, they began seeing fantastic results. Here are a few examples:

  • Insights from reviews and customer analytics led to new marketing campaigns for targeted audience demographics
  • Increase in GMB listing’s engagement and a decrease in inaccurate listings
  • Customers reported more engagement with specialists
  • Customer feedback influenced hiring decisions and bonuses

 

Interested in learning more? Download the full case study here: