We talk often about local listings, your Google My Business profile, and improving search rankings at the local level. But once you’ve won the click in the SERPs and delivered a searcher to their post-click destination, what kind of experience does your brand offer? Without the right local landing page features in place, your brand
Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior. We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve
The holidays look a little different this year, gatherings are shifting to virtual get-togethers and a toast to a new year will likely take place in the comfort of our homes. Yet, as we all cheer to a new year full of possibility, hope, and health, Rio SEO couldn’t end the year without announcing some
A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a
Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and
Local search results are the new storefront, especially now that many shoppers have transitioned from street-level window shopping to online browsing due to the Coronavirus pandemic. If you're not appearing during consumers' time of need, your brand must implement quick fixes for local SEO to show up when and where you're needed. Even before COVID,
Google has given restaurants the ability to receive pickup and delivery orders directly from Google Search, Maps, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we
This This is a guest post contributed by PRmention, a digital PR Agency. Whether you are trying to sell a product, increase brand awareness, or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages (SERPs) and bring more organic traffic
Retailers have felt the lingering effects of COVID-19 for months as sales began to slip and consumers began to save. Concerns of a slow 2020 holiday season are top of mind as we close out a tumultuous year. The question top of every marketer's mind seems to be how can we have a successful 2020