Blog Posts

Local Search Consumer Behavior Trends By Industry January 2021 Update

By |2021-02-23T09:36:20-08:00February 23, 2021|Blog Posts, Local Marketing|

Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this

How Google is Helping Healthcare Brands Boost Visibility for Vaccine Availability

By |2021-02-22T05:33:17-08:00February 22, 2021|Blog Posts, Google My Business|

The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is

Guide to Local Curbside Pickup Marketing for Enterprise Brands

By |2021-02-17T13:20:17-08:00February 16, 2021|Blog Posts, Local Marketing|

If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines.  Curbside pickup, in particular, became an attractive option

2021 Local Marketing Predictions and What’s to Come

By |2021-02-15T08:58:57-08:00February 15, 2021|Blog Posts, Local Marketing|

Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates have been coming out fast and furious as Google has kept pace with rapidly changing local consumer and searcher needs and behavior. Check

Rio Release Notes (February 2021): Enhanced Local Reporting User Experience

By |2021-02-08T13:07:28-08:00February 8, 2021|Blog Posts, Product Updates|

Having accurate insight into your individual locations and in aggregate is crucial for growing your brand. With the ability to discern your strengths and weaknesses, your business can better identify areas for improvement, have the transparency to see where you’re excelling and establish benchmarks for underperforming locations. However, if you don’t have a robust reporting

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

By |2021-01-27T07:12:38-08:00January 27, 2021|Blog Posts, Local Marketing|

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their

GMB API 4.8 Update: The Impact on Hospitality & Healthcare Brands

By |2021-01-25T06:43:07-08:00January 25, 2021|Blog Posts, Google My Business|

Google launched version 4.8 of its Google My Business (GMB) API in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands?

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In

Local Search Consumer Behavior Trends By Industry December 2020 Update

By |2021-01-19T08:48:21-08:00January 19, 2021|Blog Posts, Local Marketing|

Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss