How to Update Your GMB Listing When You Move, Buy or Sell a Business

By |2019-05-24T09:43:32-07:00May 23rd, 2019|Categories: Rio SEO Blog|Tags: , , , , , , |

When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.

From SERPs to Sales: How Reviews Impact Your Performance

By |2019-05-08T15:01:08-07:00April 30th, 2019|Categories: Rio SEO Blog|Tags: , , , |

Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.

Local Reviews Insights to Improve Your Strategy at Scale [Webinar]

By |2019-05-24T12:24:00-07:00April 30th, 2019|Categories: Rio SEO Blog|Tags: , , |

Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.

How to Optimize for the Google Local 3-Pack

By |2019-04-18T13:27:00-07:00April 18th, 2019|Categories: Rio SEO Blog|Tags: , , , |

Google’s Local 3-Pack is an incredibly valuable piece of real estate for local businesses, especially in competitive local markets. Learn what Google is looking for in local listings worthy of the 3-pack right now, which ranking factors impact Local Pack listings most, and how you can help all of your locations improve their local visibility.

Measuring the ROI of Google Posts for Enterprise Brands: An Analysis of Over 5000 Google Posts

By |2019-05-24T09:19:58-07:00April 11th, 2019|Categories: Ebooks, White papers, POVs, POV, Rio SEO Blog|

How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.