Blog Posts

Key Holiday Marketing Insights to Consider for 2022

By |2022-08-12T07:25:59-07:00August 12, 2022|Blog Posts, Local Marketing|

The last few years have been nothing short of tumultuous for retailer brands. Unexpected closures, confusion around health safety best practices, and a sweeping shift to ecommerce all presented new hurdles. Now that the holiday season is approaching, marketers are wondering, what will holiday shopping look like this season? This year, retailers are set to

Google Business Profile Messaging Feature Can Now Automate FAQs Responses

By |2022-08-08T06:35:05-07:00August 8, 2022|Blog Posts, Google Business Profile|

There’s a new automated Google Business Profile Messaging response feature, and it’s great news for enterprise brands. Now, you can create up to 10 frequently asked questions (FAQs) with standard responses automatically sent to Google Maps and Google Search users who ask specific questions via your business listings. These FAQs can vary for each of

6 Key Takeaways From LocalU Advanced Denver

By |2022-08-08T11:12:15-07:00August 4, 2022|Blog Posts|

LocalU Advanced Denver kicked off last week in Denver at The Curtis Hotel in downtown Denver and brought together some of the brightest minds in local search and SEO. In this one-day advanced training, session topics included a comprehensive range of topics, from an in-depth exploration of Google Discover to hottest opportunities currently for content

Debunking the Top 16 Common SEO Myths Once and For All

By |2022-07-25T09:49:41-07:00July 25, 2022|Blog Posts, Local Marketing|

Search engine optimization (SEO) myths are persistent and are too often believable. Once a myth is born, it spreads like wildfire and can cause destruction across an entire site, leading to a lower organic ranking and worse, lost sales. These common SEO myths are further perpetuated by Google's ongoing search ranking algorithm updates. This begs

A Digital Marketer’s Guide To Google Image Carousels

By |2022-07-22T07:46:21-07:00July 22, 2022|Blog Posts, Local SEO|

Have you seen a sudden influx of carousels across many social media platforms? Image carousels are a 4-5 slideshow of impactful content, with some images and videos peppered in, helping businesses communicate to their buyers in an effective visual format. A study of over 22 million Instagram carousel posts showed that posts with carousels were

Online Reputation Management for Regulated Industries 101

By |2022-07-19T15:49:05-07:00July 20, 2022|Blog Posts, Reputation Management|

In sensitive or highly regulated industries, such as legal, healthcare, or finance, it can be challenging to create the right strategy to manage your online reputation – especially when it comes to local reviews. How do you ensure you're adhering to your brand's guidelines? And, what are the best practices for online reputation management for

Local Consumer Search Behavior Trends June 2022

By |2022-07-19T08:24:59-07:00July 19, 2022|Blog Posts, Local Search Data|

Each month, we anonymize and analyze Google Business Profile (GBP) insights from over 170,000 enterprise brand locations using Rio SEO’s solutions for local marketing needs. These aggregate insights can give important context to the consumer behavior trends you see and experience across your own locations. In this post, we will identify and share key local

Google Joins Yelp in Inclusivity Efforts with LGBTQ-Owned Attribute For Local Businesses

By |2022-07-06T13:01:30-07:00July 6, 2022|Blog Posts, Google Business Profile|

When potential customers are using Google Search and Maps to find businesses nearby, they'll now see a new attribute in business profiles of inclusive businesses owned by LGTBQ+ entrepreneurs. Google has taken another step towards inclusivity with a new Google Business Profile feature that allows business owners from the LGBTQ community to distinguish their business

Business Directory Reviews 101: Everything You Need to Know and Top Review Directories

By |2022-06-28T11:06:22-07:00June 28, 2022|Blog Posts, Reputation Management|

You've no doubt heard of business directories in your local SEO planning and strategy. But just how important are they, and what do you need to know about directories to maximize their value as part of your marketing plan? And, how do business directory reviews impact your online reputation? In this article, we take a