Blog Posts

Local Consumer Search Behavior Trends By Industry October 2020 Update

By |2020-11-30T08:45:48-08:00November 30, 2020|Blog Posts, Local Marketing|

Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior.  We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

By |2020-11-23T12:29:09-08:00November 23, 2020|Blog Posts, Google My Business|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a

Local Ranking Factors Breakdown: What you Need to Know to Jumpstart Your 2021 Planning

By |2020-11-23T12:13:47-08:00November 20, 2020|Blog Posts, Local Marketing|

Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and

10 Quick Fixes for Local SEO for Enterprise Brands

By |2020-11-16T08:12:48-08:00November 16, 2020|Blog Posts, Local SEO|

Local search results are the new storefront, especially now that many shoppers have transitioned from street-level window shopping to online browsing due to the Coronavirus pandemic. If you're not appearing during consumers' time of need, your brand must implement quick fixes for local SEO to show up when and where you're needed. Even before COVID,

Google Ordering: A Guide for Enterprise Restaurant Brands

By |2020-11-12T14:04:39-08:00November 12, 2020|Blog Posts, Restaurants|

Google has given restaurants the ability to receive pickup and delivery orders directly from Google Search, Maps, and the Assistant. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. In this post, we’ll explore how this program works, answer the questions we

5 SEO Trends You Can’t Ignore in 2021

By |2020-11-06T05:21:33-08:00November 6, 2020|Blog Posts, Local SEO|

This This is a guest post contributed by PRmention, a digital PR Agency. Whether you are trying to sell a product, increase brand awareness, or garner more leads, SEO is a crucial component in any marketing strategy. It will increase your site’s visibility in the Search Engine Results Pages (SERPs) and bring more organic traffic