Blog Posts

Fighting Google My Business Spam Listings: Top Q&A

By |2021-05-18T07:01:27-07:00May 18, 2021|Blog Posts, Google My Business|

It might be hard to believe, but Google My Business (GMB) spam listings have been affecting search rankings for well over a decade. While some business owners make a few honest mistakes on their GMB profiles, many unscrupulous individuals and marketers are inventing completely fake businesses or editing legitimate business listings as a way to

Local Search Discussion: COVID-19’s Impact On Consumer Behavior

By |2021-05-14T10:27:50-07:00May 14, 2021|Blog Posts|

Over the past year, we’ve seen first-hand from our own client data the dramatic and long-lasting effects of the COVID-19 pandemic. Many of these changes are due to drastic shifts in consumer behavior and consumer needs evolving beyond shopping at traditional brick-and-mortar locations.  To more narrowly define the true impact of the pandemic on the

Best Practices for Selecting Your Google My Business Category for Your Business Type [Guest Post]

By |2021-05-12T11:05:12-07:00May 12, 2021|Blog Posts, Google My Business|

“Best Practices for Selecting Your Google My Business Category for Your Business Type” is a guest post by Sherry Bonelli, and is the second post in a two-blog post series on Google My Business category selection. You may view the first blog post in this series here. This post is a continuation of a previous

Rio Release Notes (May 2021): New GMB and User Interface Improvements

By |2021-05-11T06:04:28-07:00May 11, 2021|Blog Posts, Product Updates|

It’s been a busy year for local marketers, as consumers become more comfortable with in-person shopping and industries across the board begin to see a recovery across all their local metrics. As consumer needs continue to shift given the ongoing COVID-19 pandemic and subsequent vaccine rollout, so too does search technology and user interface improvements. 

Google My Business Categories: How to Pick the Best Categories for Your GMB Listing [Guest Post]

By |2021-05-12T11:11:03-07:00May 6, 2021|Blog Posts, Google My Business|

“Google My Business Categories: How to Pick the Best Categories for Your GMB Listing” is a guest post by Sherry Bonelli, and is the first post in a two-blog post series on Google My Business category selection. Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to

Reopening Local Businesses: A Checklist for Multi-Location Brands

By |2021-04-22T14:14:34-07:00April 22, 2021|Blog Posts, Local Marketing|

With many states currently in the process of reopening for business as vaccines roll out to combat the COVID-19 pandemic, local businesses are likely to encounter unprecedented new challenges. The road to our new normal is looking to be an uncertain one, with businesses temporarily closing and reopening as local conditions require. Specific reopening strategies

The Latest Google My Business Updates Hotel Brands Can’t Miss

By |2021-04-20T07:35:28-07:00April 20, 2021|Blog Posts, Hospitality|

The Coronavirus pandemic brought with it sweeping, wide-ranging, and impactful local marketing disruptions for all brands, with hospitality one of the hardest hit. In November, while tracking local search metrics in GMB for over 200,000 locations each month to better bring to light the impact of the pandemic, we found that hospitality brands’ metrics were

Local Consumer Search Behavior Trends March 2021 Update

By |2021-04-15T13:39:22-07:00April 15, 2021|Blog Posts, Local Search Data|

This month, our analysis of local search trends across over 200,000 U.S. business locations’ Google My Business accounts shows marked increases in search interest in every vertical over February. While there is certainly some seasonality at play, the larger trends of vaccination rollout and economic recovery are driving the strong results you’ll see below. In