If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to
You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO). Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In
Google has confirmed that its most recent core update began rolling out July 1. These core updates typically take two weeks to complete, and during that time, some sites may see fluctuations in their Search Engine Results Pages (SERPs) rankings. What does this mean for enterprise organizations? In this article, you’ll learn about core updates,
This past year, SEO and digital marketing circles have been buzzing with news and speculation about the impending launch of Google’s Core Web Vitals. But just a few short years ago, Accelerated Mobile Pages (now known simply as AMP) were all the rage. Each of these initiatives can dramatically improve page speed, which has some
Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination more seamlessly. Not to be outdone by their competitor, Apple Maps similarly made an equally impactful announcement regarding new updates coming to iOS 15. The
COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward. Rio SEO has been tracking changes in local search
As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find
Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,
Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and