Blog Posts

Benefits of Facebook Local Marketing: Go-To-Guide

By |2022-05-25T06:11:15-07:00May 25, 2022|Blog Posts, Local Marketing|

When we think of local search, we often think about Google. However, a local search may extend to a social media platform as well. Facebook is not only a social media network but also an essential platform for local business discoverability and reaching your target audience online. Each of your brand locations' Facebook Business Page

Local Consumer Search Behavior Trends April 2022

By |2022-05-24T06:48:20-07:00May 23, 2022|Blog Posts, Local Search Data|

How does your local search performance stack up against other brands like yours? Each month, we analyze aggregate Google Business Profile (GBP)  insights from over 170,000 enterprise brand locations that use Rio SEO’s solutions for their local marketing needs. How these metrics trend offers a unique look into how local consumer behavior is impacting search

Solving The Mystery Behind Measuring Local Marketing Success

By |2022-05-23T05:42:40-07:00May 23, 2022|Blog Posts, Marketing Analytics|

Who else wants to know the mystery behind measuring local marketing success? Measuring the success of your local marketing campaign performance can be a difficult task even for the most seasoned of marketers. Measurement becomes increasingly burdensome when tasked with providing tangibile proof of performance at scale. Traditional marketing metrics--such as leads, conversions, and searches--

What Everyone Must Know About Local SEO Solutions

By |2022-05-19T08:37:03-07:00May 19, 2022|Blog Posts, Local SEO|

Local search is an essential marketing channel for businesses of all sizes. Enterprise brands, in particular, face unique challenges in managing an online presence and business listing across many physical locations or service areas. This often raises the concern of how to get in front of a target potential customer in search and Google Maps

Do Unconfirmed Google Algorithm Updates Really Matter?

By |2022-05-19T07:00:47-07:00May 17, 2022|Blog Posts, Local SEO|

If you've suddenly lost traffic to key web pages and can’t find a reason for it, you may need to consider whether your website has been impacted by unconfirmed Google algorithm updates. Google updates its algorithms constantly and most of the time, these happen quietly without any official confirmation by the search engine. While many

The Effect of Duplicate Content on SEO for Multi-Location Brands

By |2022-05-02T10:42:12-07:00May 2, 2022|Blog Posts|

We know that Google and other search engines want to show searchers reputable, relevant, and up-to-date content to help meet their needs. You've no doubt heard of the importance of uniqueness and originality in that piece of content, too. And yet duplicate content occurs in a number of different ways, not all of them malicious

Local Consumer Search Behavior Trends March 2022

By |2022-04-19T17:16:26-07:00April 19, 2022|Blog Posts, Local Search Data|

March brought with it a nice bounce-back across almost every vertical and metrics we track in our monthly analysis of aggregate Google Business Profile Insights for over 177,000 enterprise brand locations. The downward trend we observed in January and February has begun to reverse, an indicator we may finally be seeing the impacts of the

2022 Multi-Family Residential Local Consumer Search Behavior Breakdown

By |2022-04-19T05:45:12-07:00April 19, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in multi-family residential local consumer search behavior over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to