When looking for local goods and services, consumers want to experience as little friction as possible. Utilizing Google My Business (GMB) to manage your listings helps streamline this process, bringing more eyeballs and foot traffic to your location. Fortunately, updating your listings is straightforward with GMB. To help get you started, here are the steps you should take if you are moving, buying or selling.
With so many locations across different regions, how can larger franchises compete at the local level? Check out our latest blog for tips on how enterprise brands can increase their local presence.
National holidays provide major opportunities for businesses across multiple industries to increase sales and foot traffic. Here are some of the best ways to increase your local search traffic to bring more people into your restaurant this Mother’s Day.
Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.
Consumers want to see reviews prior to making a purchase—in fact, 72% will not take action until they’ve read what others think about their dealings with your business. Reviews are critically important even before a searcher has a chance to read them through. In this webinar recap, you'll learn five impactful insights your brand can utilize for a smarter, more effective reviews strategy.
Considering how ubiquitous and useful voice assistants have become, there is no denying that brands should focus on voice optimization. However, this focus might not be as big of a shift as some early analysts predicted. Check out our blog post to learn how your brand can utilize a voice optimization strategy.
Google’s Local 3-Pack is an incredibly valuable piece of real estate for local businesses, especially in competitive local markets. Learn what Google is looking for in local listings worthy of the 3-pack right now, which ranking factors impact Local Pack listings most, and how you can help all of your locations improve their local visibility.
How useful are Google Posts in boosting online brand promotion? To test the effectiveness of Google Posts, Rio SEO’s team created a study to track, identify, and analyze the benefits of this feature in the final quarter of 2018. The scope of the study included the analysis of 5000 Google Posts created for multi-location brands within various industries. Specific benchmarks were measured, such as website actions, total views, direct searches, phone call actions, and more.
Online reviews help businesses receive more in-store customers by building consumer trust, increasing engagement and enhancing SEO rankings. But all of these benefits largely depend upon a company’s ability and willingness to read and respond to these reviews. Check out why reputation management services should be a part of every local online marketing strategy.
Searches on mobile now account for almost half the world’s web traffic. Optimizing your brand’s local sites for mobile is just the beginning—how do you ensure that your local listings appear in the moments that matter, when local consumers are actively searching for products and services like yours?