Blog Posts

Local Link Building 101: Best Practices and Strategies for Success

By |2022-01-13T13:56:06-08:00January 12, 2022|Blog Posts|

Google My Business (now known as Google Business Profile) and other online business listings are essential aspects of your local SEO strategy – but they're not the only game in town. Although the MapPack results are prominent when Google perceives local intent behind the query (especially on mobile), you can't ignore those traditional ten blue

Top 2022 Marketing Conferences to Attend: Live and Virtual Events

By |2022-01-11T08:07:51-08:00January 11, 2022|Blog Posts, Local Marketing|

Slowly but surely, marketing conferences are returning to normal. There is an excellent mix of in-person, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule. First, you need to consider what you’re looking for in a

Rio SEO’s Top 5 Local Marketing Platform Feature Enhancements in 2021

By |2022-01-04T16:10:59-08:00January 4, 2022|Blog Posts, Product Updates|

Each year, an abundance of changes take place in the local search landscape. In fact, during a recent webinar we hosted, Google Business Profile Expert Stefan Somborac noted more changes have taken place with Google specifically in the past two years than the previous five years before the pandemic. We anticipate these quick and abundant

Google’s November 2021 Local Search Update: What Does it Mean for Enterprise Brands?

By |2021-12-21T12:47:20-08:00December 21, 2021|Blog Posts, Local Marketing|

On December 16, 2021, Google officially announced that its November 2021 Local Search Update had concluded. This update “involved a rebalancing of various factors we consider in generating local search results,” Google said and ran from November 30 through December 8. Our November 2021 local search update has concluded. It began Nov 30 and ran through

Local Consumer Search Behavior Trends in November 2021

By |2021-12-17T08:13:28-08:00December 17, 2021|Blog Posts, Local Search Data|

Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer

5 Local Marketing Predictions for 2022

By |2021-12-14T09:08:42-08:00December 14, 2021|Blog Posts, Local Marketing|

As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify

2021 Local Search Ranking Factors: A Guide for Brands in 2022

By |2021-12-13T08:06:01-08:00December 13, 2021|Blog Posts|

When it comes to local search, consumers tend to be highly motivated – and they prefer to take their search needs to Google. In fact, 83% of local consumers use Google to find information about nearby businesses, and 90% of those make a purchase within one week of their initial search. Being present and appearing