Google My Business (now known as Google Business Profile) and other online business listings are essential aspects of your local SEO strategy – but they're not the only game in town. Although the MapPack results are prominent when Google perceives local intent behind the query (especially on mobile), you can't ignore those traditional ten blue
Slowly but surely, marketing conferences are returning to normal. There is an excellent mix of in-person, virtual events, and even hybrid conferences to take advantage of this year. But, let’s discuss some important factors before you set your 2022 marketing conferences and networking schedule. First, you need to consider what you’re looking for in a
Each year, an abundance of changes take place in the local search landscape. In fact, during a recent webinar we hosted, Google Business Profile Expert Stefan Somborac noted more changes have taken place with Google specifically in the past two years than the previous five years before the pandemic. We anticipate these quick and abundant
On December 16, 2021, Google officially announced that its November 2021 Local Search Update had concluded. This update “involved a rebalancing of various factors we consider in generating local search results,” Google said and ran from November 30 through December 8. Our November 2021 local search update has concluded. It began Nov 30 and ran through
Google has launched a new tool that helps people find food support in their local community. It’s a cause that has long been close to the search giant’s heart – so much so that in his 2013 Google I/O keynote, co-founder Larry Page said, “You know, people are starving in the world not because we
Google Business Profiles (GBP) metrics are a key set of performance insights that, when combined with the context of industry trends as a whole, are made far more valuable for enterprise brands. That’s why each month, we compile and analyze aggregate GBP performance data from over 200,000 U.S. business locations and share these local consumer
Google makes hundreds of updates and adjustments to its search ranking algorithms each year, and most of these often go unnoticed. Core updates, however, tend to produce widely felt effects and as a result, Google typically confirms when these are rolling out. Such was the case for the recent November core update. Google has long
As a marketer, you’re likely already well into planning your 2022 marketing strategy. From drastic shifts in consumer behavior to technology advancing, it’s safe to assume your 2021 strategy will look much different for the new year to come. Taking current trends into consideration, our experts’ local marketing predictions for 2022 can help you solidify
When it comes to local search, consumers tend to be highly motivated – and they prefer to take their search needs to Google. In fact, 83% of local consumers use Google to find information about nearby businesses, and 90% of those make a purchase within one week of their initial search. Being present and appearing