Each month, we evaluate the local search performance of 200,000+ business locations to bring you new consumer search behavior insights. As the Coronavirus pandemic and associated social distancing and public health measures across the United States continue to impact local businesses, these benchmarks help brands understand how locations are affected in different industries. In this
The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is
If you found your brand in sudden need of low-contact order fulfillment methods with the onset of COVID-19, you’re not alone. Restaurants, retailers, and other local businesses were left scrambling to establish new ways of doing business as consumers were forced out of shops, workplaces, and routines. Curbside pickup, in particular, became an attractive option
Staying at the leading edge of the local search landscape means making sure your brand is positioned to take advantage of new features and functionalities as they become available. Lately, the updates have been coming out fast and furious as Google has kept pace with rapidly changing local consumer and searcher needs and behavior. Check
We’ve had several reports that older Google My Business (GMB) Posts have been displaying for clients in recent months. These have been coming up for a while—at least since the beginning of 2020—and unless you delete existing Posts, there is a chance that they could be triggered and reappear in Search on your listing at
Having accurate insight into your individual locations and in aggregate is crucial for growing your brand. With the ability to discern your strengths and weaknesses, your business can better identify areas for improvement, have the transparency to see where you’re excelling and establish benchmarks for underperforming locations. However, if you don’t have a robust reporting
Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their
Google launched version 4.8 of its Google My Business (GMB) API in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands?
One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods. Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In
Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss