Blog Posts

Local Consumer Search Behavior Trends September 2021

By |2021-10-21T06:51:59-07:00October 21, 2021|Blog Posts, Local Search Data|

How search volume and conversion actions are trending can help give your own Google My Business (GMB) performance statistics much-needed context. It can also guide your future local marketing efforts. Throughout the pandemic, local businesses have been impacted in myriad ways by public health regulations, COVID-19 outbreaks, and constant shifts in consumer behavior. Search behavior trends

Nested Search Results: Why Google Search Results Are Displaying Indented URLs

By |2021-10-12T10:48:29-07:00October 12, 2021|Blog Posts, Local SEO|

Google is constantly testing new search features and results formats to improve the searcher experience, much in the same way that marketers are constantly testing and adjusting content to rank higher in Google’s search results. One of Google’s search results page (SERP) tweaks, specifically nested search results, caught the attention of the SEO community.  One

Latino-Owned Attribute Added to Google My Business

By |2021-10-06T12:06:26-07:00October 6, 2021|Blog Posts, Google My Business|

Each autumn, Hispanic Heritage Month celebrates Hispanic Americans who’ve inspired others to achieve success. This year, Google took extra steps to support the Latino community with free tools, skills training, and hands-on coaching, as well as the launch of a Latino-owned attribute on Google My Business (GMB). The assistance comes at a crucial time for

2021 Consumer Behavior Study: How COVID-19 Shaped Search Discovery, Buying Intent, and Reputation

By |2021-09-23T10:13:58-07:00September 23, 2021|Blog Posts, Local Marketing|

Rio SEO’s 2021 Consumer Behavior Study examined how customer shopping behavior is evolving and aligning with the current climate. Shifts in both in-person and online behavior were noticeable across every vertical, and are proving to be long-lasting as the pandemic continues to disrupt nearly every aspect of our lives. To effectively measure the impact of

Google Title Tags Update: What Enterprise Marketers Need to Know

By |2021-09-09T07:46:04-07:00September 9, 2021|Blog Posts, Local Marketing|

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a