What Google’s Elimination of Cookies Means for Enterprise Local Marketers

By |2020-02-18T09:40:38-08:00February 18, 2020|

Google’s recent announcement that it plans to phase out third-party cookies from Chrome in the next two years has advertisers and marketers abuzz with speculation. Google is developing a ‘Privacy Sandbox’ to replace third-party cookies and has promised that advertisers will still be able to target ads to consumers. With the upcoming elimination of cookies,

INFOGRAPHIC: 10 Compelling Insights That Prove the Opportunities Zero-Click Searches Present

By |2020-02-13T13:18:58-08:00February 13, 2020|

Do you ever check store hours, pull up a recipe, or look at a restaurant's menu—all without leaving Google? If this is the case, you’re already familiar with zero-click searches. Zero-click searches are now more prevalent than ever and have grabbed the attention of local marketers worldwide. Google’s continual efforts to enhance the search experience

Google My Business Suspension Issues for Enterprise Brands

By |2020-02-11T10:51:26-08:00February 11, 2020|

Imagine logging in to make a quick edit to the store hours of one of your locations, only to learn that you are unable to access the listing. Scrambling from account to account in your brand’s Google My Business (GMB) listings, you realize that several locations are affected. Your enterprise brand is, unfortunately, experiencing Google

European Wax Center’s Customized Reporting Solution Smooths Local Franchisee Challenges

By |2020-02-10T10:11:00-08:00February 10, 2020|

Even the most recognizable, reputable organizations encounter challenges when it comes to local search marketing. Such was the case for leading beauty franchise, European Wax Center, a company dedicated to helping both men and women look and feel the most confident versions of themselves through expert waxing services. A company known for stripping away people’s

4 Industries Where Reviews Have the Biggest Impact on Revenue

By |2020-02-06T12:48:12-08:00February 6, 2020|

Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small

Webinar Recap: The Rise of Zero-Click Search

By |2020-02-03T10:20:10-08:00February 3, 2020|

It’s unavoidable--the phenomenon known as zero-click searches has come and conquered the SERPs, and they’re not going away anytime soon. Now that the rise of zero-click search is evident, how do multi-location businesses adjust their local SEO strategy to win in this emerging zero-click world? We recently hosted an expert panel webinar, featuring special guests

Streamlining Local Data Governance for Multi-Location Brands

By |2020-01-28T15:17:48-08:00January 28, 2020|

Marketers know the importance of engaging franchise owners and local managers— giving local stakeholders the ability to author and control location data. Still, it’s easier said than done. Brands need to maintain the integrity of location information across the organization, whether that means hundreds of locations across the U.S or thousands worldwide. Thus surfaces the

GMB Bulk Verification for Enterprise & Multi-Location Brands

By |2020-01-22T12:43:36-08:00January 22, 2020|

Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world

6 Compelling Insights that Prove the Power of Local Search

By |2020-01-16T11:25:13-08:00January 16, 2020|

As searching for information becomes more accessible both on the web and with smartphones, local customers are now more empowered than ever. With local searches on the rise, mobile users can now find nearly everything they need quickly, and the closest place to get it. In fact, according to statistics recently published by Google, 2019