Blog Posts

Post-Pandemic Local Search Insights: Searches Up 155%, Clicks to Site Up 52%

By |2021-07-26T09:34:37-07:00July 26, 2021|Blog Posts, Local Search Data|

If you’ve noticed that clicks to your website — an important Google My Business conversion metric — are dropping, you’re not alone. This can seem particularly alarming for brands that have transitioned to e-commerce over the course of the pandemic, as lost clicks to site could result in reduced online sales. However, it’s important to

Is More Content Better for Enterprise SEO? Does Longer Content Perform Better?

By |2021-07-19T10:49:33-07:00July 19, 2021|Blog Posts, Local SEO|

You’ve probably heard a lot of conflicting information about your content strategy and how it supports search engine optimization (SEO).  Many brands are asking themselves the same questions: How long should each piece of content be? Does Google prefer more or fewer web pages per site? How often should we be publishing new content? In

Apple Maps iOS 15 Updates: What Multi-Location Brands Can Expect

By |2021-06-29T09:04:41-07:00June 29, 2021|Blog Posts, Local Marketing|

Recently, Google announced a bevy of new features and enhancements coming soon to Google Maps. These updates intend to improve the user experience, enabling users to find their desired destination more seamlessly.  Not to be outdone by their competitor, Apple Maps similarly made an equally impactful announcement regarding new updates coming to iOS 15. The

Post-Vaccine Local Consumer Behavior Trends and Tips for Brands

By |2021-06-23T08:24:15-07:00June 23, 2021|Blog Posts|

COVID-19 changed every facet of life for millions globally and disrupted local search trends for the majority of the past year. Businesses were forced to close their brick-and-mortar locations, workplaces went fully remote and consumers were subject to strict stay-at-home orders, and the world turned inward.  Rio SEO has been tracking changes in local search

Local Consumer Search Behavior Trends May 2021 Update

By |2021-06-21T14:13:51-07:00June 21, 2021|Blog Posts, Local Search Data|

As local consumer behavior continues to shift and evolve in unexpected ways, brands are having to assess local marketing metrics as near to real-time as possible versus relying on historical data. Regional reopenings, COVID case flare-ups, and vaccine availability are adding extra layers of complexity in already volatile local markets. In this post, you’ll find

5 Best Practices for Boosting Your Reputation Management Post-Pandemic

By |2021-06-18T13:03:16-07:00June 18, 2021|Blog Posts, Reputation Management|

Managing and boosting your reputation management efforts is a key area of focus for local marketers, however, best practices for doing so are constantly evolving. Shopping experiences have vastly changed over the past year, and in turn, so have customers' expectations of local businesses. Review sentiment has shifted based on updates to store hours, closures,

Getting Started with Your Local Marketing Partner: What Happens After Implementation?

By |2021-06-16T06:57:27-07:00June 16, 2021|Blog Posts, Local Marketing|

Relevant and accurate local listings and pages have never been more important for multi-location brands. However, managing these is no easy feat for companies with hundreds or thousands of locations. Increasingly multi-location brands are enlisting the support of a local marketing partner who provides them with the technology, process, and people needed to manage and