Sales & Support: (858) 529-5005|

Blog Posts

Everything We Know About the Google Business Profile Performance Insights Dashboard Update

By |2023-02-28T08:18:49-08:00February 14, 2023|Blog Posts, Google Business Profile, Marketing Analytics|

Google will remove several key Google Business Profile performance insights on February 20, 2023. Here is everything you need to know about its upcoming deprecation schedule. What is Google Business Profile Insights? Google Business Profile performance insights (previously known as Google My Business Insights) display data-driven insights that relate to your local search performance such

How ChatGPT Impacts SEO: A Guide for Enterprise Local Brands

By |2023-02-13T09:45:31-08:00February 13, 2023|Blog Posts, Local SEO|

OpenAI's language model ChatGPT hardly needs an introduction. You're likely already very well aware of its capabilities and how its transforming the way we draft content. Since its launch, it has gone viral, and ChatGPT became the fastest-growing platform to acquire 100 million users in just 2 months. It's commonplace to find machine-generated content peppered

Top Google Algorithm Updates Brands Need to Know

By |2023-02-08T07:50:50-08:00February 8, 2023|Blog Posts, Local SEO|

Google tests hundreds of thousands of potential search improvements each year. The most successful of those are introduced to the live web via its algorithm and systems updates. The search giant is notoriously secretive about most of these updates, revealing only what it believes marketers need to know. Each serves to assist Google in its

Apple Business Connect Getting Started Guide for Enterprise Brands

By |2023-02-06T14:11:12-08:00February 1, 2023|Blog Posts, Local Marketing|

The news of Apple Business Connect API in early January solidifies Apple's commitment to improving information distribution for multi-location brands. This is now possible through an integration with a few select partners, including Rio SEO. The integration enables easy and quick publishing of accurate, up-to-date business location information to Apple Maps and across all Apple

Local Consumer Search Behavior Trends December 2022

By |2023-01-31T07:07:28-08:00January 31, 2023|Blog Posts, Local Search Data|

How did your brand perform in local search as 2022 came to a close? Each month from late 2020 to today, our team has aggregated and analyzed Google Business Profile (GBP) performance data from over 170,000 enterprise brand locations and shared the resulting local consumer search trends on our blog. These insights across eight major

Healthcare Online Reputation Management Tips for Providers and Practices

By |2023-01-30T10:02:58-08:00January 30, 2023|Blog Posts, Healthcare|

Online reputation management is complex, particularly in the healthcare field where HIPAA regulations are in play and emotions among patients can be high. Your healthcare brand’s reputation is hard-won and worth protecting. Online reputation management is a long-term strategy and ongoing process that pays dividends over time in terms of increased revenue, new patients, greater

5 Top Local Landing Page Features for Enterprise Brands

By |2023-01-25T10:13:44-08:00January 25, 2023|Blog Posts, Local Marketing|

We talk often about local listings, your Google  Business Profile (formerly known as Google My Business), and improving search rankings at the local level. But once you've won the click in the search engine results pages (SERPs) and navigated a searcher to their post-click destination, what kind of experience does your brand offer? Your local

Top 10 Questions About Local Search Answered

By |2023-01-25T07:26:05-08:00January 25, 2023|Blog Posts, Local SEO|

Managing local enterprise SEO is no small undertaking, given the volume of locations involved and the rapid pace at which search engines and consumer preferences change. We get a lot of great questions about local search from newsletter readers and participants in our local marketing webinars, and have compiled their top questions into one resource

Visual Search: What It Means for Your SEO Strategy

By |2023-01-20T06:58:24-08:00January 20, 2023|Blog Posts, Local SEO|

Google Search has become a far more dynamic and visually interesting place than it was back when there were only ten simple blue links. One of the ways Google has improved is through its advancement of machine perception – that is, enhancing a machine’s understanding of images and other media. It’s an important area of

How to Level Up Your 2023 Content Marketing Strategy

By |2023-01-19T13:21:57-08:00January 19, 2023|Blog Posts, Local Marketing|

Google continues to make it abundantly clear it rewards website content that's relevant and satisfying for readers. This has long been a priority for Google, with several  Broad Core algorithm updates that took place in 2018, the Quality Update in 2017, and even back in 2011 when the Panda Update was first announced. Late last