Blog Posts

Emergency Help Google Attributes for Ukraine

By |2022-04-14T07:31:29-07:00April 14, 2022|Blog Posts, Google Business Profile|

As Russia continues its war on Ukraine, businesses and people worldwide have been looking for ways to help those affected. There's been a widespread emergency appeal since the invasion launched. Now, organizations are seeking to provide information and resources for incoming refugees, and Google has stepped up to help businesses deliver up-to-date information to those

2022 Sit-Down Restaurant Local Consumer Search Behavior Breakdown

By |2022-04-13T05:41:12-07:00April 13, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

New Yelp Connect Features, Ads Services, and Search Enhancements

By |2022-04-13T05:37:39-07:00April 13, 2022|Blog Posts, Local Marketing|

Yelp has worked hard over the years at evolving to help local consumers find businesses – and businesses reach their local audience, as well. Regularly adding new features and useful updates has made Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search

2022 Hospitality Local Consumer Search Behavior Breakdown

By |2022-04-12T06:51:56-07:00April 12, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in hospitality local consumer search behavior over the past two years are a reminder that your hotel's local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to

2022 Financial Services Local Consumer Search Behavior Breakdown

By |2022-04-11T13:32:28-07:00April 11, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

2022 Service Businesses Local Consumer Search Behavior Breakdown

By |2022-04-08T10:42:57-07:00April 8, 2022|Blog Posts, Local Search Data|

Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve.  Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends

Voice Search FAQs: Everything Your Multi-Location Brand Needs to Know

By |2022-04-06T13:38:38-07:00April 6, 2022|Blog Posts, Business Listings|

Google voice search, and voice search in general, is becoming increasingly popular to help people find what they’re looking for online. Consumers can simply speak to their go-to devices such as smartphones, tablets, laptops, and other compatible voice search devices to find information about local restaurants, hotels, retail stores, and more. When it comes to

Rio 2022 Q1 Product Roundup: Data Exports, Listings Health, and More

By |2022-04-04T05:41:55-07:00April 4, 2022|Blog Posts, Product Updates|

Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well.  Rio SEO’s development team may be behind the scenes but is constantly working to provide the

2021 Google Business Profile Insights to Guide Your 2022

By |2022-04-01T09:21:23-07:00April 1, 2022|Blog Posts, Local Search Data|

Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of

How To Use Google Customer Reviews On Local Pages & In Search

By |2022-03-29T06:29:54-07:00March 29, 2022|Blog Posts, Reputation Management|

Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it