As Russia continues its war on Ukraine, businesses and people worldwide have been looking for ways to help those affected. There's been a widespread emergency appeal since the invasion launched. Now, organizations are seeking to provide information and resources for incoming refugees, and Google has stepped up to help businesses deliver up-to-date information to those
Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends
Yelp has worked hard over the years at evolving to help local consumers find businesses – and businesses reach their local audience, as well. Regularly adding new features and useful updates has made Yelp an indispensable part of many marketers’ local enterprise search strategy as a result. New Yelp Connect features, ads updates, and search
Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts seen in hospitality local consumer search behavior over the past two years are a reminder that your hotel's local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to
Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends
Consumer behavior shifts occur often, given economic changes, current affairs, and other unforeseen disruptions. However, the shifts marketers have seen and experienced over the past two years are a reminder that your local strategy must continually evolve. Keeping a pulse on how others are performing in your industry is one way to recognize ongoing trends
Google voice search, and voice search in general, is becoming increasingly popular to help people find what they’re looking for online. Consumers can simply speak to their go-to devices such as smartphones, tablets, laptops, and other compatible voice search devices to find information about local restaurants, hotels, retail stores, and more. When it comes to
Local marketing best practices continue to evolve with the current state of the industry and as top search platforms advance their functionality. To keep up, local marketing solutions providers, in turn, must adapt and enhance their functionality as well. Rio SEO’s development team may be behind the scenes but is constantly working to provide the
Monitoring Google Business Profile insights on a regular basis can give important context to consumer behavior trends and how the economy, healthcare concerns, and other external factors contribute to your sales. For most businesses, fluctuations in sales are often predictable, given holidays, peak seasons, and more. However, the past two years were nothing short of
Google has long understood that social validation is an essential part of the online shopping process. Consumers are looking for affirmation that they’re making the right decision when choosing a brand, product, or service. In fact, 49% of local consumers typically read reviews before visiting a business nearby The Google Customer Reviews program makes it