Blog Posts

Local Consumer Search Behavior Trends September 2022

By |2022-10-24T08:26:24-07:00October 24, 2022|Blog Posts, Local Search Data|

September brought the same seasonal local marketing trends we came to expect in a pre-pandemic world across restaurants, retailers, hospitality businesses, and other industries. These are just a few of the segments we focus on in our monthly analysis of enterprise brand local search data. In this post, we will examine the local consumer search

7 Tips for Consolidating Website Content to Improve SEO

By |2022-10-19T07:23:44-07:00October 19, 2022|Blog Posts, Local SEO|

If you feel your brand has produced an inordinate amount of content over the last several years, you’re not alone. There has been an ongoing push for marketers to produce, publish, and promote more content across various channels as online marketing has become increasingly competitive. As new blog posts, landing pages, videos, and other content

Lessons Learned From Rio SEO’s 2022 Local Consumer Search Behavior Study

By |2022-10-17T08:31:10-07:00October 17, 2022|Blog Posts, Customer Experience, Local SEO, Reputation Management|

Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve

2022 Local Search Consumer Behavior Study

By |2022-10-14T13:00:20-07:00October 13, 2022|Blog Posts, Resources|

Rio SEO’s second annual local search consumer behavior study sheds light on how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, and which platforms are most frequently used as part of their local shopping journey. As we look toward the future, it’s critical for brands to understand the impacts

How to Leverage Google Discover for Local Businesses

By |2022-10-05T07:10:39-07:00October 5, 2022|Blog Posts|

LocalU events are a rich source of insight and innovative strategies for local marketers and SEOs. Often, the tactics and tools discussed are lesser-known and present great opportunities for outpacing the competition and standing out in different ways in Search. One of those opportunities discussed at a recent LocalU event is Google Discover. You may

Google’s September 2022 Product Reviews Update: A Guide for Brands

By |2022-10-03T06:36:17-07:00October 3, 2022|Blog Posts, Local Marketing|

On September 20, 2022, Google made an official announcement via its Search Central Twitter account that the most recent version of its Product Reviews update was rolling out. On September 26, its Ranking Updates tracking list was updated to say the rollout was complete. Official Twitter Announcement:  Today we released the September 2022 product reviews

Local Consumer Search Behavior Trends August 2022

By |2022-09-22T11:56:57-07:00September 22, 2022|Blog Posts, Local Search Data|

August proved a relatively stable month for enterprise brands as far as local search performance is concerned. While economists and analysts have expressed serious concerns about inflation and the potential for a serious recession, local consumer search behavior trends August 2022 presented exceeded those expectations in many ways. On the local search front, we saw

SMS Marketing Best Practices: Using Text Messaging To Improve Local CX

By |2022-09-19T09:25:02-07:00September 19, 2022|Blog Posts, Customer Engagement|

Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human

Google Helpful Content Update: Tips for Enterprise Brand Success

By |2022-09-13T11:37:36-07:00September 13, 2022|Blog Posts, Local Marketing|

A new Google Search update is rolling out, and, understandably, enterprise brands have questions about if it will impact their local search visibility. Google updates are no cause for panic. The search giant is constantly updating its algorithms and testing hundreds of thousands of improvements each year, sometimes daily. However, when it publicly announces an