Blog Posts

Rio Local Ratings: Powering Conversions Through On-Page Social Proof

By |2020-10-29T10:21:00-07:00October 29, 2020|Blog Posts, Product Updates|

People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted

Why Local Reviews Matter in the Restaurant Industry

By |2020-10-26T07:37:05-07:00October 26, 2020|Blog Posts, Restaurants|

Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all.  How can you ensure

Top 2020 Local Ranking Factors for Map Pack & Local Organic Search

By |2020-10-20T10:09:35-07:00October 20, 2020|Blog Posts, Local Marketing|

Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey.  Developed by David Mihm in 2008, this survey is unusual in that it

Recent Apple Maps Updates and Impacts for Enterprise Local Brands

By |2020-10-12T09:43:53-07:00October 12, 2020|Blog Posts, Local Marketing|

Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.”  Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%

The Rise of Etail & What It Means for Enterprise Local Brands

By |2020-10-08T05:36:56-07:00October 8, 2020|Blog Posts, Retail|

As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet

Optimizing Google My Business Listings for Enterprise Financial Services Brands [E-Book]

By |2020-10-07T13:24:30-07:00October 7, 2020|Blog Posts, Financial Services, Resources|

Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within