Blog Posts

How Search Engines Adapted to Local Marketing Changes Due to COVID-19

By |2021-01-14T06:18:29-08:00January 14, 2021|Blog Posts, Local Marketing|

We’ve all heard bold statements about how the world will never be the same following the current pandemic. And while it’s certainly true to say that the global marketplace has experienced unprecedented shifts in consumer behavior over the last year, it’s worth noting that global, of course, also entails local.  In a time characterized by

Local Search Consumer Behavior Trends By Industry November 2020 Update

By |2020-12-23T08:27:04-08:00December 23, 2020|Blog Posts|

The Coronavirus pandemic has had a wide-ranging and unpredictable impact on the way consumers interact with businesses and use search to find solutions to their needs. Informational needs have grown exponentially as people learn to navigate public health measures, social distancing, new shopping methods such as BOPIS and contactless delivery, and more. Each month, we've

Google My Business Adds Place an Order Link for Retail Brands

By |2020-12-22T14:59:10-08:00December 22, 2020|Blog Posts, Retail|

We’ve talked quite a bit lately about how Google is positioning itself as the transactional layer of the web. Travelers can book flights and hotels, order food, and even book appointments with service businesses such as barbershops right from the search results page. Now, retailers can add a ‘Place an Order’ link to their Google

Where to Prioritize Your Digital Presence and What Matters Most for 2021 [INFOGRAPHIC]

By |2021-01-14T04:44:10-08:00December 16, 2020|Blog Posts, Infographics, Local Marketing|

The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the

Local Search Trends and Predictions for 2021: Ask the Experts

By |2021-01-14T04:45:42-08:00December 15, 2020|Blog Posts|

In the absence of historic data to help guide your planning through the pandemic recovery period, how can your brand set a solid marketing strategy for 2021? It’s a question raising much debate and discussion in boardrooms across the globe. After all, 2020 has been unprecedented, to say the least, we haven’t yet experienced anything

Getting the Most Out of Google Data Studio: Inside Rio SEO’s Local Manager

By |2020-12-14T12:40:55-08:00December 14, 2020|Blog Posts, Marketing Analytics, Product Updates|

Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great

5 Local Marketing Trends to Watch in 2021 [Webinar Recap]

By |2020-12-17T10:54:34-08:00December 11, 2020|Blog Posts, Local SEO|

Over the past year, businesses across all industries have had to change the way in which they operate. From communicating shifts in-store hours, temporary closures, updates to your safety protocols, and more, consumers are now expecting businesses to share accurate information and they’re turning to a business’s local listings and local pages to find this

Rio SEO’s Top Local Marketing Webinars of 2020

By |2020-12-11T14:21:02-08:00December 10, 2020|Blog Posts, Local Marketing|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the