September brought the same seasonal local marketing trends we came to expect in a pre-pandemic world across restaurants, retailers, hospitality businesses, and other industries. These are just a few of the segments we focus on in our monthly analysis of enterprise brand local search data. In this post, we will examine the local consumer search
If you feel your brand has produced an inordinate amount of content over the last several years, you’re not alone. There has been an ongoing push for marketers to produce, publish, and promote more content across various channels as online marketing has become increasingly competitive. As new blog posts, landing pages, videos, and other content
Everyday consumers search for local businesses, products, and services in their area. They also leave online reviews for businesses, whether they have a positive or negative experience with the business. Having a firm understanding of your customers' experiences, from an initial search to purchase to post-purchase, provides valuable context for where your organization can improve
Rio SEO’s second annual local search consumer behavior study sheds light on how consumers conduct online searches, the impact of reviews and ratings on their decision-making processes, and which platforms are most frequently used as part of their local shopping journey. As we look toward the future, it’s critical for brands to understand the impacts
LocalU events are a rich source of insight and innovative strategies for local marketers and SEOs. Often, the tactics and tools discussed are lesser-known and present great opportunities for outpacing the competition and standing out in different ways in Search. One of those opportunities discussed at a recent LocalU event is Google Discover. You may
On September 20, 2022, Google made an official announcement via its Search Central Twitter account that the most recent version of its Product Reviews update was rolling out. On September 26, its Ranking Updates tracking list was updated to say the rollout was complete. Official Twitter Announcement: Today we released the September 2022 product reviews
August proved a relatively stable month for enterprise brands as far as local search performance is concerned. While economists and analysts have expressed serious concerns about inflation and the potential for a serious recession, local consumer search behavior trends August 2022 presented exceeded those expectations in many ways. On the local search front, we saw
Local listings are an integral part of a franchise marketing strategy. Managing them at scale comes with its own unique set of challenges. You may find yourself asking, who should own and manage local listings – the franchisor or franchisees? How can you give them the autonomy to create rich, local content without sacrificing brand
Successful SMS marketing campaigns are not just for national target audiences. Meeting your local customers with relevant, timely messaging can be a welcome addition to their overall customer experience (CX), as well. Often, when customers complain about brand text messages, it is because those communications are: Too frequent. Too generic when consumers are craving human-to-human
A new Google Search update is rolling out, and, understandably, enterprise brands have questions about if it will impact their local search visibility. Google updates are no cause for panic. The search giant is constantly updating its algorithms and testing hundreds of thousands of improvements each year, sometimes daily. However, when it publicly announces an