A pandemic may still be impacting the global economy and continuing to cause unrest, however one thing it won’t do is put a damper on holiday shopping. In fact, Americans plan to spend $148.5 billion on Black Friday and Cyber Monday this year. This substantial figure is up $285 million compared to the year prior.
People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted
Managing reviews for multiple restaurant locations comes with unique challenges. Which begs the question, do local reviews matter in the restaurant industry? What your customers are saying about you is indicative not only of their own experience but can influence whether others are willing to dine with your restaurant at all. How can you ensure
The pandemic has taken a toll on marketing budgets and now more than ever, organizations are looking for their SEO strategy to perform its absolute best. In many enterprises, teams are running lean and often remote even as they are faced with dramatic shifts in demand, market, and consumer behavior. It’s important to stop and
Darren Shaw, founder and president of Whitespark, shared new insights in his recent presentation at the Whitespark Local Search Summit. In his 2020 Local Search Ranking Factors deck, Darren shared the results of his organization’s most recent local search ranking factors survey. Developed by David Mihm in 2008, this survey is unusual in that it
The Coronavirus pandemic is driving dramatic shifts in consumer behavior—that much is clear. Consumers are having to put more thought into everyday decisions such as where to shop, what time of day to visit a local store, or how to procure necessary items without having to go inside a store to get them. How are
Holiday shopping this season promises to be one of the most unusual in recent memory. Businesses can no longer expect door crashers and overnight lineups this year; nearly half of US adults surveyed by Salesforce in May said they are more interested in online shopping for the 2020 holidays than last year. In fact, 71%
Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.” Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%
As marketers worldwide put their 2020 plans into motion, e-commerce was on a fairly stable trajectory of growth and consumer acceptance. Retail was in the process of gradually restructuring to accommodate the increasing adoption of e-commerce, alternative shopping methods like BOPIS (buy online, pickup in-store), and technologies such as beacons, contactless payment, and the Internet
Finance brands are challenged to present this key decision-informing information when and where consumers are searching, to connect and convert them in the moments that matter. Local searchers are weighing their options with great intent; in fact, even prior to COVID-19, 76% of those who searched from their mobile device would visit a business within