Blog Posts

Google Title Tags Update: What Enterprise Marketers Need to Know

By |2021-09-09T07:46:04-07:00September 9, 2021|Blog Posts, Local Marketing|

Following industry buzz around why and how title tags were sometimes appearing differently than intended in search results, Google confirmed it is rewriting title tags. In An update to how we generate web page titles, a recent post on the Google Search Central Blog, Google’s Search Liaison Danny Sullivan explains: “Last week, we introduced a

Local Consumer Search Behavior Trends July 2021 Update

By |2021-08-30T11:12:53-07:00August 30, 2021|Blog Posts, Local Search Data|

Are the consumer behavior patterns you’re seeing in each of your location’s Google My Business (GMB) insights keeping in line with broader industry-wide trends? Benchmarks help give local search insights context, which is why we’ve been sharing GMB insights each month from the 200,000+ U.S. enterprise locations we monitor. This month, we’re adding new benchmarks

Yelp & Google My Business Features for Reopening Business Locations

By |2021-08-24T09:25:45-07:00August 24, 2021|Blog Posts, Google My Business|

To address the struggles businesses were having to connect with their customers and meet the ever-changing consumer demands during the global pandemic, platforms such as Yelp and Google My Business (GMB) developed a series of features to make life easier for all.  As we move onwards with reopening in some areas and potential temporary store

4 Proven Strategies to Secure the SERPs and Conquer Google Updates

By |2021-08-18T11:07:23-07:00August 18, 2021|Blog Posts, Local SEO|

Recently, we’ve seen Google make several prominent updates that impact both consumers and businesses. For consumers, Google continues to take actionable steps toward better understanding searchers’ queries and website experiences – from individual pages to the whole site, as evidenced by the recent core updates and the Page Experience update. For businesses, this can result

5 Research-Backed Recommendations for Local Marketers Post-Pandemic

By |2021-08-17T07:28:52-07:00August 17, 2021|Blog Posts, Local Marketing|

The pandemic has without a doubt caused noticeable changes in consumer behavior. During the height of the lockdowns, consumers faced closed stores, reduced hours, and social-distancing requirements. As a result, they started to prioritize essential needs, bought fewer impulse items, and turned to e-commerce to transact. Research conducted by Google in the retail, travel, and

What Is SeekToAction Markup? Here’s What Brands Need to Know

By |2021-08-09T07:44:49-07:00August 9, 2021|Blog Posts, Local SEO|

As video content becomes increasingly important for brands in their local marketing strategy, local businesses must adopt this engagement tactic to help their searchers more easily find what they are looking for. To better help brands showcase their video efforts, a new video schema markup called SeekToAction is available. This has been in beta since

Best Practices for Preparing for Google Search Algorithm Updates

By |2021-07-29T06:26:10-07:00July 29, 2021|Blog Posts, Local Marketing|

Google recently announced two back-to-back core updates that rolled out in June and July 2021, as well as the highly anticipated Page Experience update, which is rolling out through August 2021. These Google search algorithm updates are often noticeable to local marketers as they can cause changes to their rankings in search results. Google also