While we know that word count is not a ranking factor in Google Search, creating content is key to showing up in the search engine result pages (SERPs). But, how much is too much? Is it possible to create too much content? Where’s that sweet spot where you’re making the absolute best use of your
You’ve probably heard of local search optimization (SEO) services, but what exactly do they entail? How does local SEO help your business? If you want to get found online by local customers looking for products and services like yours, you need to be visible on Google, Bing, and other major search engines. Figuring out the
Search engine optimization (SEO) is a constantly evolving industry, one which is filled with talented individuals eager to grow and stay current with emerging trends. Yet, women tend to be in the minority when pursuing an SEO career. A recent "State of SEO" report found that male SEOs comprised 70.4% of respondents in the United
“How To Edit Your Google Business Profile” is a guest post by Sherry Bonelli. Getting your local business to rank high on Google Search and Maps organically continues to be one of the best ways for local businesses to get more website visits, calls, customers to their physical location– and more sales. And ranking in
Google Search has become increasingly complex, and it's no wonder. The informational needs of constantly connected consumers continue to evolve, and search algorithms must adapt to keep up. And do they ever; Google's algorithms are updated hundreds to thousands of times each year. Google's mission is simple: "to organize the world's information and make it
Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their
What were consumers most interested in last year? The top Google searches of 2021, an annual compilation from the search giant, gives us some valuable insights into the topics and trends that dominated consumer culture. Google provides an entire mini-site of these insights to explore. In Year in Search from Google Trends, you can explore:
As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability. Google Business Profile (GBP) metrics give brands and their locations real-time insight into
Search is a rapidly changing space, and you need to focus your digital marketing efforts where they’ll have the greatest impact. For most brands, that means thinking “Google first” when it comes to their search strategy. The undisputed market leader, Google had a search engine market share of over 86% worldwide in December 2021 while