Blog Posts

5 Tips to Kickstart A Career in SEO: Ask the Experts

By |2022-03-14T12:07:49-07:00March 14, 2022|Blog Posts, Local SEO|

Search engine optimization (SEO) is a constantly evolving industry, one which is filled with talented individuals eager to grow and stay current with emerging trends. Yet, women tend to be in the minority when pursuing an SEO career. A recent "State of SEO" report found that male SEOs comprised 70.4% of respondents in the United

The Evolution of Google AI in Local Search

By |2022-03-07T08:04:18-08:00March 7, 2022|Blog Posts, Local Marketing|

Google Search has become increasingly complex, and it's no wonder. The informational needs of constantly connected consumers continue to evolve, and search algorithms must adapt to keep up. And do they ever; Google's algorithms are updated hundreds to thousands of times each year. Google's mission is simple: "to organize the world's information and make it

10 Expert-Driven Reputation Management Recommendations for 2022

By |2022-02-28T07:24:02-08:00February 28, 2022|Blog Posts, Reputation Management|

Your online reputation matters now more than ever. The COVID-19 pandemic significantly shifted customer expectations, and in turn, businesses have been tasked with meeting those new expectations. Businesses in every vertical have been tasked with adapting and working to protect their online reputation, understanding their customers' challenges, and mining for common sentiment to improve their

Local Consumer Search Behavior Trends January 2022

By |2022-02-21T08:11:45-08:00February 21, 2022|Blog Posts, Local Search Data|

As states continue to lift pandemic-related restrictions, businesses are being challenged to rebuild and regain lost customers. Historic marketing data has proven unreliable for informing present-day campaigns thanks to dramatic changes in consumer behavior over close to two years of continuous instability.  Google Business Profile (GBP) metrics give brands and their locations real-time insight into