Google My Business

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

By |2020-11-23T12:29:09-08:00November 23, 2020|Blog Posts, Google My Business|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

By |2020-09-15T13:02:31-07:00September 15, 2020|Blog Posts, Google My Business|

Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard.  While these attributes

GMB ‘FoodMenus’ Cheat Sheet for Enterprise Brands

By |2020-09-08T11:06:53-07:00September 8, 2020|Blog Posts, Google My Business, Restaurants|

Google My Business (GMB) ‘FoodMenus’ help customers learn more about your restaurant’s menu choices. Now, there’s a more structured way to share the specific attributes your menu selections have to offer by submitting your locations’ menu data to GMB via API.  It is important for restaurant brands to keep menu data up to date in

Mastering GMB Attributes for Restaurant Brands

By |2020-08-20T05:58:53-07:00August 20, 2020|Blog Posts, Google My Business, Restaurants|

When hungry consumers are searching for restaurants or quick-service meals nearby, your locations have just seconds to make an impression. Google My Business Attributes give restaurant brands additional tools to help their listings stand out and proactively answer diners’ questions at the very moment they are deciding where to pick up dinner tonight or book

Mastering GMB Attributes for Retail Brands

By |2020-08-18T11:56:17-07:00August 18, 2020|Blog Posts, Google My Business, Retail|

Demand fluctuations, supply challenges and rapidly shifting customer needs and expectations are all a part of the new, COVID-affected reality for retail brands. It’s become clear that these changes are here to stay, if not forever then at least over an extended period of time.  The in-store shopping experience has become fraught with health and

Mastering GMB Attributes for Financial Services Brands

By |2020-08-18T11:58:07-07:00August 11, 2020|Blog Posts, Financial Services, Google My Business|

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key