How to Use GMB’s New Posts Image Carousel: 25 Tips for Brands

By |2020-03-10T09:12:28-07:00March 10, 2020|

Google quietly added an image carousel to Google Posts recently. Now, businesses can add up to 10 images to Offer, Update, Event, and Product Posts in Google My Business. Google Posts are a great way to enhance your locations’ visibility in local search. They add visually interesting and engaging content to your Knowledge Panel listing,

Why Should Enterprise Brands Care About Zero-Click Searches?

By |2020-03-05T10:09:02-08:00March 5, 2020|

What you will learn in this post: Zero-click searches are dominating Google, and the trend will only continue There are effective strategies to obtain a coveted SERP result Why this is significant for voice search as well When looking for products and services, most consumers start with a Google search. In the past, a search

Google My Business: Interpreting Metrics at Scale [Webinar Recap]

By |2020-03-11T09:34:52-07:00March 3, 2020|

You’ve invested ample time optimizing your Google My Business (GMB) listings and strategizing your local search marketing initiatives. However, your effort won’t prove to be worthwhile if you aren’t interpreting metrics at scale that matter most at your individual locations and on a corporate level. So how do you know which metrics you should take

Guide to GMB for Agencies Part II: A Step-By-Step Guide

By |2020-02-20T15:36:49-08:00February 20, 2020|

In the first part of this two-part guide, we discussed the importance of Google My Business optimization for multi-location organizations. Developing a proper GMB strategy for your clients will improve their online local visibility, search rankings, website clicks and foot traffic. But what does a strong GMB strategy look like at the ground level? And,

Google My Business Suspension Issues for Enterprise Brands

By |2020-02-11T10:51:26-08:00February 11, 2020|

Imagine logging in to make a quick edit to the store hours of one of your locations, only to learn that you are unable to access the listing. Scrambling from account to account in your brand’s Google My Business (GMB) listings, you realize that several locations are affected. Your enterprise brand is, unfortunately, experiencing Google

The Guide to GMB for Agencies Part I: Optimization Tactics

By |2020-03-03T14:13:12-08:00January 29, 2020|

It is no secret that Google leads the online search industry by a significant margin. The brand has become synonymous with discovering every type of information. One might not be aware, however, that nearly half (46%) of all Google searches are aimed locally. Google My Business (GMB), one of Google’s many platforms, is quickly becoming

GMB Bulk Verification for Enterprise & Multi-Location Brands

By |2020-01-22T12:43:36-08:00January 22, 2020|

Google My Business is a critically important component of any local search strategy. In fact, GMB signals account for over 25% of your Local Pack ranking weighting and each location receives, on average, 59 direct actions from their GMB listing each month. What’s more, brands and their locations are now competing in a zero-click world

Anatomy of the Google Knowledge Panel

By |2020-01-14T09:32:54-08:00January 14, 2020|

In this post, you will learn the following details about the Knowledge Panel: What is Google’s Knowledge Panel How Brands Can Create and Edit Their Knowledge Panel How Can You Fully Optimize Your Knowledge Panel When consumers are seeking goods and services, they will often start with a Google search. They may conduct a broad

4 Underused Google Q&A Tactics [Webinar Recap]

By |2019-12-19T15:22:39-08:00December 19, 2019|

WATCH THE RECORDING NOW   Google prominently displays questions and answers on each of your locations’ listings. Prospective customers refer to Google Q&A to guide their purchasing decisions. What does your response—or—lack thereof—tell customers about your brand? GMB’s Q&A offers businesses an opportunity to connect with consumers. Although the feature was released in 2017,

5 Ways to Increase Search Engine Visibility for Your Seasonal Pop-Up Shop

By |2020-02-14T13:50:58-08:00October 7, 2019|

As consumer habits shift with seasonal changes, pop-up and specialty stores emerge in malls, town centers and other populated areas. In the summer, ice cream and beach accessory shops reign, while the fall summons a number of spooky costume and party retailers. And, of course, with winter comes holiday-themed pop-ups and kiosks featuring ornaments, wreaths and other jolly decorations. In this post you will learn how to drive visibility to seasonal pop-up shops.