Google My Business

Google’s MUM Update: What This Means For Local Marketers According to the Experts

By |2021-06-03T13:33:57-07:00June 3, 2021|Blog Posts, Google My Business|

Google recently announced its latest endeavor to revolutionize its Search technology. The forthcoming MUM update (Multitask Unified Model) is expected to significantly improve the search process—delivering better results to queries and giving searchers the answers they need quickly. Google says that with this new technology they’re “getting closer to helping you with complex needs. So

Best Practices for Local SEO for Hotel Brands as Travel Restrictions Ease

By |2021-05-19T10:40:37-07:00May 19, 2021|Blog Posts, Google My Business, Hospitality|

As travel advisories are relaxing and some U.S. markets are opening up for the summer tourism season, now is the ideal time to optimize your hotel brand’s local presence. In turn, optimizing local SEO for hotel brands has become crucial as travel restrictions and interest eases. According to a recent Harris Poll, 77% of Americans

Fighting Google My Business Spam Listings: Top Q&A

By |2021-05-18T07:01:27-07:00May 18, 2021|Blog Posts, Google My Business|

It might be hard to believe, but Google My Business (GMB) spam listings have been affecting search rankings for well over a decade. While some business owners make a few honest mistakes on their GMB profiles, many unscrupulous individuals and marketers are inventing completely fake businesses or editing legitimate business listings as a way to

Best Practices for Selecting Your Google My Business Category for Your Business Type [Guest Post]

By |2021-05-12T11:05:12-07:00May 12, 2021|Blog Posts, Google My Business|

“Best Practices for Selecting Your Google My Business Category for Your Business Type” is a guest post by Sherry Bonelli, and is the second post in a two-blog post series on Google My Business category selection. You may view the first blog post in this series here. This post is a continuation of a previous

Google My Business Categories: How to Pick the Best Categories for Your GMB Listing [Guest Post]

By |2021-05-12T11:11:03-07:00May 6, 2021|Blog Posts, Google My Business|

“Google My Business Categories: How to Pick the Best Categories for Your GMB Listing” is a guest post by Sherry Bonelli, and is the first post in a two-blog post series on Google My Business category selection. Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to

New Google Maps Functionality: Improved Navigation and Social-Distancing Features

By |2021-04-06T14:50:26-07:00April 6, 2021|Blog Posts, Google My Business|

Google Maps continues to elevate the user experience and their technology. In their latest announcement, the search giant shared what users can expect to come in 2021. Stating that they are “on track to bring over 100 AI-powered improvements to Google Maps” in the next year in an effort to simplify the Maps experience. In

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

The Future of Google Search in Australia: What This Means for Enterprise Brands

By |2021-03-11T06:24:26-08:00March 11, 2021|Blog Posts, Google My Business|

You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where

How Google is Helping Healthcare Brands Boost Visibility for Vaccine Availability

By |2021-02-22T05:33:17-08:00February 22, 2021|Blog Posts, Google My Business|

The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is

GMB API 4.8 Update: The Impact on Hospitality & Healthcare Brands

By |2021-01-25T06:43:07-08:00January 25, 2021|Blog Posts, Google My Business|

Google launched version 4.8 of its Google My Business (GMB) API in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands?