Google My Business

New Google Maps Functionality: Improved Navigation and Social-Distancing Features

By |2021-04-06T14:50:26-07:00April 6, 2021|Blog Posts, Google My Business|

Google Maps continues to elevate the user experience and their technology. In their latest announcement, the search giant shared what users can expect to come in 2021. Stating that they are “on track to bring over 100 AI-powered improvements to Google Maps” in the next year in an effort to simplify the Maps experience. In

Google My Business API V4.9 Update: More Hours Available for Listings

By |2021-03-24T09:29:56-07:00March 24, 2021|Blog Posts, Google My Business|

Google recently announced a new update to its Google My Business API. The latest Google My Business API V4.9 update introduces more hours for businesses that need additional hours types to better inform searchers of their hours of operation. By enabling businesses to add more hours, they can then ensure accurate information is displayed on

The Future of Google Search in Australia: What This Means for Enterprise Brands

By |2021-03-11T06:24:26-08:00March 11, 2021|Blog Posts, Google My Business|

You’ve probably heard a great deal of buzz about the conflict between Google Search in Australia and the Australian government recently. With uncertainty looming, we’ve received questions from multinational enterprise brands about what impact, if any, this might have on their business. In this post, we’ll explore a bit of the background and see where

How Google is Helping Healthcare Brands Boost Visibility for Vaccine Availability

By |2021-02-22T05:33:17-08:00February 22, 2021|Blog Posts, Google My Business|

The Coronavirus has kept the entire world on our collective toes, and the world’s most popular search engine is not slowing down in making new features and functionality readily available. In December, Google revealed that it had launched over 200 new products, features, and initiatives in response to COVID-19. One of these new features is

GMB API 4.8 Update: The Impact on Hospitality & Healthcare Brands

By |2021-01-25T06:43:07-08:00January 25, 2021|Blog Posts, Google My Business|

Google launched version 4.8 of its Google My Business (GMB) API in mid-December, 2020. What does this update mean for enterprise and multi-location brands? In this post, we’ll take a look at what this update impacts enterprise brands, specifically focusing on the two verticals it affects most: hospitality and healthcare. What’s New for Hospitality Brands?

Rio SEO’s Top 10 Local Marketing Blog Posts in 2020

By |2020-12-08T07:24:29-08:00December 8, 2020|Blog Posts, Google My Business|

We didn’t start the year anticipating the number of updates to technology that would come, however, the global pandemic significantly altered the consumer landscape and the way in which buyers purchase and businesses sell. To account for shifts in consumer behavior, technology evolved rapidly and often quicker than local marketers were prepared for. Throughout the

Local Search Ranking Factors: What Matters Now for Enterprise Brands?

By |2020-11-23T12:29:09-08:00November 23, 2020|Blog Posts, Google My Business|

A few months ago, we took a deep dive into Whitespark’s ‘2020 Local Search Ranking Factors’ survey results presentation from the brand’s Local Search Summit. Since 2008, Whitespark has compiled this analysis of survey results from recognized experts in local organic and Map Pack search on an annual basis. In this post, we’ll take a

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

By |2020-09-15T13:02:31-07:00September 15, 2020|Blog Posts, Google My Business|

Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard.  While these attributes

GMB ‘FoodMenus’ Cheat Sheet for Enterprise Brands

By |2020-09-08T11:06:53-07:00September 8, 2020|Blog Posts, Google My Business, Restaurants|

Google My Business (GMB) ‘FoodMenus’ help customers learn more about your restaurant’s menu choices. Now, there’s a more structured way to share the specific attributes your menu selections have to offer by submitting your locations’ menu data to GMB via API.  It is important for restaurant brands to keep menu data up to date in