Google My Business

What Google My Business’ New Health & Safety Attributes Mean For Local Marketers

By |2020-09-15T13:02:31-07:00September 15, 2020|

Earlier this week, local SEO’s were quick to notice Google’s latest effort to help local brands surface critical safety protocols they have in place on their local listings. A new set of health and safety business attributes have started to appear for some local businesses in their Google My Business (GMB) dashboard.  While these attributes

GMB ‘FoodMenus’ Cheat Sheet for Enterprise Brands

By |2020-09-08T11:06:53-07:00September 8, 2020|

Google My Business (GMB) ‘FoodMenus’ help customers learn more about your restaurant’s menu choices. Now, there’s a more structured way to share the specific attributes your menu selections have to offer by submitting your locations’ menu data to GMB via API.  It is important for restaurant brands to keep menu data up to date in

Mastering GMB Attributes for Restaurant Brands

By |2020-08-20T05:58:53-07:00August 20, 2020|

When hungry consumers are searching for restaurants or quick-service meals nearby, your locations have just seconds to make an impression. Google My Business Attributes give restaurant brands additional tools to help their listings stand out and proactively answer diners’ questions at the very moment they are deciding where to pick up dinner tonight or book

Mastering GMB Attributes for Retail Brands

By |2020-08-18T11:56:17-07:00August 18, 2020|

Demand fluctuations, supply challenges and rapidly shifting customer needs and expectations are all a part of the new, COVID-affected reality for retail brands. It’s become clear that these changes are here to stay, if not forever then at least over an extended period of time.  The in-store shopping experience has become fraught with health and

Mastering GMB Attributes for Financial Services Brands

By |2020-08-18T11:58:07-07:00August 11, 2020|

More often than not, your customers’ experience begins with a local search: Where can I find this product or service to meet my needs? From there, searchers consider the additional information they are offered as they decide which branch or office to visit. The attributes available to you inside Google My Business are a key

Black-Owned Business: Google My Business’ Newest Attribute

By |2020-07-31T11:12:50-07:00July 31, 2020|

We are undoubtedly living in an era of change. The year 2020 has presented numerous hurdles in both our professional and personal lives, yet it has also brought to light the inevitable need for change. As we all continue to navigate through these atypical times, a company that has been diligent in shifting their technology

Study: The Impact of Multi-Provider Listings in Local Search

By |2020-07-02T09:43:34-07:00July 2, 2020|

The power of local search is undeniable. In fact, nearly half of all Google searches are looking for local information. For medical providers, this surfaces the inevitable need to appear to searchers with accurate, up-to-date listings. For providers that work in multiple locations on different days and hours of the week, this can become a

Expert Tips For Closing Branch Locations in Google My Business

By |2020-06-30T09:39:50-07:00June 30, 2020|

To say 2020 has been nothing short of predictable doesn’t quite do the trajectory of this year justice. From the ongoing uncertainty surrounding the COVID-19 pandemic, including widespread business closures globally, to the recent riots that also forced businesses to shut their doors, the implications of losing customers and cash flow have been felt across

Lessons Learned from Managing Local Listings in a Time of Crisis

By |2020-07-06T12:17:51-07:00June 23, 2020|

Throughout the COVID-19 pandemic, enterprise brand marketers have had their priorities shift dramatically and often. Budgets have had to be reimagined, entire campaigns reworked, and even entire business strategies rethought. Yet, throughout all of the uncertainty and turmoil, the prime concern for brands has been the need for timely, reassuring customer communications.   When a crisis