Local Marketing

Where to Prioritize Your Digital Presence and What Matters Most for 2021 [INFOGRAPHIC]

By |2021-01-14T04:44:10-08:00December 16, 2020|Blog Posts, Infographics, Local Marketing|

The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the

Rio SEO’s Top Local Marketing Webinars of 2020

By |2020-12-11T14:21:02-08:00December 10, 2020|Blog Posts, Local Marketing|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to

Google Page Experience Update: What to Expect Come 2021

By |2020-12-07T07:31:50-08:00December 7, 2020|Blog Posts, Local Marketing|

Google’s much-anticipated Page Experience update is set to roll out in May 2021. Jeffrey Jose, Product Manager on Search at Google, explained in a recent announcement that, “The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.” The good news is that none

Local Consumer Search Behavior Trends By Industry October 2020 Update

By |2020-11-30T08:45:48-08:00November 30, 2020|Blog Posts, Local Marketing|

Over the last several tumultuous months, we’ve tapped into our local search data across 203,600 enterprise brand locations to help multi-location brands get a better handle on how COVID-19 is impacting local consumer behavior.  We’ve published trending local keywords, SEO trends for 2021, and all of the latest COVID-19 resources for enterprise brands as they’ve

Local Ranking Factors Breakdown: What you Need to Know to Jumpstart Your 2021 Planning

By |2020-11-23T12:13:47-08:00November 20, 2020|Blog Posts, Local Marketing|

Twelve years ago, local search expert David Mihm published the first iteration of Local Search Ranking Factors, in which he polled 20 experts active in the Local Search Marketing community to glean their insights into what were the most impactful local ranking factors for that year. Each year since he’s conducted the same survey and