Local Marketing

‘Near Me’ Searches Up Dramatically as Online Shoppers Still Look to Buy Local

By |2021-01-27T07:12:38-08:00January 27, 2021|Blog Posts, Local Marketing|

Brick-and-mortar businesses who have been fighting off Amazon for years found themselves overwhelmed by local customers looking for the same ease in online shopping experiences at the local level due to the pandemic. Even when it was not necessarily safe (or in many cases, permitted) to shop in-store, customers sought out ways to keep spending their

Nextdoor: The Neighborhood-centric Local Marketing Platform [Webinar Recap]

By |2021-01-28T15:49:54-08:00January 22, 2021|Blog Posts, Local Marketing|

One of the biggest challenges local marketers face is effectively reaching local customers in the moments that matter. What’s more, it becomes increasingly difficult to target those hyperlocal customers and their surrounding neighborhoods.  Despite continued unpredictability and enhanced safety measures across the country, we’ve found consumers are continuing to seek local businesses near them. In

Local Search Consumer Behavior Trends By Industry December 2020 Update

By |2021-03-22T15:59:28-07:00January 19, 2021|Blog Posts, Local Marketing, Local Search Data|

Since COVID-19 sent brands worldwide into uncharted consumer behavior territory, we’ve been finding ways to help establish new benchmarks. In this ongoing series of monthly local search trends, we are uncovering insights from 203,600 enterprise locations to illustrate how COVID is impacting local search volume, views, and conversion rates. In this post, we will discuss

How Search Engines Adapted to Local Marketing Changes Due to COVID-19

By |2021-01-14T06:18:29-08:00January 14, 2021|Blog Posts, Local Marketing|

We’ve all heard bold statements about how the world will never be the same following the current pandemic. And while it’s certainly true to say that the global marketplace has experienced unprecedented shifts in consumer behavior over the last year, it’s worth noting that global, of course, also entails local.  In a time characterized by

Where to Prioritize Your Digital Presence and What Matters Most for 2021 [INFOGRAPHIC]

By |2021-01-14T04:44:10-08:00December 16, 2020|Blog Posts, Infographics, Local Marketing|

The year 2020 tested marketers across the globe both with the ability to be agile and pivot efforts quickly amid times of adversity. Local consumers’ search behavior changed dramatically, digital adoption accelerated by years, and the Coronavirus pandemic has left a crater in brands’ historic data that makes it really questionable as to whether the

Rio SEO’s Top Local Marketing Webinars of 2020

By |2020-12-11T14:21:02-08:00December 10, 2020|Blog Posts, Local Marketing|

This year had no shortage of updates in the local marketing landscape. From industry updates to pandemic-prompted technology enhancements, local marketers had their hands full and their schedules packed ensuring their locations were accurately displaying up-to-date information. Throughout the year, we hosted ongoing webinars covering a wide range of topics and invited renowned industry experts to

Google Page Experience Update: What to Expect Come 2021

By |2020-12-07T07:31:50-08:00December 7, 2020|Blog Posts, Local Marketing|

Google’s much-anticipated Page Experience update is set to roll out in May 2021. Jeffrey Jose, Product Manager on Search at Google, explained in a recent announcement that, “The new page experience signals combine Core Web Vitals with our existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.” The good news is that none