Local Marketing

Recent Apple Maps Updates and Impacts for Enterprise Local Brands

By |2020-10-12T09:43:53-07:00October 12, 2020|Blog Posts, Local Marketing|

Apple Maps strives to give Google Maps a run for its money and with recent updates to its local experience, MacWorld predicts it’s becoming a “viable alternative.”  Together, Apple and Google share the North American mobile operating system market. As of September 2020, iOS claimed over 53% of mobile operating system market share while 46%

7 New Consumer Insights to Drive Enterprise Local Holiday Marketing in 2020

By |2020-09-22T09:48:35-07:00September 22, 2020|Blog Posts, Local Marketing|

Holiday marketing presents a number of additional considerations this year, one of the most impactful and challenging to navigate being COVID-19. This year may also prompt an early start to the shopping season with only 50 days between Prime Day and Cyber Week. Logistical challenges, particularly around the pressure on last-mile capacity as more consumers

11 Tips for Enterprise Local Holiday Marketing Success Despite COVID-19

By |2020-09-14T09:07:22-07:00September 14, 2020|Blog Posts, Local Marketing, Retail|

It’s difficult to even hazard a guess as to how consumers will behave leading into and throughout the critical holiday shopping season. As we’ve learned throughout 2020, the state of affairs can change near-instantly. What is certain is that enterprise brands will face unique challenges in connecting with consumers at the local level and will

Google Maps Updates: User Experience Improved for Multi-Location Brands

By |2020-09-02T09:15:38-07:00September 2, 2020|Blog Posts, Local Marketing|

Google Maps users may notice a new improvement to the web mapping service the next time they search for a multi-location brand. When consumers perform a branded search for a business with multiple locations, our Local SEOs have found Google Maps is now sometimes displaying a new bottom panel highlighting additional locations, as seen in

Local Ranking Factors for 2020: What It Takes to Win the Map Pack

By |2020-09-01T15:45:43-07:00September 1, 2020|Blog Posts, Infographics, Local Marketing|

Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs. How do you

Leveraging Local Pages At Scale: Expert Panel Webinar

By |2020-08-31T13:10:16-07:00August 31, 2020|Blog Posts, Local Marketing|

In many of our previous webinars, we’ve talked extensively about the challenge and importance of optimizing and managing your local listings at scale. Yet, Local Pages is an often overlooked component of a comprehensive local marketing strategy that doesn’t always get the attention it deserves. Local Pages present numerous opportunities for enterprise brands, but at

How to Ace Your Restaurant’s Local Marketing Strategy [Guest Post]

By |2020-08-18T12:05:37-07:00August 13, 2020|Blog Posts, Local Marketing, Restaurants|

"How to Ace Your Restaurant's Local Marketing Strategy" is a guest post by Envato, the world's leading marketplace and community for creative assets and creative people. The way restaurants once operated has radically changed over the last few years as technology continues to advance. An industry that once thrived on word of mouth marketing now