There has been a recent Google algorithm update that lit up the SEO community with chatter and speculation. Although it has yet to be officially confirmed. It started March 8th, with a great deal of activity on SEO forums, as reported by Barry Schwartz at Search Engine Roundtable. The update dubbed ‘Fred’ was the suspected
Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned
After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels
By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert
Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard, VP of local search solutions, and Tyler
"Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day with thought leaders covering every aspect
By Bill Connard / VP of Local Search Solutions The evolution of the local search ecosystem has picked up speed. This comes thanks to major data aggregators. For years they have been collecting millions of local listings and providing enhanced data to the likes of Google, Yahoo, and Bing. Local search continues to evolve to
The digital world never sleeps. In today’s wireless society, users have become accustomed to an ongoing dialogue across multiple channels 24 hours a day, 7 days a week. As online marketers, that task of tracking the success of our customers in both the Search Engine Rankings and now across numerous social platforms falls into our
Ben Straley / VP of Social Search Technologies In a recent webinar titled How to Create Brand Buzz Using Social Audience Data and Smart Segmentation and hosted by WOMMA, I highlighted the importance of creating rich brand advocate profiles. I also talked about reaching similar enthusiasts at an amplified scale. You can view and listen
As digital marketers, we always want to better define our target audience. We also want to increasingly provide more relevant messaging. At Rio SEO we recently initiated an internal implementation of our patent-pending Tag and Trace™ social analytics technology through Rio SEO Social Analyze™. Additionally, we integrated it with our Salesforce.com CRM database. With this