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Marketing Analytics

Beyond Beacons: Search to Sale™ with Rio SEO’s Open Local Platform

By |2019-06-11T08:24:22-07:00October 6, 2015|Marketing Analytics|

Search and digital marketing has evolved. With the evolution, it increasingly aids consumers in finding real-world products and locations. Clearly, a more sophisticated approach to identifying search-to-in-store-sales is needed now. Consumers are more mobile-focused than ever. For example, smartphones dominate, accounting for 60% of our digital media time. Likewise, earlier this year we also learned

Get Personal: Facebook’s First Key Trend in Local Marketing

By |2021-01-22T08:19:37-08:00August 5, 2014|Blog Posts, Marketing Analytics|

After attending Street Fight Summit West in San Francisco last month, we wanted to share the latest trends in the rapidly evolving hyperlocal space. Ted Zagat, Facebook’s local product marketing manager, spoke about the six “Mega Trends” his company is focusing on this year, specifically: 1. Personalized marketing 2. Mobile user experience for all channels

Local SEO Takeaways from Street Fight Summit West 2014

By |2020-12-04T14:34:47-08:00August 4, 2014|Blog Posts, Local SEO, Marketing Analytics|

By Bill Connard / VP, Local Search, Rio SEO Last month, Rio SEO joined the local search industry’s brightest minds at Street Fight Summit West in San Francisco. This is where the world’s most successful and influential companies shared their local SEO tools and forward-looking advice. The event was packed with solid recommendations and expert

The 3-Step Process to Local SEO KPI Measurement for Maximum ROI

By |2021-01-22T08:20:43-08:00July 25, 2014|Blog Posts, Local SEO, Marketing Analytics|

Last week we held a webinar hosted by the folks at Digital Marketing Depot entitled “How Local SEO Automation Delivers Results for Multi-Location Businesses.” For local SEO marketers, accurate tracking, KPI measurement and reporting is critical to save time and keep costs in line. Rio SEO’s Bill Connard, VP of local search solutions, and Tyler

What Interactive Day Taught Me about Modern Marketing

By |2021-01-22T08:21:48-08:00May 21, 2014|Blog Posts, Marketing Analytics|

"Stay curious. Be passionate. That's our job as marketers." -David Shing Last week, my home town hosted one of the West Coast’s premier one-day digital marketing and ad technology events, Interactive Day San Diego, with more than 1,200 marketers in attendance. What is Interactive Day? Imagine an entire day with thought leaders covering every aspect

Local SEO: It’s Not Just About Google Maps – Welcome Factual to the Pool of Local Data Aggregators

By |2020-12-04T14:32:36-08:00March 19, 2014|Blog Posts, Business Listings, Marketing Analytics|

By Bill Connard / VP of Local Search Solutions The evolution of the local search ecosystem has picked up speed. This comes thanks to major data aggregators. For years they have been collecting millions of local listings and providing enhanced data to the likes of Google, Yahoo, and Bing. Local search continues to evolve to

How to Track Where Your Content is Shared without Concern over Duplicate Content

By |2020-12-04T14:27:15-08:00October 8, 2013|Blog Posts, Local SEO, Marketing Analytics|

The digital world never sleeps. In today’s wireless society, users have become accustomed to an ongoing dialogue across multiple channels 24 hours a day, 7 days a week. As online marketers, that task of tracking the success of our customers in both the Search Engine Rankings and now across numerous social platforms falls into our