Campmor, an in store and online camping gear and equipment retailer based in the Northeast, has been busy with its online marketing efforts this summer. Google featured a case study on Campmor’s dynamic remarketing success in May, and since then, Campmor has completed another digital marketing test to enhance its content strategy and provide more
With the recent buzz generated by Twitter darling and awesomely terrible film “Sharknado,” I want to revisit the brand newsroom concept and the importance of digital marketing data analytics. Social media is real time; we are sharing in the moment, with others who are likely to see that content when its relevant and fresh. The
By Ben Straley / Vice President of Social Technologies, Rio SEO For the last several years, many of our customers asked us a simple question. “Can I remarket to my influencers and can you find others online like them?” With the enhancements to our social remarketing capabilities we announced today, I’m thrilled to say the
By Sarah Berger / Director of Business Development, Rio SEO A decade in Boston spent with classmates from Maine cultivated a common phrase for inaccessible businesses with unpredictable routes and inaccurate addresses. “You can’t get there from here.” Losing potential customers, who are actively seeking your business, can cost your brand revenue and negatively impact
In a recent piece I wrote for WOMMA’s blog, I touched on the need for clarity and purpose in large scale data collection – more specifically, in the context of social sharing and content marketing. And when we talk about clarity, we almost certainly mean to include the elements of transparency. Companies in the business
I’ve been thinking a lot about SES this year. I’ve been thinking that the name is so last decade. “Search Engine Strategies.” And, in fact, the conference sponsor Incisive Media seems to agree. When I asked Mike Gerhan, the show’s producer about the name, he said it doesn’t really mean anything anymore. So why not?
Were excited to announce the our latest press release announcing three NEW upgrades to Rio SEO Local Search Solutions 2.0™. One upgrade in particular is making huge waves: the first integration of local SEO with Facebook Open Graph Search. This first-of-its-kind upgrade with Facebook is now a key component of the Rio SEO Local Search