Measuring brand performance at the local level is not only critical to your understanding of ROI but also in improving the interactions that drive customers to your doorstep in every location. Rio SEO’s Local Reporting provides a universal dashboard in which brands can track engagement, measure citation accuracy, evaluate performance against competitors, and more. Now,
Local Manager users may have noticed changes in their Summary panel over the last several months. Our product team has been busy testing out innovative, user-informed features to help brands make the most of the free real estate Google provides at the local level. Now out of beta, the reimagined Summary panel is more visual,
Marketers know the importance of engaging franchise owners and local managers— giving local stakeholders the ability to author and control location data. Still, it’s easier said than done. Brands need to maintain the integrity of location information across the organization, whether that means hundreds of locations across the U.S or thousands worldwide. Thus surfaces the