It’s been a busy year for local marketers, as consumers become more comfortable with in-person shopping and industries across the board begin to see a recovery across all their local metrics. As consumer needs continue to shift given the ongoing COVID-19 pandemic and subsequent vaccine rollout, so too does search technology and user interface improvements.
The local search marketing landscape is constantly evolving. If the COVID-19 pandemic taught us anything, it’s that it’s almost never “business as usual” anymore and we must always be ready to pivot at a moment’s notice. As your priorities and strategies change, so too should the technology you leverage to run your business. Rio SEO’s
Having accurate insight into your individual locations and in aggregate is crucial for growing your brand. With the ability to discern your strengths and weaknesses, your business can better identify areas for improvement, have the transparency to see where you’re excelling and establish benchmarks for underperforming locations. However, if you don’t have a robust reporting
Proving ROI has consistently been named one of the leading challenges marketers face over the last four years. As evolving consumer behaviors have driven increasingly complex and voluminous marketing data, the pursuit of comprehensive reporting has resulted in too many marketing organizations ending up with unmanageable stacks of tools. These point solutions may be great
The holidays look a little different this year, gatherings are shifting to virtual get-togethers and a toast to a new year will likely take place in the comfort of our homes. Yet, as we all cheer to a new year full of possibility, hope, and health, Rio SEO couldn’t end the year without announcing some
People follow the masses and especially when they’re actively searching for a product or service, they invest in brands that others view as trustworthy. This phenomenon is known as social proof, a concept that has long been recognized for decades as a leading factor in influencing consumer purchasing behavior. In fact, in a survey conducted
Managing hundreds or thousands of locations may sound like a daunting task for any enterprise brand. At Rio SEO, we are dedicated to making continual improvements and enhancements to our products that take the burden off our customers, simplifying their local marketing efforts when and where possible. Recently, we rolled out a number of new
Measuring brand performance at the local level is not only critical to your understanding of ROI but also in improving the interactions that drive customers to your doorstep in every location. Rio SEO’s Local Reporting provides a universal dashboard in which brands can track engagement, measure citation accuracy, evaluate performance against competitors, and more. Now,
Local Manager users may have noticed changes in their Summary panel over the last several months. Our product team has been busy testing out innovative, user-informed features to help brands make the most of the free real estate Google provides at the local level. Now out of beta, the reimagined Summary panel is more visual,
Marketers know the importance of engaging franchise owners and local managers— giving local stakeholders the ability to author and control location data. Still, it’s easier said than done. Brands need to maintain the integrity of location information across the organization, whether that means hundreds of locations across the U.S or thousands worldwide. Thus surfaces the