Reputation Management

How to Pivot Your Local Reviews Management Strategy in a Crisis

By |2021-01-21T09:01:56-08:00July 21, 2020|Blog Posts, Reputation Management|

Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers

How Financial Services Brands Are Using Online Reviews to Build Trust

By |2020-08-18T11:59:05-07:00July 13, 2020|Blog Posts, Customer Engagement, Financial Services, Reputation Management|

Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in

Leveraging Local Reviews For Retail Brands: Expert Insights and Best Practices

By |2020-08-18T12:23:50-07:00July 7, 2020|Blog Posts, Customer Engagement, Reputation Management, Retail|

The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to

Businesses May Now Respond to Google Reviews Again After Temporary Hiatus

By |2020-07-20T15:52:24-07:00April 8, 2020|Blog Posts, Reputation Management|

Update: As of  July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare

5 Key Local Reviews Opportunities for Enterprise Brands

By |2020-02-25T09:35:36-08:00February 25, 2020|Blog Posts, Reputation Management|

Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and