Once the full impact of the initial Coronavirus lockdown began to register, consumer behavior changed dramatically across the board. After an initial wave of panic grocery shopping, discretionary spending fell and consumers began searching for products and services to meet their needs closer to home. We saw this trend reflected in the keywords local consumers
Trade war concerns, uncertainty over Federal Reserve rate policy, mid-year market panic, and a sharp decline in the Bloomberg U.S. Financial Conditions Index kept financial services brands and their customers on their toes throughout 2019. Even before COVID-19 hit, experts had predicted that the financial services industry was in for a similarly bumpy ride in
The strength of the retail industry cannot be ignored. In fact, total retail sales in the United States were projected to amount to 5.94 trillion in U.S. dollars in 2024, up from around 5.47 trillion U.S. dollars in 2019. While the coronavirus pandemic has undoubtedly skewed this projection, it’s still clear retailers are critical to
Update: As of July 14, 2020, all reviews across all categories, including healthcare and medical, that were held during the period of time when Google reviews were temporarily suspended, are now appearing on GMB listings. Local SEOs have pointed out that they have started to see reviews for the healthcare industry appear once again. The healthcare
Reviews are hugely impactful for local businesses at every stage of the consumer journey. Google’s heavy weighting of reviews as a local and organic ranking factor makes them a key aspect of your brand’s online visibility at the discovery stage. When customers are considering their local business options, 82% of consumers read online reviews (and
Consumers do not make purchasing decisions in a vacuum. Instead, they look to the experiences of others to inform their choices. Indeed, 72% of consumers begin their journey by looking at reviews and will not continue until they get a sense of brand sentiment for a given business. This trend applies to enterprises and small
In this post, you will learn ehy you should strategically focus on responding to negative feedback about your brand, how to approach your response when a customer is dissatisfied, specific phrases that make a customer feel heard and valued, and why negative feedback may hold insight you can use to improve your business.
How can you get ahead of the curve this holiday season to give all of your locations the best possible local positioning? We assembled a panel of local marketing experts to share their most current and insightful tips about what works right now in GMB for multi-location brands.
Replying to all reviews is a major part of reputation management. Consumers are 15 times more likely to consider a review helpful if it includes a brand response. If you are serious about boosting your local marketing strategy, take a look at these statistics we have compiled in our infographic regarding search results and reviews.
Online reviews help businesses receive more in-store customers by building consumer trust, increasing engagement and enhancing SEO rankings. But all of these benefits largely depend upon a company’s ability and willingness to read and respond to these reviews. Check out why reputation management services should be a part of every local online marketing strategy.