Google My Business (GMB) attributes are a uniform way for businesses to share what they offer and what a customer can expect when using that business. They are also a way for a business to optimize its local search presence. The more detailed a listing is with attributes, the more likely that listing could rank
G2 has recognized Rio SEO among the top solution providers and awarded it as “Easiest To Do Business With” in its Summer 2021 reports for the Local Marketing category. This recognition speaks directly to Rio SEO's mission to help global brands win local and is a testament to its focus on providing best-in-class customer support
Join Mike & Carrie as they discuss FTC’s findings on companies that limit who can work on their equipment, how keyword stuffing in GMB has real-world implications, and bugs from BrightLocal’s Rank Flux tool and Google’s LSA Bidding SFAFU. Last Week in Local is a look back at the interesting and important articles from the
New research from Rio SEO and published by Search Engine Journal shows dramatic effects on local search and offers insights into how to be more effective in monitoring search habits at the local level and leverage those changes for better economic performance. Rio SEO tracked consumer trends across over 200,000 locations in a range of verticals.
With the rise and prominence of local search marketing, brands have begun to build robust location pages with advanced mapping features to meet the growing needs of searchers. The page types typically include a map to show users where the location is, what are the cross streets, and any major landmarks. This enables the user
G2 has recognized Rio SEO among the top solution providers and awarded it as “Easiest To Do Business With” in its Spring 2021 reports for the Local Marketing and Local Listing Management Categories. This recognition speaks directly to Rio SEO's mission to help global brands win local and is a testament to its focus on
Your web pages may be aesthetically pleasing, have compelling calls to action, and effectively communicate your services. However, if they aren’t properly optimized for search engines, you risk not being seen by potential customers. This holds true to your brand’s individual location pages, which are often overlooked in content strategy yet hold the same weight
SEO is constantly evolving according to data, consumer behavior, and algorithm trends. However, when it comes to women being treated as equals, the industry is much less evolved. SEO is still a male-dominated industry where men outnumber women 2-to-1, according to recent research. Our world is fun, challenging, and ever-changing. And as more women become
It’s hard for local marketers to believe that it was just last March our goals were completely upended and we were forced to drastically change how we view local marketing measurement and success for both channels and campaigns. Soft skills such as flexibility and the ability to pivot at the drop of a hat became
Holiday planning is in full swing for businesses in every vertical, and despite a global pandemic, consumers are still eager to shop this holiday season. In fact, Deloitte’s annual holiday forecast predicts a 1% to 1.5% increase in total U.S. spending between the months of November and January. As brands gear up for a reprieve from a slow