Google offers a way for businesses in some industries to earn consumers’ trust by becoming a Google Screened or Google Guaranteed provider. Eligible businesses advertising through Google Local Services Ads can receive the Google Screened or Google Guaranteed designation. This designation appears when local consumers search for services in their area. Professional service providers’ ads will appear

So you want to be a digital marketer. Whether you have aspirations to start a career in digital marketing or want to switch up your current career trajectory, your new career path requires education and experience. What level of education is necessary to get a leg up in the marketing industry? And is it worth

Businesses are focused on providing a seamless omnichannel experience to allow the customer to order online, whether it is directly within the listing or on an individual location page. This also allows customers to choose how they want to receive their product with delivery or pickup options that best fit their needs. With this shift,

Infographics are an aesthetically pleasing way to summarize data and share information in a more compelling, engaging way with content consumers. They can tell a story that captivates readers in a way words alone fail to accomplish. And, for those concerned with infographics being a thing of the past, infographics have had the biggest increase

With endless options to choose from and the potential to eat three meals a day, the restaurant industry can be an extremely competitive category for local search. Plus, more restaurant locations are continually opening and new concept types continue to pop up. Maintaining a strong local search presence becomes more difficult for enterprise restaurant brands who are

A 2019 study of 45,000 listings across 36 industries revealed that, on average, any individual business shows up in 1,009 searches per month. From those, there's an average conversion rate of 5%. That's an average of 50 opportunities per month to sell travel to a new client. While it is true that searches dipped in

The peak holiday season is rapidly approaching – in fact, for many, it’s already in full swing. E-commerce sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this year. In-store shopping is also anticipated to rebound to a 33% share in 2021 from 28% in

Local search marketing is key for any location but when faced with a competitive market, it’s essential that you have strategies to help you stand out. The closer the user is to a location, the more likely it will rank. However, in denser areas, a location will face more competition. By accelerating efforts around Google My