Connecting with customers at the local level is challenging enough for enterprise and multi-location brands. The Coronavirus pandemic has added an extra layer of uncertainty for local businesses of all kinds—and the customers they serve. Today, customers crave instant answers and accessible information to help them find nearby solutions to their needs.
How do you achieve prime positioning in the Map Pack and organic local search, getting in front of these motivated local consumers in their decision-making moments?
In this new infographic, our local search experts share the latest insights and tips to help enterprise brands improve the visibility of each of their locations in this prime online real estate—in the top 3 local search results on Google. This is where you need to be; in the organic listings, as the top 3 positions take 75% of all clicks. And for map searches, not only do 67% of consumers choose Google Maps as their platform of choice but 30% of all Google searches trigger local results.
Making sure that your Map Pack listings are accurate, complete, and ranking as highly as possible is key. As Google provides searchers more and more information in local listings, it is becoming increasingly likely they’ll find everything they need to choose which store or office to visit without needing to click through multiple listings to compare similar services. Business information, hours of operation, local reviews, photos and video, and more all help searchers make a decision right on the Map Pack page; in fact, only 1 in 60 Map Pack views results in a click to a website.
In our ‘Local Rankings Factors for 2020’ infographic, you’ll find:
- Information on the three big local ranking factors
- Up-to-date statistics on the local search opportunity
- Tips from Google itself on what you need to do in order to improve your local search rankings
- What it takes to build the ultimate enterprise local marketing toolkit