Anchor text is the clickable text in a hyperlink. In terms of SEO, it is best to use natural language and avoid exact match, overly spammy and keyword rich text when linking to other sites.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.