A black hat SEO technique where you use certain content on a webpage to rank high in the SERPs. Then, after you are satisfied with the rank, the content of the webpage is swapped out with something else (content which usually wouldn’t be able to get a good rank).
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.