A well-known phenomenon that describes people’s tendency to ignore elements on web pages that they believe to be advertisements. Ads are considered interruptive and pointless by the users and they filter it out while skimming the page looking for anything of importance.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.