A metric that shows how many visitors came to your website and then left immediately after without performing any actions or browsing any of your other pages. A rule of thumb is the lower bounce rate the better. Having a high bounce rate (over 70%) is a cause for concern and can be caused by many different issues like slow page load, low-quality content, unresponsive landing page, using too many ads, your visitors not finding your page relevant for the keywords they used etc.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.