They are keywords and phrases that include your company or brand name and variations of it. There is ample debate over using branded keywords in your search marketing. SEOs usually argue that there is no need to spend money to rank on these keywords as using SEO intelligently will have you rank high in the organic search results.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.