Basically a link that doesn’t work. This can be due to an improper URL or a deleted linked page and commonly happens when a page is moved or renamed. It can negatively impact your SEO and reduce your search engine rankings as it can stop crawlers from indexing your website.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.