A phone number used to measure the success of specific marketing efforts and to determine the source of leads. For local businesses, call tracking numbers must be implemented carefully to ensure they don’t cloud the clarity of the company’s basic business data, thereby harming its ability to rank well. Good solutions for safe call tracking now exist.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.