Part of the crawl budget, the crawl demand describes how much importance the search engine places on a specific URL. The deeper the page is in the link structure (more than 4 clicks from the home page for example), the less important it is.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.