Not all backlinks are beneficial to your site. Backlinks from unrelated and untrusted sources are considered bad and can get you penalized or in the least have a negative effect on your SEO. This is where Google’s Disavow links tool comes in helping you notify Google that you do not want a certain link from an external site considered when your page is being ranked.
About the Author: Chad Klingensmith
Chad is a Sr. SEO Strategist for Rio SEO. He has over 10 years of experience in the digital marketing vertical. He enjoys researching and applying cutting edge marketing strategies to help clients achieve optimal online visibility.